BzzAgent is a media network, operating since 2002, that recruits "BzzAgents" to evaluate products and services and then share their opinions on them with people they know. BzzAgent has over one million member agents around the world, and uses the idea of word of mouth communication to generate measurable results for marketers.
Influence the Biggest Brands
BzzAgent has an impressive client list which includes: L’Oréal, Nestle, Proctor & Gamble and Purina. You may be invited to test products from international companies and have a major influence on the brand!
Members must receive an invitation to a campaign in order to participate. Assignments usually involve testing merchandise and coupons/rebate offers for free samples and then writing/sharing their thoughts on the brand online and on social media.
Being Assigned an “Activity”
If you are asked to test a product, in many cases you will be assigned any or all of the following activities:
- Posting to social media about the product (Facebook, Twitter or Instagram)
- Writing a review about the product you have been instructed to use
- Uploading photos and videos about a given product
Communication Directors (Comm Devs) then rate and respond to the activities you submit based on guidelines, and you are awarded points based on the quality of the “buzz”.
In addition to testing products, BzzAgent invites its members to participate in quick online survey opportunities for extra points and rewards. These also help the organization it you with the right products that you’ll be excited to try.
Collect Points and Free Products
Receive MyPoints and sometimes free products in exchange for your BzzAgent participation. Feel good about sharing your opinion to the world and gaining something in return.
Build your BzzScore
Each member accumulates a BzzScore on a yearly basis. It ranges from zero to 10 and takes into account all of the activities you participate in. Depending your level of participation, your BzzScore may go up and down throughout the year. The following are ways to keep your BzzScore high:
- Putting detail and attention into your assigned activities
- Staying up to date on all the latest survey opportunities
- Being an influencer by involving your fellow friends in your BzzActivites
- Connecting your BzzAgent profile to your social media accounts
The better your BzzScore, the more invites you will receive for new campaigns. You can view your BzzScore at any time from your member home page.
BzzAgent offers rewards as you participate. Some are unlocked along the way and some contain little surprises to keep you interested and always wanting more. Rewards are rewarded after various milestones or achievements, such as: your 10th Tweet, an exceptional photo, your 25th review, etc.
Explore the BzzAgent website and catch up on the hottest trends in the “Latest Buzz” section. See what fellow users are saying about a variety of exciting products. Connect even further by following the BzzAgent Facebook, Instagram and Twitter pages!
Eligibility: Residents of the USA, UK, Canada, Brazil, France and Germany.
March 23, 2014 by Lynn from United States
Making a difference being registered as a so-called "BzzAgent" from the beginning (10-years+), BzzAgent states they will no longer will send any emails when you are not participating in a "BzzCampaign".
Seriously, this has got to be the dumbest response by any company. If they REFUSE to send you an emails to invite you to any "BzzCampaign", how would anyone be able to participate!
These are not only invites but any email whatsoever re company updates, promotions, special offers, survey alerts, and yes, invites to their so-called "BzzCampaigns" to receive and review products.
But, you are always welcome to login to their website to complete their surveys receiving nothing in return. Yet don't be fooled because BzzAgent is being paid for your personal information offered when completing these surveys when forwarding to other companies.
June 30, 2013 by Jennifer from United States
I was a member for 6 YEARS and was asked to join ONE campaign while other members (with the same demographics as myself) brag about being in 4-5 ongoing campaigns at the same time. The rating/qualification system is just unfair. It seems the more campaigns you do the better your score is and so you get more campaigns. So in essence the same people do campaigns constantly the the majority do nothing. Check out their facebook page and you will see the frustrations!
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