{"id":152,"date":"2015-03-06T20:08:45","date_gmt":"2015-03-07T04:08:45","guid":{"rendered":"http:\/\/www.surveypolice.com\/blog-change-later\/?p=152"},"modified":"2016-03-27T18:36:33","modified_gmt":"2016-03-28T01:36:33","slug":"how-to-create-an-effective-online-survey","status":"publish","type":"post","link":"https:\/\/www.surveypolice.com\/blog\/how-to-create-an-effective-online-survey\/","title":{"rendered":"How to Create an Effective Online Survey"},"content":{"rendered":"

Looking to create an online survey?<\/h2>\n

Designing and creating online surveys can be tricky. The following tips should help you create effective web surveys:<\/p>\n

    \n
  1. Use survey screeners upfront – don’t frustrate your panelists by having them fill out your survey, only to find out they don’t qualify.<\/li>\n<\/ol>\n
      \n
    1. Provide clear, concise instructions. Use terms like “select one”, “select all that apply”, etc.<\/li>\n<\/ol>\n
        \n
      1. Provide a progress bar – your panelists will appreciate knowing how far they’ve gone into your survey. This reduces drop-out rates.<\/li>\n<\/ol>\n
          \n
        1. Be honest about how survey length – if you say your survey takes 15 minutes to complete, when it actually takes 25, you increase respondent drop-out rates.<\/li>\n<\/ol>\n
            \n
          1. Keep in mind that survey respondents tend to tire after 15 minutes – don’t make your surveys overly lengthy, but if you must, then provide exercises and games as rest stops.<\/li>\n<\/ol>\n
              \n
            1. Design your survey for your audience. For example, teen studies may require exciting visuals, and business to business studies may require creative or larger incentives for survey participation.<\/li>\n<\/ol>\n
                \n
              1. Web-technologies such as Flash are great online surveys enhancers, but be mindful that not all surfers have these programs installed on their machines. Provide a link to a website where a user can download this software if you plan to use it.<\/li>\n<\/ol>\n
                  \n
                1. Data collection methods such as telephone reminders increase the number of touch points with potential panelists, thereby increasing the chances of survey participation.<\/li>\n<\/ol>\n
                    \n
                  1. Make your survey relevant and engaging. Survey panelists that find this is missing from your survey, may not feel a need to participate next time.<\/li>\n<\/ol>\n
                      \n
                    1. Finally, ask yourself: would I enjoy taking this web survey? If the answer is “no”, you might wish to revisit some of the above points.<\/li>\n<\/ol>\n

                      Ready to create your survey? Why not try filling out somebody else’s first. Experience is the best teacher!<\/p>\n

                      *The following information has been summarized from the report entitled “Designing Effective Online Surveys: What Everyone Needs to Know” by Greenfield Online.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Looking to create an online survey? Designing and creating online surveys can be tricky. The following tips should help you create effective web surveys: Use survey screeners upfront – don’t frustrate your panelists by having them fill out your survey, only to find out they don’t qualify. Provide clear, concise instructions. Use terms like “select […]<\/p>\n","protected":false},"author":1,"featured_media":153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketresearch"],"yoast_head":"\nHow to Create an Effective Online Survey - SurveyPolice Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.surveypolice.com\/blog\/how-to-create-an-effective-online-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an Effective Online Survey\" \/>\n<meta property=\"og:description\" content=\"Looking to create an online survey? Designing and creating online surveys can be tricky. The following tips should help you create effective web surveys: Use survey screeners upfront – don’t frustrate your panelists by having them fill out your survey, only to find out they don’t qualify. Provide clear, concise instructions. 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