Market Research

Clever Comments about the Power of Market Research

Written by SurveyPolice

Ahhh, the power of statistics and market research! Feel their wrath as you read these quotes.

“Research tells us fourteen out of any ten individuals likes chocolate.”
Sandra Boynton

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
David Ogilvy
US advertising executive, b.1911

“Money won’t buy happiness, but it will pay the salaries of large research staff to study the problem.”
Bill Vaughn
American industry author, mentor and subject-matter expert

“The way to do research is to attack the facts at the point of greatest astonishment.”
Celia Green

“Researchers have discovered that chocolate produces some of the same reactions in the brain as marijuana. The researchers also discovered other similarities between the two but can’t remember what they are.”
Matt Lauer
American journalist, b.1957

“Research is to see what everybody else has seen, and to think what nobody else has thought.”
Albert Szent-Gyorgyi
Hungarian biochemist, 1937 Nobel Prize for Medicine, 1893-1986

“We don’t devote enough scientific research to finding a cure for jerks”
Bill Watterson
American author of the comic strip Calvin & Hobbes, b.1958

“In ancient times they had no statistics so they had to fall back on lies.”
Stephen Leacock
Canadian humorist, 1869-1944

“Birthdays are good for you. Statistics show that people who have the most live the longest”
Father Larry Lorenzoni

“There are two kinds of statistics: the kind you look up and kind you make up.”
Rex Stout
English writer, 1886-1975

“The buffalo isn’t as dangerous as everyone makes him out to be. Statistics prove that in the United States more Americans are killed in automobile accidents than are killed by buffalo.”
Art Buchwald
American journalist, b.1925

“A judicious man uses statistics, not to get knowledge, but to save himself from having ignorance foisted upon him.”
Thomas Carlyle
Scottish historian and essayist, leading figure in the Victorian era. 1795-1881.

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