Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


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Minimum of 30,000 points ($10) required to request a reward.

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SITES LIKE Toluna Influencers

Branded Surveys, TGM Panel, Opinion Outpost

Toluna Influencers is a paid surveys site that offers users the opportunity to answer online surveys in exchange for rewards including cash and gift cards. It has grown to become one of the most established and popular online survey websites around.

People from all over the world are invited to join their community to voice their opinions for cash.

How Toluna Influencers Works

toluna influencers website

Create an account for 500 free points

With Toluna Influencers, creating an account takes only minutes. To create an account, answer a nine-question survey about yourself; your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). Confirm your account by clicking the e-mail link and receive an instant 500 point credit to your account.

Take interesting surveys to earn rewards

Toluna offers their members surveys every day that are on a wide array of subjects including large consumer brands, your habits, and the environment you live in. Your opinions will directly impact companies and how they market, distribute or advertise new products and services to consumers like you.

Fill out the profilers for more points

When you first log into your account, you will be asked to complete the profile surveys (though this is optional). These short surveys are designed to help better match you to surveys so that you're primarily sent surveys you will qualify for. For every completed profile survey you complete, you will be awarded 100 points. You can update your profile surveys every 6 months to earn more points.

Payment and Rewards

toluna influencers rewards

How to Redeem Points

Upon joining and completing surveys and participating in games and other point-awarding activities, you will be credited with points. Once you have earned a minimum of 30,000 points ($10.00 worth), you can redeem your points for a selection of prizes.

Rewards Options

Toluna Influencers offers an extensive rewards catalog. When you're ready to request a cash out from your Toluna Influencers account, click the Rewards button and choose from a wide variety of options:

  • PayPal payments - with 65,000 points in your account, you can request a $20.00 PayPal cash payment.
  • e-Gift cards - choose from a wide variety of digital gift cards, including Amazon, Boston Pizza, Apple, Starbucks, and many more. Gift cards can be redeemed with as few as 30,000 points ($10.00).
  • bitcoin - receive $30 USD in Bitcoin in exchange for 114,000 points, awarded via mybitcards.

Note that rewards options will vary based on your country of residence.

Toluna Points Value: 3,000 Points = $1.00 (though this varies slightly per reward chosen). Therefore, 30 points = $0.01.

Rewards Processing Times

Upon requesting a reward, it can take up to 3 weeks for it to be delivered. All rewards are digital in nature (PayPal or bitcoin cash and e-gift cards), so ensure you monitor your inbox closely after requesting a reward to ensure you don't miss it!

Visit Toluna's website 

Survey Taking Experience

toluna influencers surveys

Start taking surveys

The Surveys tab in your account will display a list of online surveys ready for you to fill out. You can choose to view surveys by Priority Surveys (which are recommended for you), Quick Surveys (short surveys), or by Premium Surveys (surveys that award more points than usual).

Every survey will display the estimated length of time it will take to complete, the topic of the survey, as well as how many points you will receive for completing it. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Points Earned Per Survey

The number of points you will earn per survey completion will vary and is based on things like the length and complexity of the survey. However, successful online survey completions typically award anywhere from 15 - 50,000 points each, and special surveys could offer even more.

Points Expiry

When points are credited to your account, they remain valid for 16 months. If after this period your points have not been used, they will automatically expire and be deleted from your account. Your points will not expire all at once; instead, points will expire 16 months after you originally earned them, so be sure to regularly redeem your points for rewards.

Visit the Toluna Influencer's website 

Community Features

toluna influencers app

Download the Toluna Influencers App

Access your profile from anywhere and stay up to date on the hottest research opportunities with the Toluna Influencers app. With over 5 million downloads, the app offers features like snapping photos while on the go, accessing your account information and redeeming rewards straight from your phone. Download it for free from Google Play or the App Store.

Additional ways to earn points

Besides participating in online surveys and referring friends, you can earn points by participating in the following activities:

  • Quick Votes - participate in the quick daily poll to earn an easy 15 points and see how fellow community members have voted! Also called My Sponsored Polls.
  • Games - play fun games such as answering trivia questions to earn bonus points.
toluna influencers daily wheel
  • Spin the Daily Wheel - every day, you can spin the daily wheel to win up to 1000 free points. There are 8 different spots on the wheel which you can land on: Better luck next time, 40 points, 80 points, 100 points, 200 points, 300 points, 500 points, and 1000 points. This is a great way to easily earn free points.

Refer-a-friend program

Under the 'Refer-a-Friend' tab located in the Account section of your dashboard, you will find your unique referral link which you can share with friends and extended family to invite them to the Toluna community. Receive 500 points credited to your account for every friend you refer, up to a maximum of 10 referrals per month.

Is Toluna Influencers Legit or Scam?

toluna influencers legit or scam

Is Toluna Influencers legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has over 21 million users in 50 countries that have taken their surveys for over 20 years. Toluna Influencers is owned and operated by market research powerhouse, Toluna Group, and works with some of the biggest brands worldwide. Although your experience with the site may differ from that of other survey takers, Toluna Influencers is not a scam website. It is well-known for being a survey site that places a strong emphasis on community, making it a popular choice.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members, plus an additional bonus of 100 points per profile survey. » Click here to claim your bonus!

Toluna Influencers Reviews (564)

5 Star Reviews (103) 18.3
4 Star Reviews (69) 12.2
3 Star Reviews (44) 7.8
2 Star Reviews (64) 11.3
1 Star Reviews (283) 50.2

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Disappointed but will move on..

February 19, 2023 by Moe from United States

I have been a member for 9 yrs. For 6 days, I haven't been able to access any surveys. I contacted Toluna and was asked to do the usual check VPN, clear cache, etc. Ever since Toluna have revamped their website, nothing has been the same. Surveys don't work, or random glitches-in which I experienced before this issue.

Toluna Influencers reply logo

Toluna Influencers responded to this review on February 21, 2023

Thank you for sharing your thoughts, Moe. I am sorry to hear that you are not satisfied with your time on Toluna.

We know that this is a big change and appreciate your concern. However, we are constantly working to ensure a better user experience for our members - we, therefore, welcome any feedback on how we can improve upon this point on the new website. I

Whenever you wish to report an issue or simply check your participation status in a survey, please don't hesitate to reach out, provide as many relevant details as possible (for example a screenshot and the survey number) and we will gladly assist you.

All the best,
It is always worthwhile having an account here

February 8, 2023 by Sean from United Kingdom

Sometimes you get really barren spells where every survey boots you. And the pay out is so large that it can feel like an uphill task getting there, a Sisyphean labour. But overall you are going to want an account here if you do surveys; I use it as a secondary place. And the one problem I had with them (technical) was dealt with well and courteously.

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Toluna Influencers responded to this review on February 13, 2023

Thank you so much for sharing your feedback with us, Sean! We're truly happy to hear that you enjoy being a Toluna Influencer and that you're satisfied with our services.

Please don't hesitate to get in touch with us at whenever you have questions or concerns - our support team will ensure your experience on Toluna is seamless every time! Thanks again for your valuable feedback, see you soon on Toluna!

Best regards,
Katy Toluna Team
Do not do what they say

January 31, 2023 by Maryann from United Kingdom

I was never informed that my points would be taken from me if I accumulated it. I was about to cash in when I logged in and discovered I had no points. To say I was disappointed is an understatement.

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Toluna Influencers responded to this review on February 2, 2023

Thank you for sharing your feedback with us, Maryann!

Toluna points expire 16 months (a year and 4 months) after they are awarded if they are not converted.

Nonetheless, if your account's balance changed to 0 points all of a sudden, it may have been due to a temporary glitch in the system that caused your points to not appear for a short period of time.

Could you please submit a ticket at using 'Survey Police review - follow-up' as subject, so that I may identify your account and personally assist you on this matter?

Hoping to hear from you soon,
Account suspended for no reason (or the wrong ones)

January 30, 2023 by Seb from Italy

I subscribed to the platform and used it for, like, a week. I put all my data and answered to any survey in the most honest and constructive way possible, i raised almost 9.000 points (just before unlocking the first prizes, how curious...) and then, one day, the app logged me out and I cannot log in anymore. Looks like my credentials are incorrect (false); so now I probably lost my points. I didn't use any VPN and I didn't violate any term of the platform, so now I'm simply disgusted. Maybe it's just an incident, but I can assure I won't use this platform anymore because I feel betrayed and also a little bit frauded. No, I don't care if Toluna answers to this review with the hope to find a solution, I won't return. Bye.

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Toluna Influencers responded to this review on February 2, 2023

I am deeply sorry to hear about your disheartening experience, Seb!

The only reason behind the accounts' suspension is breaching of the site's terms of use and membership to which all panelists agree to upon registration on the Toluna panel.
Our Italian support team would be delighted to follow up on your case and provide some additional details, if you could send us an email at [email protected] with the subject 'SurveyPolice review - Follow up'.

We hope to hear from you soon!
Toluna team
worked with this a few weeks, WOW!

January 28, 2023 by Mitchell from United States

Toluna is a good company for a few reasons. 1st they have lots of surveys and 2 they always have something to do to earn a little. you may not get anything for failing a survey but they make up for it in that in the Sponsored Content content under surveys at the top of the website. I will tell you their site is a little slow. I've had surveys I've been taken to just sit there for a little while before loading the next page. I didn't sit there I just closed the tab.

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Toluna Influencers responded to this review on February 2, 2023

Thank you for sharing your opinion, Mitchell! We aim for a seamless survey experience for all our influencers, but unfortunately, errors may happen on any digital platform and we can’t control the surveys hosted on our clients’ platforms either. A major factor in technical issues is that survey respondents are using a wide variety of operating systems or Internet connections, etc., and not all of these are necessarily compatible with the technology of a particular survey. And, of course, sometimes, human error is a factor.
For this reason, we always encourage our influencers to report in detail any technical issues they might encounter and we will do our best to resolve it and make things right! When contacting our customer service, please make sure to send as many details as possible about the issue you’re experiencing (i.e. the survey ID, screen recordings or full screenshots of the difficulties encountered, etc.)

If you'd like to suggest a feature or an improvement to the site, please write in to us at We'll do our best to incorporate the same and earn a five star rating from you.

All the best,