National Consumer Panel

85 Broad Street, New York, New York  10004 United States
Tel: 1-800-962-6700  Contact: lmorrison@ncppanel.com
Operated by: Nielsen

Overall User Rating

21 user reviews
Rewards Offered
Green checkboxMerchandise
Green checkboxDonations to charity
Green checkboxiTunes gift cards
Member Opportunities
Green checkboxBarcode scanning
Green checkboxOnline surveys
Green checkboxProduct testing
Green checkboxMobile surveys
Redemption Info
8,000 points minimum account balance required to request rewards.
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National Consumer Panel General Information

National Consumer Panel

Scan your purchases, earn rewards
Become a member of National Consumer Panel, and you will be sent a free barcode scanner. Use the scanner to scan your grocery store purchases, and earn rewards for your participation. NCP also has a program available where you can use an iPhone or Android app to scan your purchases using your smartphone.

Rewards for participating
Points are accumulated by scanning purchases and taking the occasional online survey. These points can then be redeemed for a wide variety of merchandise made available through a gift catalog. Longer participants in the program will receive more points for their participation.

Automatic sweepstakes entries
Regular participation in the program means automatic entries into regular sweepstakes that are held weekly, monthly, and quarterly. Quarterly cash draws are held for $20,000. Other prizes awarded include cash, gift cards, and electronics.

Special member perks
Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T as well as through other major retailers.

"Love this panel"
Monday, October 06, 2014 by Lori

I have been a member of the panel since it was still just a part of Nielsen. I enjoy it very much, and it only takes a few minutes a week to scan and do surveys. Someone left a review saying it took them on average 5 hours a week to scan and do surveys, and I have no idea how it would take them that long unless they have a slow computer or perhaps they read the surveys more slowly than I do.

"Home Scanning"
Monday, August 11, 2014 by Nanci

I have only been with NCP for about 1 in a half months. So far i really like it. As for earning points, i think it will be slow at first and will pick up down the road.

I've been with NCP for 8 months. The points add up quickly.They give points for all types of things to do. Scanning, Sweepstakes, Surveys, I've got Anniversary points, I was in a contest with other members and won 2nd place and received 650 points. So it is over all a decent company to do business for. Currently i am not interested in any lower points items in their catalog. So i am holding out for higher point amount rewards.

"Works fo Me"
Tuesday, August 05, 2014 by Sharon

Have been doing the weekly scanning for about 1 month. The first time it took forever because I was disorganized. From then on, it was a breeze. Does take time, so do the frozen food first. It is also educational, because you get to compare prices among stores. They stick in my head on future shopping trips.

As far as rewards go, I have my prize picked out, sort of a goal. Have spoken to them twice on the phone and they were business-like both times. Don't give up too quick.

"No Rewards!"
Friday, July 11, 2014 by Peggy

NCP is a big joke! We really enjoyed scanning items we had purchased. When we joined we were told we would receive a $10.00 AMEX gift card. It never came. We were told about 6 times 'it's on its way'!! LIARS!! We were so disappointed in NCP. We finally just returned the scanner. All that work and never rewarded for it.

"Long Established Panel With Minimal Rewards"
Sunday, June 08, 2014 by Joel

I've been a members of NCP for 9 years. It took that long to accumulate 228,000 points, enough for an Apple iPod Touch 32GB, an approx. value of under $229.

Scanning groceries and answering online surveys took at least 5 hours per week. Calculated at 9 years x 52 weeks x 5 hours, this adds up to 2,340 hours, divided by $229 = 10-cents per hour. That's a low return on effort, considering that I've been paid as much as $175 to attend a 45-minute in person consumer focus group by other consumer marketing research firms.

Redemption time is indicated as 6-8 weeks. However, my iPod Touch took just 13 days to arrive. I was pleased by the quick delivery and hope other products from the NCP Gift Catalog take a similar arrival time.

I was too quick to criticise when I wrote this to NCP:
"Consumers want FAST fulfillment. As an example, I ordered a product from Home Depot online. Nine days later it still had not shipped. I cancelled that order, and reordered from Amazon.com. Just 4 hours later I received confirmation that my order had shipped with a promised delivery 3 days later. That order arrived today. I will NEVER do business with Home Depot again. However, I will be a loyal Amazon customer for the rest of my life.

Please note that I've waited nine (9) years to earn enough reward credits to order a meaningful prize, an Apple iPod 32 GB music player. I asked your agent to please deliver it by Father's Day. 6 to 8 weeks fulfillment is not acceptable. The main complaint on online forums by NCP members is slow rewards fulfillment time."

I have to admit I was too quick to criticise.

You might like NCP, especially if you don't place a high value on your time. Personally I think that clipping grocery coupons is more profitable. Over the years, their gift catalog has improved, although the option to convert points to cash is still not available.

Hope this helps.


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