National Consumer Panel Reviews and Features

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National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI

KEY FEATURES:

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PAYMENTS OFFERED

checkmarkAmazon gift cards checkmarkGoogle Play credits checkmarkPrepaid debit or credit cards checkmarkMovie vouchers checkmarkRetail e-vouchers checkmarkMerchandise

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HOW TO PARTICIPATE

checkmarkBarcode scanning checkmarkOnline surveys checkmarkMobile app

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REDEEMING REWARDS

Mobile app users need 5,000 points to redeem their first e-code reward.

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The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Payment and Rewards

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Visit National Consumer Panel's website 

Participant Experience

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Visit National Consumer Panel's website 

Community Features

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

  • $100 Monthly Sweepstakes (20 winners each month)
  • $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
  • $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.


National Consumer Panel Reviews (103)

5 Star Reviews (37) 35.9
35.9
4 Star Reviews (7) 6.8
6.8
3 Star Reviews (7) 6.8
6.8
2 Star Reviews (8) 7.8
7.8
1 Star Reviews (44) 42.7
42.7

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Terrible

July 26, 2018 by Carla from United States

These people sent me a scanner right at the time my husband was in ICU....they didn’t care about the timing. Treated me like a thief and hounded and threatened me for two weeks. Was UNBELIEVABLE. I will never trust NCP or their opinions again. It’s bogus and I can’t believe the threats they made. I haven’t even been home for 3 weeks, so the damn scanner is just sitting there and they have threatened me with a collection agency over not using it yet. Crazy....DONT DO THIS...Definitely not good people. Their scanner was returned as soon as I got home. Still can’t believe it

National Consumer Panel reply logo

National Consumer Panel responded to this review on August 13, 2018

Hello Carla,

We are sorry to hear about your experience returning the equipment. In the event that equipment has not been used for a significant amount of time, we do ask that the equipment be returned back so that other households waiting can participate. We apologize if you found the tone of the messages sent either rude or offensive. It was not our intention to frustrate you, especially considering your husband’s medical situation. As our representative stated when you emailed our Support Team, we have notified the appropriate department that the equipment has since been shipped back. Once again, our sincere apologies for the difficulties you experienced and we wish your husband a speedy recovery.

Regards,

Michael
NCP
Best Place To Express Your Opinions

June 25, 2018 by Jami from United States

I love having my voice heard & giving my opinion on items I buy. It's fun to be apart of NCP & staying active in recording shopping trips & surveys. Who wouldn't like earning free stuff for just giving your opinion & sharing what you buy. Thanks NCP.


National Consumer Panel reply logo

National Consumer Panel responded to this review on July 24, 2018

Thanks for the kind words, Jami!
Super site

June 23, 2018 by Crystal from United States

I enjoy using National Consumer Panel for many reason like you get rewarded for the normal shopping of everyday life, and a nice discount on your phone bill.

National Consumer Panel reply logo

National Consumer Panel responded to this review on July 24, 2018

Thanks so much, Crystal!
my experience

June 8, 2018 by Denique from United States

The National Consumer panel has not been only informative to me in helping me make decisions when coming to use of my household products but being part of the panel has also helped me to earn extra income. In the sense that i can make cash from home while still being able to do everything i need to. For this I thank them and would refer anyone I know

National Consumer Panel reply logo

National Consumer Panel responded to this review on July 24, 2018

Thanks for the positive feedback Denique. While we stress that do not actually pay people for participation, we do understand that some of our panel members do perceive the rewards they earn as "payment." :)

Thanks again
Waste of time

May 29, 2018 by Noel from United States

I joined this panel after so many reviews about how good the benefits were. First off they want you to scan in every single item that you purchase. Who in their right mind has time to do that? The app had issues consistently and there are no responses to emails. Just do yourself a favor and go somewhere where your time and energy are appreciated because this isn't it!

National Consumer Panel reply logo

National Consumer Panel responded to this review on July 24, 2018

Hi Noel,

We're sorry you were unhappy with your panel membership. Admittedly, the experience is not for everyone. We do our best to make it clear that we ask our panel members to share a certain level of detail about their shopping trips. This information is vital to the retailers and manufactures in making future business decisions that will benefit consumers such as yourself.

We are sorry if you also found our support team's response time less than stellar. We are taking steps to improve our response times including implementing real time chat services.

In any event, if you have additional thoughts, do not hesitate to contact us.

Warm Regards
NCP