Online Survey Tips

BBB Approved Survey Sites

Written by SurveyPolice

The Better Business Bureau is a nonprofit organization that provides dispute resolution services between consumers and businesses. Founded in 1912, there are over 100 independent local BBB organizations in the USA and Canada. The BBB ranks over 4 million businesses and handles hundreds of thousands of complaints each year as a neutral third party.

Anyone can file a complaint against a business using the BBB’s service. The BBB will contact the business in question and offer to mediate the dispute, whether or not the business is accredited by the BBB.

» Skip ahead to view BBB Accredited survey sites

BBB accreditation

BBB Accredited businesses pledge to adhere to the BBB Code of Business Practice, including upholding the BBB Standards for Trust which include building trust, advertising honestly, telling the truth, being transparent, honoring promises, etc. Businesses who the BBB accredits pay a membership fee to be part of the program, and are given permission to display the BBB Trademark and symbols on their marketing material.

Non-accredited businesses

Businesses who are not members of the BBB are not necessarily less legitimate than paying members; some businesses view membership as an unnecessarily expense, some question whether the BBB truly acts as a neutral party, and some simply do not wish to encourage their customers to file public complaints against their business.

Whether or not a business participates in the program is simply a preference.

BBB ratings

The BBB assigns businesses a rating from A+, all the way down to F. An A+ represents a score of 97 or above, a B+ represents a score between 87-89.99, while an F is a score below 59.99. Some businesses do not have ratings, as indicated by NR, or “No Rating” on the BBB’s website.

Factors that impact a rating include: the number of total complaints, the number of unanswered complaints, the number of unresolved complaints, transparency of business practices, the age of the business, etc. The BBB does stress however that,

BBB ratings are not a guarantee of a business’s reliability or performance. BBB recommends that consumers consider a business’s BBB rating in addition to all other available information about the business.

Survey taking and the BBB

If an online survey panel is a member of the BBB, it may be easier to resolve disputes. BBB accredited businesses are often more proactive in handling complaints, and want to maintain a high rating. As such, they may respond to complaints faster so that disputes are closed. To file a complaint against a business, simply visit the BBB’s website, search their online database and locate the company you wish to file a dispute with, complete the instruction form and submit your complaint.

The business will then be contacted with your complaint. Using the BBB’s interface, you will be able to interact with the business until the dispute has been resolved. Complaints are marked as “closed” only after a consumer indicates that they have accepted the response from the business.

The following is a list of BBB accredited companies who operate online survey panels:

Parent CompanySurvey Panels OperatedBBB Listing
BBB link
Decision AnalystAmerican Consumer Opinion
Contractor Advisory Board
Executive Advisory Board
Medical Advisory Board
Physicians Advisory Council
Technology Advisory Board
BBB link
Hagen/Sinclair Research RecruitingHagen SinclairBBB link
Innovate MRPointClubBBB link
Luth ResearchSavvyConnect
BBB link
McMillion ResearchMindfield OnlineBBB link
Branded ResearchBranded SurveysBBB link
Nielsen Harris Poll Online
Homescan Consumer Panel
Nielsen Computer & Mobile
National Consumer Panel
Nielsen Consumer Panel
Nielsen Mobile Panel
Pinecone Research
BBB link
TellwutTellwutBBB link
The NPD GroupVIP VoiceBBB link
Toluna USAFinger on the Pulse Community
Tech Leader Forum
Voice of Today’s Consumer
BBB link

Did we miss any? Please let us know in the comments section below.


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SurveyPolice is the world's largest online survey reviews website. For over 14 years we have provided ratings on top online survey panels. Compare the best online survey websites and see which are worth joining!

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