Market Research and Advertising Quotes
Market research and advertising are two very important aspects of any corporation. Read what these corporate executives have to say them:
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." |
"The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace." |
"Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future." |
"What really decides consumers to buy or not to buy is the content of your advertising, not its form." |
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" |
"No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising" |