National Consumer Panel

85 Broad Street, New York, New York  10004 United States
Tel: 1-800-962-6700  Contact: lmorrison@ncppanel.com
Operated by: Nielsen

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Overall User Rating

19 user reviews
Rewards Offered
Green_checkboxDonations to charity
Green_checkboxiTunes gift cards
Member Opportunities
Green_checkboxBarcode scanning
Green_checkboxOnline surveys
Green_checkboxProduct testing
Green_checkboxMobile surveys
Redemption Info
8,000 points minimum account balance required to request rewards.
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National Consumer Panel General Information

National Consumer Panel
"No Rewards!"
Friday, July 11, 2014 by Peggy

NCP is a big joke! We really enjoyed scanning items we had purchased. When we joined we were told we would receive a $10.00 AMEX gift card. It never came. We were told about 6 times 'it's on its way'!! LIARS!! We were so disappointed in NCP. We finally just returned the scanner. All that work and never rewarded for it.

"Long Established Panel With Minimal Rewards"
Sunday, June 08, 2014 by Joel

I've been a members of NCP for 9 years. It took that long to accumulate 228,000 points, enough for an Apple iPod Touch 32GB, an approx. value of under $229.

Scanning groceries and answering online surveys took at least 5 hours per week. Calculated at 9 years x 52 weeks x 5 hours, this adds up to 2,340 hours, divided by $229 = 10-cents per hour. That's a low return on effort, considering that I've been paid as much as $175 to attend a 45-minute in person consumer focus group by other consumer marketing research firms.

Redemption time is indicated as 6-8 weeks. However, my iPod Touch took just 13 days to arrive. I was pleased by the quick delivery and hope other products from the NCP Gift Catalog take a similar arrival time.

I was too quick to criticise when I wrote this to NCP:
"Consumers want FAST fulfillment. As an example, I ordered a product from Home Depot online. Nine days later it still had not shipped. I cancelled that order, and reordered from Amazon.com. Just 4 hours later I received confirmation that my order had shipped with a promised delivery 3 days later. That order arrived today. I will NEVER do business with Home Depot again. However, I will be a loyal Amazon customer for the rest of my life.

Please note that I've waited nine (9) years to earn enough reward credits to order a meaningful prize, an Apple iPod 32 GB music player. I asked your agent to please deliver it by Father's Day. 6 to 8 weeks fulfillment is not acceptable. The main complaint on online forums by NCP members is slow rewards fulfillment time."

I have to admit I was too quick to criticise.

You might like NCP, especially if you don't place a high value on your time. Personally I think that clipping grocery coupons is more profitable. Over the years, their gift catalog has improved, although the option to convert points to cash is still not available.

Hope this helps.


"Great panel"
Monday, May 19, 2014 by Ms Dale

This is real easy to do. You just scan the items you buy and get points for them.

"I'm happy with NCP"
Sunday, April 06, 2014 by Karen

I have been a member for several years. I started out with their handheld scanner, but am now using an iPhone app which allows me to scan items as I add them to my cart. Some stores require you to input the prices, but stores like Kroger and Meijer do not ask for prices. I have used the points to buy a handheld steamer, which I love. And for being a superscanner (not missing a week) I am entered into monthly and quarterly drawings. I won a $500 gift card through one of these drawings, and the timing was perfect. I used it to buy a new dishwasher that I needed for my kitchen that was being rebuilt.

"Home Scanning"
Friday, March 07, 2014 by Nancy

I have only been with NCP for about 1 in a half months. So far i really like it. As for earning points, i think it will be slow at first and will pick up down the road.

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