Nielsen Consumer Panel Reviews and Features

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Nielsen Consumer Panel

85 Broad Street, New York, New York  10004 US
Tel: 800.864.1224   Contact: [email protected]
Operated by: The Nielsen Company, LLC


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checkmarkBarcode scanning checkmarkTeen surveys

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checkmark No points system
Receive a gift once a year, based on your participation.

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SITES LIKE Nielsen Consumer Panel

Pinecone Research, Homescan Consumer Panel

The USA equivalent of this program is the National Consumer Panel. The Canadian version is Nielsen Homescan.

For decades, Nielsen has set the standard for global market and consumer insight research. Their insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, buy, their preferences and behaviors. Nielsen Consumer Panel represent a variety of households nationally and helps them learn about how consumers view and interact with various brands.

Record Your Purchases and Get Rewarded

As a panel member, Nielsen Consumer Panel will ask you to record all of your weekly purchases. Simply record each of the items you've purchased into the Nielsen Diary, and enter the price from the receipt. Every 2 weeks, an auditor will come to your home to record your purchases in their hand-held terminal. The scanner's memory will save all of the information that the auditor scans. Once the Auditor is complete and the purchase recordings are aligned, the Auditor will sync the data straight to Head Office.

Get Rewarded for Your Participation

In return for recording all your purchases, you will receive a token of appreciation once a year.

Eligibility: Australia, South Africa, UK residents only, 16+.

Nielsen Consumer Panel Reviews (15)

5 Star Reviews (5) 33.3
4 Star Reviews (0) 0.0
3 Star Reviews (0) 0.0
2 Star Reviews (1) 6.7
1 Star Reviews (9) 60.0

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January 26, 2018 by Kimberly from United States

Received absolutely nothing for about 6 months worth of scanning. The awards catalog is shameful value you can get unless you save up your points for about 6 years and then you might be able to cash out for an AMC gift card. Last year I was selected for a snack diary as well as my son. I was compensated my son was not and I was told that my child had eaten too healthy and that he was disqualified. I finally decided to terminate and they have harassed me telling me that they will report me to collections if I do not return their transmitter. I have already sent their transmitter in and still receive multiple harassing messages.

Awful deal

January 16, 2018 by Alex from Canada

The company pays you approximately 15 cents for scanning once per week; it doesn't matter if scan only one product or if I scan every day.
Does it worth it? I do not think so!
Their CEOs and managers definitely do not receive this payment per week.
Greedy company! Avoid by any means!

Home Scanning

July 22, 2017 by Sharon from Canada

I would give it a less rating if I could. I received my scanner and started to use it to realize you don't get much in the way of points and it is time consuming scanning your items especially groceries having to scan then enter the other options for each item ie. discount at store or on card and some stores you have to enter the price and if you do a big shop it's not so easy. If you don't scan often they call you constantly so I decided to return the item. I requested a waybill then two days later I was getting emails and phone calls that if I don't return the scanner immediately then they would put me in collections. I hadn't even received the waybill yet. I will be glad to see it gone and back to them. I do not recommend this to anyone. They didn't even give me time to receive the waybill they were on me right away. Don't do it. Waste of time.

Constantly hounded

October 6, 2016 by Michelle from United Kingdom

I've been doing this for 2 years, I haven't had anything back from it. Just constant phone calls letters. I send the equipment back weeks ago and today I had a bill for £115 for them. I would not
Recommend to anyone. Waste of time!!!

Removed before redeeming "gifts"

May 9, 2016 by Allison from United States

I have been a member of NCP for about 2 years now and just received an email saying that my membership is being canceled due to too many households in my area. The population of my county is around 9,000. Why now? Oh, because im 50 points away from redeeming a $25 gift card. Thats why. They shut your account down and you have to spend your points on useless crap. Ive done all the work, scanned with the scanner and now with my phone, entered "competitions" and answered surveys. If i could give this company a 0 i would. Call me bitter, but its unfair to cancel my membershio when ive done everything they asked me to do and so close to redeeming something of use. BAD