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Homescan Consumer Panel

85 Broad Street, New York, New York  10004 United States
Tel: 1-800-263-1697  Contact: lynne.morrison@nielsen.com
Operated by: Nielsen

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Overall User Rating

35 user reviews
Rewards Offered
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdMerchandise
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdRestaurant gift cards
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdSweepstakes entries
Member Opportunities
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdBarcode scanning
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdOnline surveys
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdProduct testing
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdMobile app
Redemption Info
Choose from a wide variety of gifts from a rewards catalog
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Homescan Consumer Panel General Information

Homescan Consumer Panel
Get rewarded for shopping and make an impact on the market, all while enjoying awesome rewards with Homescan Consumer Panel. This panel is also known as Nielsen Homescan and is referred to as the “mini - Canada” because it represents Canadian consumers across the nation.

Fun and Easy!
Nielsen Homescan works by collecting scanned barcodes on consumer purchases. They also prompt members to complete fun and easy surveys which help with making your voice heard as a consumer!

Become a Member
Start by filling out the online registration form on the website. Note that only one membership can be completed per household. Once the information is received you will be put on the “Reserve Status Waiting List”, next Nielsen Homescan randomly selects households to join the community. This is to ensure that panel members are diverse from one another. If you have registered, do not register again.

Scan and Earn!
Once you are a registered member, Nielsen Homescan will send you a handheld scanner in the mail. You will use this scanner to scan the barcodes on all of your purchases. Once a week all you have to do is send your information into Nielsen. It is a super easy and quick process! Each time you scan an item you accumulate points that can be used towards items in the Homescan Gift Catalogue.

Homescan Gift Catalogue
The Homescan Gift Catalogue contains gift-cards to electronics, toys and even household items. Members can also use points toward sweepstakes entries.

Other Ways to Earn Points
Take email surveys and earn even more points. As a bonus, receive yearly gifts for your participation in the program.

Mobile App to Scan Purchases
Download the “Nielsen Homescan” mobile app which provides an even easier way to scan your purchases. The app contains the exact same functions as the traditional hand-held scanner. However the app can only be downloaded if you are a panel member.

The Nielsen Company
The Nielsen Company is a global leading provider of marketing information, audience measurement, and business media products and services. Please note that the US version of this panel is the: National Consumer Panel

"Homescan or homescam?"
August 16, 2016 by Teruko from Canada

I cancelled my account as a homescan member when I realized just how little I was being compensated for my time and also for the information I was giving to Nielsen: it comes to less than $1. a month. One dollar a month to scan every item I buy (and often having to enter individual prices when the scanner couldn't read it), enter the total amount of the purchase, and then transmit this information to Nielsen at the end of the week. For this I am awarded 150 points. That is 600 points a month, and when I checked the rewards catalogue, the minimum amount of points required to cash out is 8000, which was for a $10. gift card.
Is scanning and transmitting the information for every purchase I make worth more than $1. a month? I think so. And frankly, I was appalled that a company with a reputation like Nielsen's didn't think so too.


"Terrible program "
May 05, 2016 by Molly from Canada

Very time consuming and not worth the effort for the amount of time it takes to earn any rewards. The helpdesk is not helpful at all. Left the program and contacted the helpdesk, as per their instructions, to obtain a waybill to return the scanning unit, and instead of sending the waybill, they referred me to a collection agency. Now I am trying to deal with a collection agency who is making the process even more difficult. STILL WAITING for a waybill to be provided after nearly two months. Very unhappy and suggest that you seek survey rewards elsewhere.


"Good panel"
September 01, 2015 by Roberta from United States

This panel is a bit different. You scan all of your purchases and transmit them weekly. You get points for products. They also send surveys for points. A bit time consuming .


"Have not been here long enough for full evaluation"
April 27, 2015 by Lorna from Canada

I have only been a member here for under a year, but it seems very long to earn many rewards that add up to any concrete rewards... I do scan all my purchases.. and submit it all, answer all surveys and try to participate in other surveys such as food consumption diaries.. this was a total time waster.. the program was not user friendly for uploading pictures as they requested.. and some days took over 2 hours per person to load the meals and put the details they wanted. They are supportive when they answer you. Have sent out some perks such as little grocery bag... but lots of info sent in for what I see as earned rewards at this point, but will come back once I have hit the year mark to give a fuller evaluation.


"I love them!!"
March 22, 2015 by Cindy from United States

I'm surprised at the negative reviews for them. I just reached my 6 year mark, and I enjoy it very much. The older scanners were a pain, but you can request the newer model. It is true that the points needed to redeem for items used to be really high, but they have changed companies for their gift reward supplier this year. The points needed to redeem have fallen dramatically. I have gotten a lot out of this, and it is fun for me. I enjoy it very much. Maybe it's "not for you", but it suits me just fine. May be worth another look, you never know!! LOL!


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