{"id":334,"date":"2015-03-21T09:00:20","date_gmt":"2015-03-21T16:00:20","guid":{"rendered":"http:\/\/www.surveypolice.com\/blog\/?p=334"},"modified":"2022-04-21T14:29:43","modified_gmt":"2022-04-21T21:29:43","slug":"how-5-massive-companies-changed-using-market-research","status":"publish","type":"post","link":"https:\/\/www.surveypolice.com\/blog\/how-5-massive-companies-changed-using-market-research\/","title":{"rendered":"How 5 Massive Companies Changed Using Market Research"},"content":{"rendered":"

There are several different reasons that companies use market research, and these reasons change with the stage that the product a company is selling is in.<\/p>\n

Before a product is introduced, a company uses market research to establish the needs of the targeted consumers. Once the actual selling begins, the company can use market research to find out how to generate hype about a new product.<\/p>\n

Once finished, it becomes about improving the product\u2019s performance. The final step is for the company to use further research to determine where to take the product in the future. This gives a company a sense of direction and indicates whether they are on the right track. Nearly all well-known companies can attribute some of their success to using market research to further their consumerism.1<\/a><\/sup><\/p>\n

1. LEGO<\/h2>\n

\"lego
\nIt is well known that Lego has been a toy geared towards boys for many years. In a study done by the company, it was reported that only 9% of the primary users of the toy were female<\/em>. Upon seeing this, the company decided to come out with a new product to entice more girls to play with Legos.<\/p>\n

Lego sent out researchers to do a four year study involving 3,500 girls and their mothers. This market research included studying the girls\u2019 playing habits and extensive questioning regarding what would make Legos more interesting for girls.<\/p>\n

At the conclusion of the market research, Lego came out with a new line of toys on January 1st, 2012. This line was called “Friends”. The brick colors for this line were changed to more vibrant colors. The packaging also changed, along with the figurines included in the set. Figurines were made to be slightly bigger to accommodate accessories such as hairbrushes and purses in their grips. All of these changes were in line with what the market research data found to be more appealing.6<\/a><\/sup><\/p>\n