Focus groups are a useful tool for companies that want to perform extensive market research on their products and services.
They take longer to complete than regular paid surveys, but they also take fewer people’s opinions into account, making the pay much higher. Many people find them more enjoyable than filling out survey after survey, as at the very least, they offer some variety.
In this guide we’ll review the following:
- What is a focus group?
- How to be selected for a paid focus group
- The best paid focus groups online
- What about Apex Focus Group?
- General tips for online focus groups
Online focus groups are available through many paid survey websites. However, they are harder to come by, and only a small percentage of their user base are needed to take part. You’ll need to have the right demographics and a bit of luck to be chosen for a study.
What is a focus group?
A traditional focus group can be defined as a selection of consumers chosen to take part in a group discussion, led by a moderator. These can take part both offline or online and participants can earn extra cash or rewards such as Visa gift cards.
Market research companies often use focus groups to gather consumer opinions on new or existing products and service in real-time. Here are some real life examples of how focus groups impacted real companies.
Opinions gathered from focus group interviews tend to be more detailed and precise compared to what retailers can gather from consumer surveys. The moderator is able to press consumers to expand on their answers, or ask further questions based on their responses. Participants may also be recorded and/or observed from a one-way mirror, allowing researchers to really read into what participants may be thinking during a round-table discussion.
Online focus groups are becoming less expensive, quicker and easier for market research companies to organize. In 2021, where technology allows for a seamless online experience, you’re more likely to be selected for a focus group today than even a few years ago.
How to be selected for a paid focus group
The easiest way to be selected to take part in a focus group is to register to a paid survey website, rather than searching for focus groups near you.
Many of these survey websites offer their users the opportunity to apply to take part in focus groups, as well as for filling out paid surveys.
These opportunities are scarcer than surveys, because focus groups are more complicated and expensive for companies to organize, and fewer people are required to take part. However, if you are chosen to take part in a research study, you’ll be compensated well for your time (you can earn anywhere from $10-$250) and the experience will be engaging and interesting.
As with paid surveys, the market research company will check that you meet its client’s demographic requirements before confirming your place in the study. In many cases, you’ll also need to be available to take part in the focus group at a specific time or date. After confirming these, you’ll have confirmed your seat and will be scheduled to take part.
The best paid focus groups online
The following is a list of 5 websites that regularly offer paid focus groups, pay their participants well and give their members a half-decent chance at being selected to take part. Overall, these are the websites we rate highest for offering focus group opportunities:
Survey Junkie focuses on consumer opinions about various brands and products you may interact with daily.
This website focuses on online surveys, but it will occasionally offer its members focus groups too.
You’ll earn up to $50 worth of points for taking part in product tests (plus you get to keep the product), $100 for a telephone survey or $150 for an in-person focus group study.
These points can be exchanged for a variety of retail gift cards, PayPal payments (which are issued immediately), or direct bank transfers. Residents of the USA, CA and AUS can apply to take part.
TGM Panel is one of the more diverse websites paying consumers for their opinions. As with most of these websites, you’re most likely to get paid by answering surveys, of which they have a wide selection.
However, you’ll also be given the opportunity to get involved with focus groups or mystery shopping tasks as they become available.
You’ll be rewarded with PayPal payments (issued within 72 hours of request), Amazon vouchers or retail gift cards for your participation. TGM Panel operates internationally and is available in 80+ countries.
Ipsos is one of the most well-known and reputable market research companies. It has been paying consumers for their opinions since 1975.
It sends out automated emails to its members whenever a new project is available, including for online surveys, paid focus groups, mobile surveys, and more.
Ipsos i-Say rewards its members very well for their time, compared to its competitors. Points earned can be converted into retail vouchers, PayPal payments or prepaid debit cards.
LEO Surveys is a Canadian website run by a very reputable company, which offers its members the opportunity to complete around 500 surveys per year. These could be short surveys paying $1, or longer surveys that offer a payment range topping $35.
They also offer in-person and online focus groups if you live in Canada or in the United States. In-person focus groups are typically held in major city centers.
When ready, you can convert your points into PayPal payments, gift cards to Amazon, Uber, Walmart, etc), air miles or charity donations – your choice.
Clear Voice Surveys
Clear Voice Surveys focuses on fun and engaging surveys, but there are focus group opportunities available too.
They even have a telephone helpline for anyone who gets stuck or has questions and is open during working hours on weekdays (8AM-5PM MST).
All international members are welcome (though USA residents will find they have the most success with the site), and you can sign up and become a respondent provided you’re at least 13 years old.
What about Apex Focus Group?
A lot of people wonder whether or not it’s worth joining Apex Focus Group in order to increase one’s chances of being selected for a study. In the last couple of years, this website has increased in popularity and some users wonder whether it’s worth becoming a member of.
Apex Focus Group Reviews
There are not many reviews for Apex Focus Group posted online. The reviews that are posted are generally negative, though again, the sample size is relatively small. It seems that although the site itself has gained some steam in the last year, their users seem a bit shy on reviewing the site online.
Is Apex Focus Group Legit?
On the Apex homepage, it lists 824 ‘Active Participant’. We’re not sure what this means. Does the site have 824 members in total? If so, this is very low for a website entirely dedicated to providing focus group opportunities.
On their studies page, a few dozen focus group studies are listed. We found that clicking the ‘Sign up’ button on the vast majority of these resulted in being brought to a broken website, or a page with a message that said ‘survey is now closed’. And if they’re getting paid to recruit users for these studies via these buttons, a proper disclosure for this is missing.
Conclusion: We’d stay away from this one. It’s not clear whether Apex Focus Group is a scam or is legitimate. The lack of user reviews combined with strange inconsistencies on their website definitely raises some eyebrows. If you’re looking for legitimate focus group opportunities, we suggest skipping Apex and instead, becoming a member of any of the sites listed above.
Finding focus group jobs
If you’re looking for a focus group job, remember that participating is more akin to a side-hustle than full-time employment. Being selected as a respondent for a focus group is a combination of being part of the right demographic, as well as luck; if you apply too late or are just outside of the types of people researchers are looking to interview, you might not be selected for an upcoming focus group.
As such, focus group jobs are somewhat of a misnomer; nobody is employed full time participating in these, though they can still be a great way to make extra money if and when you are selected.
General tips for online focus groups
- Sign up to several survey websites so that you’ll have the biggest chance to apply for a focus group study. The more sites you register to add your name to their database, the more opportunities you’ll have.
- If you get notified of a new research study, apply quickly, because online focus groups tend to reach full capacity within hours. To increase your application speed, consider downloading the mobile app of your chosen paid survey app and turning on push notifications, so you’ll be instantly alerted when a new focus group becomes available.
- Fill out your profile (i.e. short surveys about yourself) located in your survey site account to increase your chances of being matched with a new study, as soon as one comes out.
- Don’t be disheartened if you’re not chosen for a focus group immediately. Persistence is key.
- Read our guide to learn exactly how focus groups work and to find out what you can expect what you do get chosen for one.