Definition: Pseudo Online Survey Website
A website that has the appearance of an online survey company website, but in fact is not. Marketing companies or online lead generation companies typically run these “pseudo” websites.
The internet can be a tricky place – sometimes telling the difference between what a genuine online survey survey website looks like, and a pseudo, or fake, survey site is difficult.
|Genuine Online Survey Website||Pseudo Online Survey Website|
Characteristics of a pseudo-online survey website
- Earning potentials listed. Typically, $75 or $50 per online survey completion is listed as being realistic
- Outrageous incentives for either registering immediately or taking surveys. ex. Free vacations, expensive products, large sums of cash
- Scantily clad women on website. Genuine online survey companies would not want images like this on their website
- User is asked to register for multiple offers during initial registration – legit research companies do not typically want to share panelist information
- Claims that are “too-good-to-be-true” are listed on site
- Company background information is missing on website
- Website promises big rewards for referring others
- Poor grammar, spelling, or unprofessional wording. Market research companies use proofreaders!
How do pseudo-online survey websites make money?
Typically these companies make their money in two ways:
When a user initially provides their information (usually on the homepage), often times the website sells this information to data collection firms, who then in turn sells the information to companies looking to contact people to promote their products or services. Sometimes this information is actually sold to legitimate market research companies.
Once a user completes their registration, they are prompted to sign up with online survey companies, or for other offers. When the user does this, the website is paid a flat rate for every user which takes a certain action. For example, if 10 online survey companies are listed on one of these websites, and the user registers for all 10, the website may make (for example) $2.00 for each registration. So, if there are 10 offers listed on the site, and the site gets $2.00 for every registration per offer, 10 x $2.00 = $20.00. This is mainly how these websites make money, which is through an online lead generation business model.
How to register for REAL online surveys
First, avoid providing your information to the type of websites we described above. This should limit the amount of SPAM your e-mail inbox receives.
Second, SurveyPolice.com exists to counter the misleading websites talked about in this article. We list hundreds of legitimate online survey panels that are ranked by user feedback, so you know ahead of time that a survey panel is trustworthy or not.