National Consumer Panel Reviews and Features

National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI

Jump to: National Consumer Panel Reviews | Rewards | National Consumer Panel Sign up

KEY FEATURES:

The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

• $100 Monthly Sweepstakes (20 winners each month)
• $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
• $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

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National Consumer Panel Reviews (103)

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November 15, 2018 by Harriet from United States

I like doing the surveys and scanning the products I buy. I know I am letting the manufacturers know what I like to buy and that I use coupons as much as possible. I am saving all of my points for a special reward.

November 5, 2018 by Tiffani from United States

I was excited to participate in the National Consumer Panel but I didn't receive my scanner until a few days ago. My neighbor received it and never gave it to me, until she she found it when she was packing to move. I have contacted NCP to ask for a chance to use the scanner because if I had the scanner in my possession this entire time I would have constantly used it. I have received collection calls and letters asking me to return the equipment. Now that I do have it I'm hoping to be able to utilize it and not be made I send it back, but I haven't been able to speak to anyone that knows if there's a way for me to be given a chance to use it or not.

October 28, 2018 by kat from United States

I joined NCP about year. They sent me a scanner, and said it was easy. I've scanned every purchase, with price, sale and coupon. Every day! Blahh... But I went to vacations and couldn't scan this time. Then I return home I saw an email, asking if I would return the scanner since I had not submitted anything. The NEXT DAY, I got a letter, saying the same thing, adding "You will be turned over to a collection agency if we do not receive the scanner within 10 days." I returned it the next morning.
so.. I spend my time and hadn't any rewards for my time and efforts
I will never trust NCP or their opinions again.

September 19, 2018 by Laron from United States

I joined NCP was was excited at first. They sent me a scanner, and said it was easy. When I got it, they said to select Practice as the store, and practice scanning items. There was not a "Practice". But I thought I would take it to the store, and scan as I was putting items in the basket. I was not able to get the scanner to scan any items. So I thought I would scan them after I got home. It took several tries to get it to scan anything, but eventually it scanned. Then it wanted me to enter the price. So you have to scan the item, and then look through the receipt to find the time, and enter the price. Do that with 60 or 70 items after a weekly shopping trip. They sent an email, asking if I would return the scanner since I had not submitted anything. The NEXT DAY, I got a letter, saying the same thing, adding "You will be turned over to a collection agency if we do not receive the scanner within 10 days." I returned it the next morning. I got a confirmation from FedEx that it had been delivered on Friday. The following Tuesday afternoon, I got a voicemail, stating they had not received the scanner, and they would turn my name into a collection agency if they did not receive the equipment.

Beware. It is not as easy as it should be. And You need to scan info or complete surveys for points. These points are used to enter sweepstakes. A LOT of work for very little (NO) reward.

Enter at your own risk.

August 9, 2018 by Laura from United States

I've been a member of the NCP for several years now. I've scanned every purchase, and I, up until recently thought I've been accruing all of these extra points, when it turns out I haven't been getting much of ANYTHING! Their gift catalog rewards are a total joke. They promised me a $10 Amazon gift card via email if I returned their scanning equipment on time once I started using their mobile app, which I did. After weeks of not receiving the gift card, I emailed them. They replied and said if I returned it on time I would have it - but to wait a couple weeks just in case there was an error on their end. Three months later... NO $10 gift card and absolutely NO follow-up from them whatsoever - despite repeated attempts! They can reply and say, "Contact us for help," again all they want to in hopes of looking good to the masses, but they really DO NOT deliver, and they most certainly DO NOT care!!! No matter how intrigued you may be, take it from me... Resist! You'll be MUCH happier with another program if you do intelligent research and choose wisely. The Nielsen name has been forever ruined for me, and they have NO ONE TO BLAME BUT THEMSELVES! :( :( :'( !!!