Famous People Talk about Market Research

“Aw, people can come up with statistics to prove anything, Kent. Forfty percent of all people know that.”
– Homer Simpson quote from Simpsons Episode: “Homer the Vigilante”

“Money won’t buy happiness, but it will pay the salaries of a large research staff to study the problem.”
– Bill Vaughan quotes

“I like to do my principal research in bars, where people are more likely to tell the truth or, at least, lie less convincingly than they do in briefings and books.”
– P.J. O’Rourke quotes

“USA Today has come out with a new survey – apparently, three out of every four people make up 75% of the population.”
– David Letterman quotes

“Asked about the power of advertising in research surveys, most agree that it works, but not on them.”
– Eric Clark quotes

“According to a recent survey, men say that the first thing they notice about a woman is their eyes, and women say the first thing they notice about men it they’re a bunch of liars.”
– Anonymous

“If you surveyed a hundred typical middle-aged Americans I bet you’d find that only two of them could tell you their blood types, but every last one of them would know the theme song from “The Beverly Hillbillies.”
– Dave Barry quotes

“A survey says that American workers work the first three hours every day just to pay their taxes.”
– Unknown

“A recent survey was said to prove that the people we Americans most admire are our politicians and doctors. I don’t believe it. They are simply the people we are most afraid of. And with the most reason.”
– Unknown