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Pinecone Research Scam

Published on October 1, 2013, updated October 16, 2014

pinecone research targeted by scammers

You might have been contacted by what seems to be Pinecone Research, to participate in a mystery shopping assignment or to take online surveys worth a lot of money. If this is the case, be careful - scammers posing as Pinecone Research have been running a serious scam for a few years now, claiming many victims who have lost a lot of money in the process.

October, 2014 update - fake e-mails promising $300 per project study are being mass mailed to people across the USA.

June, 2014 update - scammers targeting USA residents are sending out e-mails again asking that $1550 be wired to a Western Union account.

May, 2014 update - scammers targeting USA residents have once again been sending out e-mails using Pinecone Research's name. Checks in the amount of $1900 are being promised, with $1550 to be wired to a Western Union account.

February, 2014 update - scammers pretending to be Pinecone Research have been sending out e-mails to USA residents asking them to participate in an evaluation survey on Western Union outlet services.

October, 2013 update - scammers pretending to be Pinecone Research tend to be referencing mystery shopping assignments, or "business surveys" worth $150 a piece in the e-mails and letters they have been sending.

If you've received a very large check from Pinecone Research

As per our article, I Received a Big Check From a Survey Company. Is it Real?, if you've received an unexpected check in the mail from Pinecone Research (most typically for a sum of more than $1000), it is almost certainly fake. In fact, anytime you receive an unexpected check in the mail, you should question its authenticity. Big companies don't just issue checks for fun, so before you get too excited and try to cash it, know that you could be putting your own money at risk by doing so.

Don't get caught paying an NSF fee!
Did you know that even if you don't wire money to anyone, but still deposit the check, you could be faced with a fee from your bank for depositing a NSF (non sufficient funds) check! Not only will the check bounce, but you could face fees of anywhere from $10-$35!

This might seem obvious, but if you're asked to send money, the check is fake. No matter how great the hologram on the check, no matter if your bank actually accepts the check to be deposited - the check WILL BOUNCE. Meanwhile, if you were instructed to wire money to Western Union or MoneyGram, and you actually do so, you will never see this money again. These types of accounts are extremely difficult to trace and wired money is almost never recoverable.

do not wire any money!

Fact: Pinecone Research WILL NEVER ask you to send them money.

In fact, Pinecone Research has a security notice about this issue posted on their website here: https://www.pineconeresearch.com/Important%20Security%20Notice.htm

But there's a phone number listed on the letter included with the check!

Even if an actual person picks up on the other line, rest assured they do not work for Pinecone Research! Serious scammers will go to great lengths to convince their victims that they are genuine. If you get an actual person on the line, quickly alert your local authorities. Part of the problem in prosecuting these types of scammers is that they are somewhat fly-by-night operations. The phone number may only work for a few days, so the more information and leads law officials have to go on, the better the chances of catching these criminals in the act. The real Pinecone Research does not talk to its survey takers over the phone, and are actually owned by a company called Nielsen.

Why was I contacted? Did the real Pinecone sell my personal information to these scammers?

They didn't, and it's a coincidence that you've been contacted by these fraudsters. Pinecone Research has hundreds of thousands of members, so it's almost guaranteed that some of the people contacted will be actual members of the Pinecone Research survey panel. You were probably contacted by chance, as your mailing address may have been sold as part of a list. If you've ever received junk mail in your name, it's likely that your address is in a database that has been sold. The good news is although annoying, junk mail can simply be recycled without so much as a glance at it.

I've heard talk of a class action lawsuit against Pinecone Research. Thoughts?

A class action lawsuit by people who have fallen victim to this scam and have wired money, would likely be thrown out of court. Nielsen, who operates Pinecone, is in no way involved with orchestrating this scam, so the lawsuit would be completely misdirected. If the scammers are ever caught, a lawsuit could potentially happen then, as the scammers would be named as the defendent.

If you've been contacted by Pinecone Research by e-mail and suspect something fishy

On the security notice posted on their website, Pinecone stresses that all correspondence coming from them will originate from the e-mail address: scott@pineconeresearch.com. Although it's smart to note a sender's address, be aware that it's easy enough to make an e-mail appear from a particular sender, even when it's not.

look a little closer

Look a little closer by doing the following:

Step 1: Look at the "reply" address in the e-mail. It might be something sneaky like: scott@pineconereserch.com. Did you notice the "a" missing in "pineconeresearch"? Scammers can be pretty crafty and will register domains that are very similar to the real thing, and will set up e-mail accounts using the same or similar alias to the real thing. If you a difference of just one letter, you'll know it's fake.

Note that even if the "reply" address is correct, it does not mean that the e-mail is legitimate!

Step 2: Hover your cursor over any link the e-mail. What does it say? If it doesn't have pineconeresearch.com anywhere in the url, you'll know pretty quickly that it's a fake.

Here's an actual example of a fake e-mail supposedly from Pinecone Research. This one includes instructions on sending money via MoneyGram. (Click to enlarge the image).

fake email

Notice how even SurveyPolice's logo has been used in the email above! In a desperate attempt to gain the reader's trust, these scammers have included our "approved survey panel" seal in the e-mail. Talk about distasteful.


Here's an another fake email. This one offers a $150 "Evaluation Survey".

fake email 2

Another fake email. This time, $150 for a Western Union & MoneyGram Evaluation survey!

fake email 3

(Thanks Nya for forwarding these e-mails!)

Another fake email, added February 24, 2014. This one asks for $1550 be wired via Western Union. Notice that the e-mail address is close but not an exact match to the real "karenscott@pineconeresearch.com."

fake email 5

Another fake email, added June 22, 2014. This one again asks for $1550 be wired to a Western Union account, this time to an "Elizabeth Jean Dickman". Notice that the reply and from e-mail address is karen.scott@pineconesv.com, which is again, completely different from the real Pinecone Research's e-mail address.

fake email 6

This fake e-mail, added October 16, 2014 promises $300 per study completion. No Pinecone Research logos are used in the e-mail, however the link in the e-mail points to the website http://cubeb.com.

fake email 7

Tip! Don't be fooled by logos, or other graphics that are displayed in the e-mail you receive. It is EXTREMELY easy to copy and paste (in other words, steal) images from other websites. It does not mean that the rightful owners of these images have allowed others to use the images.

Who is the real Pinecone Research?

Pinecone Research is actually run by Nielsen, one of the world's largest market research companies. Pinecone Research has consistently been one of the highest ranked panels on SurveyPolice, as they pay the incentives they promise to their members, on time, and without hassle. Rewards for taking surveys include cash as well as merchandise.

To become a member is 100% free. To join, visit their listing on SurveyPolice. Despite them being constantly targeted by scammers, they are actually a very good survey panel!




Share with us: Have a fake Pinecone Research check or e-mail you'd like to be shown here? Or have your own story to share about this scam? Please upload your images and comments in the section below! Or e-mail us if you'd prefer.


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