NPD Online Research has re-branded itself as VIP Voice
VIP Voice is an online survey panel operated by NPD Group and have over 3 million panelists. Their specialty is researching consumer attitudes and behaviors amongst a variety of different demographics.
Members of VIP Voice USA take surveys in exchange for participating in auctions (via the platform, Bidland) where they can win cash, trips, electronics, and more. Alternatively, members can use their survey earnings to enter sweepstakes for a variety of prizes.
VIP Voice members of Canada receive entries to win cash and prizes (and instant win opportunities, in exchange for their survey participation.
They offer a good variety of surveys, mostly on restaurants and consumer purchases. Their points can only be redeemed for sweepstakes entries or auction-style bids on prizes. No cash payouts as of yet.
If you feel lucky with this legalized lottery, be my guest. If a sure payout has more appeal, look elsewhere.
VIP / formerly NDP has great surveys but is structured like a lottery. I have been a panelist for about 5 years and have only ever won a prize once, which was 100 Air Miles (about $10). The sweepstakes they offer are great but the odds of winning are pretty slim.
I was a long-time member of NPD, 7 years (I still have my "Welcome" email) and, stuck with them because their surveys were interesting and quick. But, in all that time, I don't recall ever "winning" anything (x sweeps entries), so early 2012, I terminated my membership~it's not worth it, folks!
I don't mind this site. The surveys are purely for sweeps but they only take 5 mins to complete. I've been a member for maybe 2.5 years and a year ago, I won a digital camera from them. I also won a magazine subscription a few months ago. Don't waste your points on the sweepstakes, only use your points for bidland so you actually have a chance of winning.
I was a member of NPD and, stuck with them because their surveys were interesting. But, in all that time, I don't recall ever "winning" anything. I terminated my membership~it's not worth it, folks!
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