The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
\nPeter F. Drucker
\nAmerican educator and writer, b.1909<\/em><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\n\n“The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”
\nDavid Ogilvy
\nUS advertising executive, b.1911<\/em><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n \n\n“Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.”
\nMarye Tharp<\/em><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n \n\n“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
\nDavid Ogilvy
\nUS advertising executive, b.1911<\/em><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n \n\n“We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.'”
\nLeo Burnett
\nPioneer American advertising executive, 1891-1971<\/em><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n \n\n“No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising”
\nEdwin L. Artzt<\/em><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"Market research and advertising are two very important aspects of any corporation. Read what these corporate executives have to say them: The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker American educator and writer, b.1909 “The most important word […]<\/p>\n","protected":false},"author":1,"featured_media":208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketresearch"],"yoast_head":"\n What Corporate Executives Have to Say about Market Research - SurveyPolice Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.surveypolice.com\/blog\/what-corporate-executives-have-to-say-about-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Corporate Executives Have to Say about Market Research\" \/>\n<meta property=\"og:description\" content=\"Market research and advertising are two very important aspects of any corporation. 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