Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


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Minimum of 30,000 points ($10) required to request a reward.

Toluna Influencers is a paid surveys site that offers users the opportunity to answer online surveys in exchange for rewards including cash and gift cards. It has grown to become one of the most established and popular online survey websites around.

People from all over the world are invited to join their community to voice their opinions for cash.

How Toluna Influencers Works

toluna influencers website

Create an account for 500 free points

With Toluna Influencers creating an account takes only minutes. To create an account, answer a nine-question survey about yourself; your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). Confirm your account by clicking the e-mail link and receive an instant 500 point credit to your account.

Take interesting surveys to earn rewards

Toluna offers surveys every day to their members that are on a wide array of subjects including large consumer brands, your habits, and the environment you live in. Your opinions will directly impact companies and how they market, distribute or advertise new products and services to consumers like you.

Fill out the profilers for more points

When you first log into your account, you will be asked to complete the profile surveys (though this is optional). These short surveys are designed to help better match you to surveys so that you're primarily sent surveys you will qualify for. For every completed profile survey you complete, you will be awarded 100 points. You can update your profile surveys every 6 months to earn more points.

Payment and Rewards

toluna influencers rewards

How to Redeem Points

Upon joining and completing surveys and participating in games and other point-awarding activities, you will be credited with points. Once you have earned a minimum of 30,000 points ($10.00 worth), you can redeem your points for a selection of prizes.

Rewards Options

Toluna Influencers offers an extensive rewards catalog. When you're ready to request a cash out from your Toluna Influencers account, click the Rewards button and choose from a wide variety of options:

  • PayPal payments - with 65,000 points in your account, you can request a $20.00 PayPal cash payment.
  • e-Gift cards - choose from a wide variety of digital gift cards, including Amazon, Boston Pizza, Apple, Starbucks, and many more. Gift cards can be redeemed with as few as 30,000 points ($10.00).
  • bitcoin - receive $30 USD in Bitcoin in exchange for 114,000 points, awarded via mybitcards.

Note that rewards options will vary based on your country of residence.

Toluna Points Conversion: 3,000 Points = $1.00 (though this varies slightly per reward chosen). Therefore, 30 points = $0.01.

Rewards Processing Times

Upon requesting a reward, it can take up to 3 weeks for it to be delivered. All rewards are digital in nature (PayPal or bitcoin cash and e-gift cards), so ensure you monitor your inbox closely after requesting a reward to ensure you don't miss it!

Visit Toluna's website 

Survey Taking Experience

toluna influencers surveys

Start taking surveys

The Surveys tab in your account will display a list of online surveys ready for you to fill out. You can choose to view surveys by Priority Surveys (which are recommended for you), Quick Surveys (short surveys), or by Premium Surveys (surveys that award more points than usual).

Every survey will display the estimated length of time it will take to complete, the topic of the survey, as well as how many points you will receive for completing it. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Points Earned Per Survey

The number of points you will earn per survey completion will vary and is based on things like the length and complexity of the survey. However, successful online survey completions typically award anywhere from 15 - 50,000 points each, and special surveys could offer even more.

Points Expiry

When points are credited to your account, they remain valid for 16 months. If after this period your points have not been used, they will automatically expire and be deleted from your account. Your points will not expire all at once; instead, points will expire 16 months after you originally earned them, so be sure to regularly redeem your points for rewards.

Visit the Toluna Influencer's website 

Community Features

toluna influencers app

Download the Toluna Influencers App

Access your profile from anywhere and stay up to date on the hottest research opportunities with the Toluan Inluencers app. With over 5 million downloads, the app offers features like snapping photos while on the go, accessing your account information and redeeming rewards straight from your phone. Download it from Google Play or the App Store.

Additional ways to earn points

Besides participating in online surveys and referring friends, you can earn points by participating in the following activities:

  • Quick Votes - participate in the quick daily poll to earn an easy 15 points and see how fellow community members have voted! Also called My Sponsored Polls.
  • Games - play fun games such as answering trivia questions to earn bonus points.
toluna influencers daily wheel
  • Spin the Daily Wheel - every day, you can spin the daily wheel to win up to 1000 free points. There are 8 different spots on the wheel which you can land on: Better luck next time, 40 points, 80 points, 100 points, 200 points, 300 points, 500 points, and 1000 points. This is a great way to easily earn points in your account.

Refer-a-friend program

Under the 'Refer-a-Friend' tab located in the Account section of your dashboard, you will find your unique referral link which you can share with friends and extended family to invite them to the Toluna community. Receive 500 points credited to your account for every friend you refer, up to a maximum of 10 referrals per month.

Is Toluna Influencers Legit or Scam?

toluna influencers legit or scam

Is Toluna legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has over 21 million users in 50 countries that have taken their surveys for over 20 years. Toluna Influencers is owned and operated by market research powerhouse, Toluna Group, and works with some of the biggest brands worldwide. Although your experience with the site may differ from that of other survey takers, Toluna Influencers is not a scam website. It is well-known for being a survey site that places a strong emphasis on community, making it a popular choice.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members, plus an additional bonus of 100 points per profile survey. » Click here to claim your bonus!

Toluna Influencers Reviews (558)

5 Star Reviews (101) 18.1
4 Star Reviews (69) 12.4
3 Star Reviews (46) 8.2
2 Star Reviews (64) 11.5
1 Star Reviews (278) 49.8

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expire points

August 6, 2022 by Carolyn from Canada

Takes a very very long time to get points for rewards you can't save for a big reward because if you don't use them they expire and take your EARNED points from you. They give you only a yr to cash them in. I'm with other survey sites and not any other ones im with take your earned points or expire. Once i get enough points to cash out because i will be leaving toluna.

terrible company

August 4, 2022 by Barbara from United Kingdom

Today is my 68th Birthday, what a gift from Toluna. I have been with the site for approximately 20 years. Last week I tried to claim my latest voucher, the request was inexplicably returned. I tried to order it again, the next thing I knew I couldn't get onto the site. I have had all sorts of problems with them for the whole time I have been with them so didn't think anything of it. When this continued I emailed them to advise them of the problem. Yesterday I got an email advising me my account has been permanently suspended inferring dishonesty and telling me I had broken their rules. No notice of exclusion and will not tell me which rules I have supposedly broken. Unable to get any further with them. I have seen on other sites they have treated other ex members similarly with no explanation whatsoever and fail to pay out on earned vouchers. I would give this company a very wide berth. I also have to point out that a few short weeks ago I queried something on the site and the email I got back told me the problem ( low quality answers on the site ) was not a problem with me and that I am a very valued member, funny they can go from that to dishonest in such a short time, I still have this email and can prove what was said. I have to add, they did the same thing to my husband last year, they did not respond to any of his emails until i got involved from my account where they insisted they had not received any of the eight emails he had sent. They gave the exact same excuse for suspending his account as they have given me. With my intervention they did reinstate his account, he received the voucher he was trying to get when the suspended him and has not used the site since. On reflection I should have closed my account at the same time.

Toluna Influencers reply logo

Toluna Influencers responded to this review on August 5, 2022

Dear Barbara,

I sincerely regret hearing about this upsetting experience, nevertheless, I would like to thank you for taking the time to share it with us and the community.

Our members' satisfaction is of utmost importance, however, so is the integrity of our panel. To this end, we employ numerous automated checks to make sure that we are continuously achieving this high standard of quality. Unfortunately, it seems that your account was caught in one of these recent checks, however, our support team has manually reviewed your account and already reinstated it.

I realize this was an unpleasant experience but at the same time I hope you understand these checks are necessary to secure the quality standards of our panel and only send quality data to our clients.

Rest assured that I will get back to you with additional details via email.

Keep in touch,
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July 26, 2022 by kee from Australia

Banned from toluna for no reason at all. Would like my account reactivated.

Toluna Influencers reply logo

Toluna Influencers responded to this review on July 26, 2022

Thank you for sharing your concern, Kee, I am truly sorry to hear about your disheartening experience. Sounds like your panelist rights for this account have been suspended due to the violation of our Terms and Conditions. Nonetheless, I've already identified your support case and I will get back to you shorty.

Thank you for your understanding,

July 12, 2022 by joann from United States

This company is a valued one that pays by different gift cards for different companies like Walmart, Walgreens, Paypal, Target, and sticks to its word, the questions are never boring. I have been a member now for along time and have never had any problems with this company.

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Toluna Influencers responded to this review on July 13, 2022

Thank you for your lovely review, Joann! We are delighted to hear you enjoy being part of our Influencers Community!

Don't hesitate to get in touch with our support team at if you have any questions, concerns or simply wish to share your feedback - we certainly want to keep your Toluna experience at a 5 star level.

Thank you again for your nice words and see you soon on,
Toluna Still Up To It's OldTricks

June 30, 2022 by Gemma from United Kingdom

Toluna is still allowing it's repondents to fully complete a survey; all too often involving a lot of work with much typing and going on forever, then on being returned to the Toluna Home Page, informed that the survey had either filled up, or that they were 'Looking for a slightly different profile'! Or, sometimes, not being returned to the Toluna Site at all but just left high and dry and having to physically go back to the site, to find on checking their points account, they have not received the points for the survey! When contacting Toluna Support, they are told rather loftily that other people were completing surveys at the same time as them and it is just that the survey quota gets filled up 'Just as other respondents are finishing the same survey'. Or some such! This can't be right surely? I am a member of several survey companies and none of them behave like this. Most of the time, the preliminary questions are got out of the way at the beginning of the survey and if necessary one is screened out then. NOT right at the end, or even halfway through; which is bad enough. This is showing a complete lack of consideration for their respondents!

Toluna Influencers reply logo

Toluna Influencers responded to this review on July 4, 2022

Hello Gemma,

Thank you for updating your review.

I am truly sorry to hear about your negative experience with our surveys. Sounds like your demographic was reached while you were filling out the surveys. This is due to the fact that our clients normally require a limited number of responses from participants belonging to one or more profile groups. Therefore, it may happen that the quota for your specific group is reached at the time you fill in the survey. The survey is still available because there are still some profiles where the quota has not been reached.

Nevertheless, as I kindly asked before, could you please submit a ticket at using 'Survey Police review - follow-up' as subject so that I may identify your account and personally assist you on this matter?

Hoping to hear from you soon,