Nielsen Consumer Panel Reviews and Features

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Nielsen Consumer Panel

85 Broad Street, New York, New York  10004 US
Tel: 800.864.1224   Contact: [email protected]
Operated by: The Nielsen Company, LLC


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checkmarkBarcode scanning checkmarkTeen surveys

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checkmark No points system
Receive a gift once a year, based on your participation.

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SITES LIKE Nielsen Consumer Panel

Pinecone Research, Homescan Consumer Panel

The USA equivalent of this program is the National Consumer Panel. The Canadian version is Nielsen Homescan.

For decades, Nielsen has set the standard for global market and consumer insight research. Their insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, buy, their preferences and behaviors. Nielsen Consumer Panel represent a variety of households nationally and helps them learn about how consumers view and interact with various brands.

Record Your Purchases and Get Rewarded

As a panel member, Nielsen Consumer Panel will ask you to record all of your weekly purchases. Simply record each of the items you've purchased into the Nielsen Diary, and enter the price from the receipt. Every 2 weeks, an auditor will come to your home to record your purchases in their hand-held terminal. The scanner's memory will save all of the information that the auditor scans. Once the Auditor is complete and the purchase recordings are aligned, the Auditor will sync the data straight to Head Office.

Get Rewarded for Your Participation

In return for recording all your purchases, you will receive a token of appreciation once a year.

Eligibility: Australia, South Africa, UK residents only, 16+.

Nielsen Consumer Panel Reviews (16)

5 Star Reviews (5) 31.3
4 Star Reviews (0) 0.0
3 Star Reviews (0) 0.0
2 Star Reviews (1) 6.3
1 Star Reviews (10) 62.5

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June 25, 2024 by Elizabeth from United Kingdom

Was asked to keep a chocolate diary in February 2024 by nielsen vizit. i was supposed to receive extra points for doing this after doing a survey from Branded Surveys. They say they know nothing about this I have contacted Vizit since March 2024 have had a response we are looking into this but no reply or points added. Will not waste my time again.

Waste of time

June 14, 2023 by Chris from United States

tried to sign up for days, even emailed them back and forth and they couldnt help me sign up because it didnt like bing, edge or opera, finally worked on firefox and they told me to get lost and i wasnt for their site, what a joke, dont even waste your time.


June 15, 2022 by June from Australia

They have just updated their reward catalogues, added many more gift cards with lower redemption thresholds. Yet it is still very disappointed that the visa gift cards are permanently withdrawn and there is no paypal gift card option. They only give 'nearest substitutes' ebay giftcards but ebay giftcards are NO WAY comparable to Visa gift cards and Paypal gift cards in terms of wide acceptable and usages.

Gone down hill

January 26, 2021 by Tracey from United Kingdom

Nielsen - was good. Got loads of lovely things fro them with my points.
However, I have been waiting months for some points to be added to my account, I have emailed time and time again, they acknowledge my emails - and then that's it - still no response and still no points.
They are so wrapped up in updating their website and nothing else.
Very disappointing.

Have had to lower my star rating - Nielsen are still holding back on awarding points and I am having to chase them almost every few months.Quite a lot of hassle when trying to get them awarded to my account.
They also insist on phoning when I have specifically asked them to email only - maybe they should invest in some reading lessons.

Kicked Off Without Warning

September 8, 2020 by Jasmin from United States

I found out today that I have been dropped having participated in this panel for well over 5 years. This has been a challenging year for everyone with COVID-19. While God has sparred me of this illness we have all been impacted. I’ve just gone inside a grocery store yesterday. I have to be careful and someone gifted me with shopping for me. I did not record those purchases and honestly other things became more important that scanning over the past 7 months.
I lost all of my 82K points and rewards that were earned (gift cards at Amazon valued over $100). His company didn’t contact me with a warning, no call and no courtesy to cash me out. I’m extremely disappointed. It takes a lot to scan every item, every week. I was diligent in doing so. While the timeframe to earn rewards is slower than newer companies I still plugged at it until this year. I was told my account will not be reactivated and I’m on a waiting list.
I am writing this review to share my experience. And advise that having had this impact, look at other options and read the FAQ’s because there are other options that will provide same if not better awards for your time and won’t rob you of the rewards you earned.