National Consumer Panel Reviews and Features

National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI

Jump to: National Consumer Panel Reviews | Rewards | National Consumer Panel Sign up

KEY FEATURES:

The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

• $100 Monthly Sweepstakes (20 winners each month)
• $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
• $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

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National Consumer Panel Reviews (103)

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February 19, 2017 by Abby from United States

I love this panel. It can be time consuming but I am now in a great routine and it is easy. Our family has come up with a system to keep us on track. I get lots of opportunities to complete surveys for extra points. I love this opportunity!

Once you're signed up you can use an app on cell phone instead of the scanner they send you to make it even easier.

May 6, 2016 by Alexa from United States

I'm seeing a lot of negative reviews by users that apparently didn't understand what they needed to do, even though NCP made it very clear and easy to understand. First of all, the scanner is not confusing or hard to use. One user mentioned having to enter prices and a "bunch of other info for each item". No. The only store I have had to enter prices for is Costco, which I understand since they are a club wholesaler. The grocery store scans do no require me to enter prices. Also it asks two questions per item - quantity purchased and if a coupon was used. It doesn't even ask how much the coupon is for. Takes literally less than a second to answer those two questions. And as far as the user who commented that she was unable to shop or scan due to injury and they wanted to kick her out - why didn't she take two seconds to scan the barcode listed on their website (under the surveys) that you are supposed to scan if you will be unable to transmit for a while? They have a barcode survey you scan if you are going on vacation, injured or somehow unable to keep your commitment. I just did it for our vacation; a couple questions asking how many weeks you will not be transmitting and if it's due to vacation or illness or whatever.

When they sent the scanner they include a return box and return shipping label and their info packet clearly says, if scanner doesn't work, please return using the provided box and label and let us know the tracking number. Boom. Easy as pie. The people complaining are either unable to understand or follow written directions, or terrible with simple technology.

I understand I will not be making an "income" and I don't expect to be compensated "$15 an hour" (are you kidding me?) but for a stay at home mom why not be a part of this simple program where I can eventually redeem points for gifts? Or potentially win a sweepstakes?

January 31, 2016 by Donna from United States

I have been a National Consumer Panel panelist for about two years. Before I signed up, I read the information available about the program. I understood beforehand that it would take me about 5 or 6 years to get enough points to get the free items I wanted. I am well on my way with over 67,000 points in two years. And all it took me was about 20minutes a week in which time I scanned my purchases and answered surveys. My goal is to get an item that would normally cost me almost $300. I'M GETTING IT FOR FREE! My point is, as with any other program, read about it first. If you don't mind waiting a few years to get a really nice prize for minimal effort, this is a fine program

January 10, 2016 by Michelle from United States

I haven't been scanning items for very long but so far I like it a lot! I don't have high expectations since I know this is not an actual job and I won't be receiving THOUSANDS of dollars for scanning items and taking a couple surveys. I love that eventually I will be able to redeem my points and be able to get something when before I wouldn't get anything...just a nice little perk in life I guess. Wanted to rate this 5 stars and offset the low ratings from people that thought they should be CEO of their own going to the grocery store and scanning it in weekly company with an actual income when it's not even meant to make people rich.

May 27, 2015 by pattie from United States

I have been a member of this panel for a few years and I love the benefits and prizes you can earn. I especially like the discount I get off for my AT&T cell phone bill and the products that you're able to get as rewards.