{"id":1971,"date":"2017-01-10T16:05:35","date_gmt":"2017-01-11T00:05:35","guid":{"rendered":"https:\/\/www.surveypolice.com\/blog\/?p=1971"},"modified":"2022-11-29T09:13:36","modified_gmt":"2022-11-29T17:13:36","slug":"two-major-marketing-research-associations-merge-forming-one-united-voice","status":"publish","type":"post","link":"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/","title":{"rendered":"Two Major Marketing Research Associations Merge, Forming One United Voice"},"content":{"rendered":"<p>On January 5, 2017, CASRO and MRA merged to form the Insights Association, the largest US-based organization supporting marketing research professionals. With access to massive amounts of educational resources, American market researchers now have one strong voice with which to advocate their industry.<\/p>\n<p>CASRO (Council of American Survey Research Organizations), which was founded in 1975, represented more than 300 companies, and 85% of the U.S. research industry. Their rigorous codes of conducts and standards had set esteemed benchmarks for the industry.<\/p>\n<p>MRA (Marketing Research Association), founded in 1957, was the largest US association for the opinion and marketing research profession. For decades, they helped guide company decisions regarding products and services offered to consumers and businesses.<\/p>\n<p>Similar to <a href=\"https:\/\/www.surveypolice.com\/blog\/esomar-who-they-are-and-why-you-should-care\/\" target=\"_blank\" rel=\"noopener\">ESOMAR<\/a> (which is Europe\u2019s premier marketing research association), the Insights Association will now champion the interests of US marketing researchers.<\/p>\n<h2>What this means for you<\/h2>\n<div id=\"attachment_1974\" style=\"width: 190px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1974\" class=\"size-full wp-image-1974\" src=\"https:\/\/www.surveypolice.com\/blog\/wp-content\/uploads\/2017\/01\/insightsassociation.png\" alt=\"\" width=\"180\" height=\"141\" \/><p id=\"caption-attachment-1974\" class=\"wp-caption-text\">New logo for Insights Association members as featured on http:\/\/www.marketingresearch.org\/insights-association-logos<\/p><\/div>\n<p>For online survey takers, this merger means being on the lookout for the new Insights Association logo (instead of CASRO\u2019s or MRA\u2019s) on survey panel and market research websites. This new logo signifies the survey site\u2019s compliance with the Insights Association\u2019s <a href=\"http:\/\/www.marketingresearch.org\/issues-policies\/mra-code-marketing-research-standards\" target=\"_blank\" rel=\"noopener\">Code of Marketing Research Standards<\/a>, which outlines ethical conduct with regards to the responsibility held to respondents (i.e. survey takers). In May 2018, the <a href=\"https:\/\/www.insightsassociation.org\/article\/insights-association-approves-new-code-standards-ethics\" rel=\"noopener\" target=\"_blank\">code was updated<\/a>.<\/p>\n<p>Whenever you consider joining a new online survey panel, ensure you do your due diligence, before being faced with the consequences of falling prey to a <a href=\"https:\/\/www.surveypolice.com\/blog\/identifying-survey-scams\/\" target=\"_blank\" rel=\"noopener\">survey scam<\/a>. There are hundreds of legitimate online survey panels (survey communities run by market research companies), but as with anything, not all are run professionally.<\/p>\n<p>At a minimum, ensure that any site you join features a privacy policy, terms of use agreement, and contact page. Industry memberships such as to the Insights Association, ESOMAR, and the <a href=\"https:\/\/www.surveypolice.com\/blog\/bbb-approved-survey-sites\/\" target=\"_blank\" rel=\"noopener\">BBB<\/a> are encouraging. For a real sense of how a survey panel treats its members, always investigate their ratings and reviews on the <a href=\"https:\/\/www.surveypolice.com\/rankings\" target=\"_blank\" rel=\"noopener\">SurveyPolice top rated survey sites<\/a> pages prior to joining.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/www.surveypolice.com\/rankings\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #c045d1;\" >View the world\u2019s top rated survey sites<\/a>\n<p><span class=\"underline\">Sources:<\/span><br \/>\n<a href=\"https:\/\/www.insightsassociation.org\/\">https:\/\/www.insightsassociation.org\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On January 5, 2017, CASRO and MRA merged to form the Insights Association, the largest US-based organization supporting marketing research professionals. With access to massive amounts of educational resources, American market researchers now have one strong voice with which to advocate their industry. CASRO (Council of American Survey Research Organizations), which was founded in 1975, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketresearch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Two Major Marketing Research Associations Merge, Forming One United Voice - SurveyPolice Blog<\/title>\n<meta name=\"description\" content=\"In January, 2017, CASRO and MRA merged to form the Insights Association, the largest US-based organization for research professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Major Marketing Research Associations Merge, Forming One United Voice\" \/>\n<meta property=\"og:description\" content=\"In January, 2017, CASRO and MRA merged to form the Insights Association, the largest US-based organization for research professionals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/\" \/>\n<meta property=\"og:site_name\" content=\"SurveyPolice Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SurveyPolice\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SurveyPolice\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-11T00:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T17:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.surveypolice.com\/blog\/wp-content\/uploads\/2017\/01\/insightsassociationmerger.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SurveyPolice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveypolice\" \/>\n<meta name=\"twitter:site\" content=\"@surveypolice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SurveyPolice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/\"},\"author\":{\"name\":\"SurveyPolice\",\"@id\":\"https:\/\/www.surveypolice.com\/blog\/#\/schema\/person\/a78ba5ff0f94f02d69211a5deb5334cf\"},\"headline\":\"Two Major Marketing Research Associations Merge, Forming One United Voice\",\"datePublished\":\"2017-01-11T00:05:35+00:00\",\"dateModified\":\"2022-11-29T17:13:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/\"},\"wordCount\":397,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.surveypolice.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.surveypolice.com\/blog\/wp-content\/uploads\/2017\/01\/insightsassociationmerger.jpg\",\"articleSection\":[\"Market Research\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/\",\"url\":\"https:\/\/www.surveypolice.com\/blog\/two-major-marketing-research-associations-merge-forming-one-united-voice\/\",\"name\":\"Two Major Marketing Research Associations Merge, Forming One United Voice - 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