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Homescan Consumer Panel

85 Broad Street, New York, New York  10004 United States
Tel: 1-800-263-1697  Contact: lynne.morrison@nielsen.com
Operated by: Nielsen

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Overall User Rating

35 user reviews
Rewards Offered
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdMerchandise
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdRestaurant gift cards
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdSweepstakes entries
Member Opportunities
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdBarcode scanning
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdOnline surveys
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdProduct testing
Green checkbox 5f0b2b7a6efc6dda5d1ce0825827aff0a8639889d4a033764d83359e8db1afcdMobile app
Redemption Info
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Homescan Consumer Panel General Information

Homescan Consumer Panel
Get rewarded for shopping and make an impact on the market, all while enjoying awesome rewards with Homescan Consumer Panel. This panel is also known as Nielsen Homescan and is referred to as the “mini - Canada” because it represents Canadian consumers across the nation.

Fun and Easy!
Nielsen Homescan works by collecting scanned barcodes on consumer purchases. They also prompt members to complete fun and easy surveys which help with making your voice heard as a consumer!

Become a Member
Start by filling out the online registration form on the website. Note that only one membership can be completed per household. Once the information is received you will be put on the “Reserve Status Waiting List”, next Nielsen Homescan randomly selects households to join the community. This is to ensure that panel members are diverse from one another. If you have registered, do not register again.

Scan and Earn!
Once you are a registered member, Nielsen Homescan will send you a handheld scanner in the mail. You will use this scanner to scan the barcodes on all of your purchases. Once a week all you have to do is send your information into Nielsen. It is a super easy and quick process! Each time you scan an item you accumulate points that can be used towards items in the Homescan Gift Catalogue.

Homescan Gift Catalogue
The Homescan Gift Catalogue contains gift-cards to electronics, toys and even household items. Members can also use points toward sweepstakes entries.

Other Ways to Earn Points
Take email surveys and earn even more points. As a bonus, receive yearly gifts for your participation in the program.

Mobile App to Scan Purchases
Download the “Nielsen Homescan” mobile app which provides an even easier way to scan your purchases. The app contains the exact same functions as the traditional hand-held scanner. However the app can only be downloaded if you are a panel member.

The Nielsen Company
The Nielsen Company is a global leading provider of marketing information, audience measurement, and business media products and services. Please note that the US version of this panel is the: National Consumer Panel

"Easy once it becomes second nature"
January 15, 2015 by Jason from Canada

Been a member since 2009, scanning purchased products, answering surveys and participating in diaries. Here are my thoughts on my experience thus far:

+ Easy to use barcode scanner
+ Week-long Diaries every other month (typically $15 gift card upon completion)
+ Qualify 99% of the time for surveys

- The software tends to crash when attempting to transfer scan logs
- Not as many surveys as before
- Can feel like a chore at first

At first it felt like a chore having to scan every item I purchase; however, once it becomes second nature like brushing ones teeth, its quite easy to accumulate points. These days there appears to be less surveys but there has been a recent rise in online diaries which I qualify for almost 100% of the time.

"Pain in the REAR"
August 16, 2014 by Joyce from United States

Needs more constant attention than a cantankerous new puppy. Insists on having constant internet connectivity. 90% of the items I tried to scan didn't have codes and I wasted hours for negligible "reward points." UGH...scanner was beeping and bugging me in the middle of the night, negatively affecting my sleep! Avoid like bubonic plague if you have any semblance of a normal life.

"Very big waste of time."
January 30, 2014 by Rebecca from United States

At first getting a scanner to scan all of your purchases seems real fun. After the second week, you realize it's seriously a pain. You get very little points each week for scanning. Was a member for years and finally got enough points to cash in for a picture frame I could have gotten at the Dollar Tree. I went on vacation for two weeks and forgot to inform them, well they ended up cancelling my account and demanding the equipment back. They sent a letter saying I would receive $25 once they received the equipment and that I could cash out any remaining points I had. Well...sent the scanner back, received confirmation from them that they received it, wrote back asking about the $25 and how I could redeem my remaining points and I haven't heard back from them since. (June 2013). Very misleading.

"Not worth Time"
January 20, 2014 by J from United States

Legitimate company, however, points are too small for scanning. Eventually, I gave up due to lack of incentives.

"This is Nielsen, people!"
February 26, 2012 by Lisa from United States

This is the same company and makes and breaks television shows. They are a legitimate and honest company. This is a job. This is an important job. If you don't want to take the time to do, fine. But those of us that do get compensated fairly well. I've gotten LOTS of items over the three or four years I've been with them. And once, because the items was going to be slow arriving, they sent another item in it's place that was worth three times the amount. Then they sent the original item, too, a week later! Great company.




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