21 River Road, Wilton, Connecticut  06897 United States
Tel: 1 (972) 732 7323  Contact: http://us.toluna.com/contactus
Operated by: Toluna Group

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Overall User Rating

348 user reviews
Rewards Offered
Green checkboxCash paid via PayPal
Green checkboxCash paid via check
Green checkboxAmazon gift cards
Green checkboxBest Buy gift cards
Green checkboxiTunes gift cards
Green checkboxStarbucks gift cards
Green checkboxTango gift cards
Green checkboxTarget gift cards
Green checkboxWalmart gift cards
Green checkboxMerchandise
Green checkboxRestaurant gift cards
Green checkboxRetail e-vouchers
Green checkboxDonations to charity
Green checkboxSweepstakes entries
Member Opportunities
Green checkboxOnline surveys
Green checkboxProduct testing
Green checkboxMobile surveys
Green checkboxMobile app
Green checkboxDaily surveys
Green checkboxWebcam surveys
Green checkboxTeen surveys
Green checkboxRefer-a-friend program
Redemption Info
Minimum of $5 worth of points required in account in order to request payment and rewards

Toluna General Information


Toluna is a worldwide survey community which is owned and operated by market research powerhouse, Toluna Group. Toluna has millions of survey members who participate in a variety of market research opportunities and influence the future of the biggest brands worldwide!

Rewards for Surveys
Toluna offers an extensive rewards catalogue.

Gift certificates and PayPal payments - Toluna offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Wal-Mart, iTunes, Tango, Best Buy, Target, and more. Gift certificate values start at 30,000 points, or $10. PayPal payments start at 90,000 points ($30). You can also request a $25 check with 75,000 points These amounts are stated for Toluna USA, and may vary slightly by region.

Toluna Gifties - The Gifties program is essentially an instant win game where a small number of points can be exchanged for a chance to win a prize. Each Giftie represents an actual item that can become real if you are a winner. Winners are chosen at random, and bidding on Gifties does not guarantee winning them.

Sweepstakes - Toluna offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. Note that sweepstakes draws are not available in all regions.

Rewards Process
Toluna states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members seem to receive virtual gift cards and PayPal payments within a few days of request.

Number of Points Per Survey
The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 20,000 points each.

New Member Bonus
New members to the Toluna community will automatically have 500 points deposited into their accounts.

Product Testing Opportunities
Toluna offers its members the opportunity to test products from home. Members can apply to test the products they find the most interesting. Product tests can be for things such as makeup, toothbrushes, deodorant, and more. Users participating in product tests can keep the product and are asked to provide their feedback using it.

Additional Ways to Earn Points
Besides participating in online surveys, members of Toluna can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral).

Get Involved in the Toluna Community
There are a variety of options to browse if you would like to become a part of the Toluna community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna App
Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna app offers features like snapping photos while on the go and easily creating quick polls. Download from Google Play or The App Store.

Eligibility: Residents worldwide 13+

"Not Worth It"
May 10, 2017 by Anne-Marie from United States

It takes FOREVER to accumulate enough points to redeem and then they are often out of gift cards. Not worth the time or effort.

"Too many disqualifications from the surveys"
May 10, 2017 by Mariya from United Arab Emirates

Initially i had a good review about Toluna. I was receiving regular surveys and was even receiving the payment on time. However, lately i keep getting surveys in my emails but when i go to the link it says 'Sorry, no surveys available for you'!! On top of that, my payment has been processing since 8 weeks now!!!Really dissatisfied with the service they'll only treat you right when you're a new joiner!

"Offers something different than regular survey sites"
May 09, 2017 by Kaitlyn from United States

You are able to vote for different subjects, and voice your opinion on the many questions that are asked by this site's very own members. Many surveys and they are very interesting to complete. I did not get paid for surveys, but it has only happened about 3 times. Great survey panel and would recommend it to my friends.

"Got to be the slowest Payment?"
May 09, 2017 by Doug from United Kingdom

Hooray, just waiting for my Final reward (Argos as they've dropped M&S) then I can close my account and be done with them.
Writing now as Survey Police block you from commenting once you've quite a survey company, regardless of how bad they were!
As commented by many other reviewers recently (Feb/Mar 2017), Toluna are becoming one of the worse survey companies.
Their recompense at first seems great (wow, 2400 points) but then when you go to cash in you find that in reality they are paying about 50% of the rate paid by Valued Opinions, Global TestMarket & My Survey
Then, when you consider the time to actually get your reward paid it becomes absurd and barely worth the time.
Valued Opinions and even the Dreaded "My Survey" can manage in less than a week, so why does it take Toluna more than a month?
I complained about a 5 week delay and was told "It takes up to 8 weeks (now upgraded to 10 (ten) weeks to dispatch payments because we have many requests and we process the rewards periodically. Therefore, the processing date depends on the number of requests we have, the number of vouchers that need to be processed, the batch they came in, different suppliers for different voucher types, etc"
I can't believe that they have that many more (or if even the same number) of cashin requests as their competitors, it just shows their disregard for their panellists, it's a shame they don't apply their favourite email subject line "Take a few minutes and be part of the change!" to the reimbursement side.
I really wonder whether I can be bothered to remain on their books, I certainly would advise any prospective joiners to seriously consider the sense in joining!
If you complete a well paying survey and claim reward AS SOON AS POINTS ARE CREDITED, it could take nearly ½ YEAR before you actually receive your reward, so just don't bother

"too many surveys that I disqualify from"
May 02, 2017 by Zipporah from United States

This website disqualifies me all day long than send a survey with questions like what bank is your bank all day long. I'll get a good intelligent survey once in a bluemoon that makes sense return on time long. Convenience good accessible on mobile device yes return on time not so good you can be disqualified all day long and you have to give alot of personal info and you never really get any surveys.




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