Market Research

What Corporate Executives Have to Say about Market Research

Corporate Executive
Written by SurveyPolice

Market research and advertising are two very important aspects of any corporation. Read what these corporate executives have to say them:

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker
American educator and writer, b.1909

“The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”
David Ogilvy
US advertising executive, b.1911

“Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.”
Marye Tharp

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
David Ogilvy
US advertising executive, b.1911

“We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.'”
Leo Burnett
Pioneer American advertising executive, 1891-1971

“No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising”
Edwin L. Artzt

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