Consumer Opinion Institute Reviews and Features

Consumer Opinion Institute website screenshot

Consumer Opinion Institute

11 Madison Avenue, 12th Floor, New York, NY  10010 US
Tel: 1 212 991 6100   Contact:
Operated by: Kantar TNS


payment icon

checkmarkCash paid via check

study types icon

checkmarkOnline surveys checkmarkDaily surveys

payment info icon

checkmark No points system
Earn between $1-$5 per survey. Cash paid via check or dollar bills.

Consumer Opinion Institute is managed and operated by Kantar-TNS, the world’s largest custom market research company. Their extensive customer service background ensures quick responses to member inquiries. At the Consumer Opinion Institute, you can earn cash/prizes for taking surveys about the products and services you use daily. As a member, you can share your opinions and experiences to ultimately make a difference.

Payment and Rewards

How it works

Surveys will be mailed to you via the US Postal Service. Simply fill out the survey and return it in the enclosed pre-paid postage envelope. If an online survey is available, you will receive an email from [email protected] asking you to log in to Consumer Opinion Institute's website to complete the survey.

Membership process

To become a member, simply fill out a registration survey about your lifestyle and members of your household in order to receive surveys catered to your demographic. Membership is free and can be cancelled at any time!

Consistent cash rewards

When a survey is sent out via mail, you can expect between $1-$5 enclosed (either in the form of cash or check) with the survey itself. The amount will depend on the length of the survey. If you receive an invitation to complete an online survey, the amount of the reward will be stated in the email.

Visit Consumer Opinion Institute's website  

Survey Taking Experience

Survey invites and lengths

You can expect to receive 1-2 surveys per month via mail and 1 survey online per month on average. The surveys themselves are quite quick to complete, and take on average about 10-20 minutes to complete.

Eligibility: Open to USA residents only. The panel often has demographic restrictions in place for new members, so if you're unable to join, try again at a later date.

Consumer Opinion Institute Reviews (13)

5 Star Reviews (2) 15.4
4 Star Reviews (3) 23.1
3 Star Reviews (1) 7.7
2 Star Reviews (6) 46.2
1 Star Reviews (1) 7.7

Sort Reviews By: Date | Highest rating | Lowest rating

they are wonderful

January 30, 2018 by janavia from United States

every time i do a survey they send me 5 dollars a month and they send on time

honest and awsome

November 10, 2016 by angel from United States

I am a happy to be member of consumer opinion institute they send me surveys in the mail once or twice a month and i fill them out and mail them back with my honest opinion and i get a little cash for my honest opinion. i feel great about being a member of honest opinion institute and hope to continue getting and filling out surveys for a long time..u can also do the surveys on line,they're a great company!

Survey too long

May 21, 2019 by April from United States

Survey basically asked the same questions over and over again.

surveys through the mail

December 6, 2017 by Jill from United States

They send you a paper survey through the mail and include $5 as an incentive for completing the survey. The surveys are long and repetitive but I don't mind doing them. I usually get one every couple months, but occasionally they will arrive more frequently.


August 17, 2013 by Kevin from United States

They send paper surveys through the mail at random and usually with a $5 bill included. I average either one or two a month but some months don't get one at all. The surveys can be long, 30 to 45 minutes or even an hour, so be sure you don't mind working for that much compensation before joining.