21 River Road, Wilton, Connecticut  06897 United States
Tel: 1 (972) 732 7323  Contact: http://us.toluna.com/contactus
Operated by: Toluna Group

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Overall User Rating

337 user reviews
Rewards Offered
Green checkboxCash paid via PayPal
Green checkboxCash paid via check
Green checkboxAmazon gift cards
Green checkboxBest Buy gift cards
Green checkboxiTunes gift cards
Green checkboxStarbucks gift cards
Green checkboxTango gift cards
Green checkboxTarget gift cards
Green checkboxWalmart gift cards
Green checkboxMerchandise
Green checkboxRestaurant gift cards
Green checkboxRetail e-vouchers
Green checkboxDonations to charity
Green checkboxSweepstakes entries
Member Opportunities
Green checkboxOnline surveys
Green checkboxProduct testing
Green checkboxMobile surveys
Green checkboxMobile app
Green checkboxDaily surveys
Green checkboxWebcam surveys
Green checkboxTeen surveys
Green checkboxRefer-a-friend program
Redemption Info
Minimum of $5 worth of points required in account in order to request payment and rewards

Toluna General Information


Toluna is a worldwide survey community which is owned and operated by market research powerhouse, Toluna Group. Toluna has millions of survey members who participate in a variety of market research opportunities and influence the future of the biggest brands worldwide!

Rewards for Surveys
Toluna offers an extensive rewards catalogue.

Gift certificates and PayPal payments - Toluna offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Wal-Mart, iTunes, Tango, Best Buy, Target, and more. Gift certificate values start at 30,000 points, or $10. PayPal payments start at 90,000 points ($30). You can also request a $25 check with 75,000 points These amounts are stated for Toluna USA, and may vary slightly by region.

Toluna Gifties - The Gifties program is essentially an instant win game where a small number of points can be exchanged for a chance to win a prize. Each Giftie represents an actual item that can become real if you are a winner. Winners are chosen at random, and bidding on Gifties does not guarantee winning them.

Sweepstakes - Toluna offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. Note that sweepstakes draws are not available in all regions.

Rewards Process
Toluna states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members seem to receive virtual gift cards and PayPal payments within a few days of request.

Number of Points Per Survey
The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 20,000 points each.

New Member Bonus
New members to the Toluna community will automatically have 500 points deposited into their accounts.

Product Testing Opportunities
Toluna offers its members the opportunity to test products from home. Members can apply to test the products they find the most interesting. Product tests can be for things such as makeup, toothbrushes, deodorant, and more. Users participating in product tests can keep the product and are asked to provide their feedback using it.

Additional Ways to Earn Points
Besides participating in online surveys, members of Toluna can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral).

Get Involved in the Toluna Community
There are a variety of options to browse if you would like to become a part of the Toluna community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna App
Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna app offers features like snapping photos while on the go and easily creating quick polls. Download from Google Play or The App Store.

Eligibility: Residents worldwide 13+

"Toluna/A Bad Experience"
March 02, 2017 by Chris from United Kingdom

I have joined SurveyPolice to warn other people against joining Toluna. Having been a member of the site for a considerable amount of time, i like many other people found their membership terminated with the same standard e-mail. Basically they have got rid of many members who have done no wrong, completed surveys and waited their rightful rewards/payments, but Toluna have decided against paying people and instead terminated their accounts. I was personally owed a £20 Amazon voucher and have appealed why i am no longer a member and asked for what is owed me, but like others, i have been ignored. This site also holds the world record for the longest time to pay you, weeks turn into months. The recent cull of people on Toluna is shameful, and i hope people will steer clear of using this survey site. My rating for this site is "one star" and that is being overly generous. Please do not use Toluna, your time and effort will be wasted.

"Okay but low yeild"
February 22, 2017 by kris from United States

I've been using Toluna for several months, I visit every day and try to exhaust all available surveys. The screen-out rate is quite high, but they do it fairly quickly. However, you can often become enmeshed in an incredibly boring survey and no exit path. Some of their surveys could cure insomnia. They have board for member surveys, this surveys are very distracting and dilute ones effort to complete surveys, especially on the Mobile App. I had only one interaction with Customer service and it was enough to convince me to not bother with them in the future.

I would place Toluna in the very low yield category. If you visit every day, exhaust all surveys, you can expected at best $200 per year. They do offer paltry rewards for engaging in their community. It takes a long time, weeks, to get your reward.

After I made it to the first payout, I moved them to the low priority sites. I only visit after exhausting my preferred survey sites or if I need something to help me sleep.

"Toluna needs more love"
February 09, 2017 by Julie from Canada

My favorite survey site!
The only complaint I would have is that they remove some of your points after a certain time frame? It happened to me when I was relatively new to the site, and hadn't been on there for at least a several weeks, which I guess is fair game. It hasn't happened to me since so I'm not sure if they only do that to new users or perhaps not even do that anymore.
Anyway, having to earn 60,000 points for a cash out might seem like an outrageous amount, but the points accumulate quickly. They seem to offer a few surveys every day, which are usually around a couple thousand of points each, and I'm usually not screened out from those. The surveys are also NOT ridiculously long, which makes it even better.
I also like that you can create and answer other people's polls or just share your opinions, giving the site a community feel. And some of those polls will reward you 15 points, which seem to be sprinkled around the board so it can be easy to make over 100 points just by answering those polls!
As for pay out, it seems to take a week to get into PayPal, which I find to be acceptable.
While you probably won't get a cash out every single day, it's a fun site!

"Not worth the time and effort"
February 08, 2017 by ma from United States

I joined Toluna-us in Jan2016. I registered with an email and a different paypal address. According to the terms of agreement Toluna states that redemptions via paypal will be submitted to the address on file. Nowhere in the terms does it state that the registration address and redemption address to paypal must be the same. I have had numerous payments made to my email address as they are registered in my account. Low and behold in Feb. 2017 I requested a redemption only to receive an email that my account was closed because of yes, my paypal address of record since Jan. 2016 does not match. Why after all this time, Toluna finds some ill fated reason to close my account without rewarding my 90000 pts. I strongly recommend staying away from Toluna, it is not worth the time nor effort after this type of treatment.

"Don't bother wasting your time"
January 23, 2017 by Erika from United Kingdom

I've been screened out of at least 70% of the surveys I've taken on this site, most of the time when I'm more than halfway through. Because of this, it takes forever to get a reward and when you finally get enough points to get one, it takes forever to arrive. Just don't bother. There's other much better sites out there.




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