Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


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Minimum of 30,000 ($10) worth of points required in account in order to request rewards.

Having launched in 2000, Toluna Influencers has grown to become one of the most established and popular online survey websites around.

Toluna Influencers is owned and operated by market research powerhouse, Toluna Group and has millions of survey members around the world who participate in a variety of market research opportunities and influence some of the biggest brands worldwide.

It’s well-known for being a survey site that places a strong emphasis on community, making it a popular choice.

How Toluna Influencers Works

toluna influencers website

Create a free account

With Toluna Influencers account takes only minutes. To create an account, you’ll answer a nine-question survey about yourself; Your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). From there, you’re ready to start earning points.

Start taking surveys

The main dashboard of the website will show you a list of surveys for you to fill out. You can choose by survey length or your desired topic. Underneath each survey, you’ll see an estimated length and how many points you’ll earn for completing each survey. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Convert your points into rewards

Once you’ve earned enough points, you’ll be able to convert these into a wide range of rewards. Choose from options including cash paid by PayPal, gift cards, e-vouchers and more.

Payment and Rewards

New Member Bonus

New members to the Toluna Influencers community will automatically have 500 points deposited into their accounts. If you invite new members and they join Toluna, you’ll also be awarded 500 points per recruit.

In addition to the 500 point bonus for new members, new members will also receive an additional 1,000 points after completing their first survey. This means if you're new to Toluna, cashing out your first reward has never been easier.

Rewards for Surveys

Toluna Influencers offers an extensive rewards catalog.

  • Gift certificates and PayPal payments - Toluna Influencers offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Walmart, iTunes, Tango, Best Buy, Target, and even Bitcoin! Gift certificate values start at 30,000 points, or $10. PayPal payments start at 95,000 points ($30). These amounts are stated for Toluna USA, and may vary slightly by region.
  • Sweepstakes - Toluna Influencers offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. The Toluna Millionaire Sweepstakes offers a daily draw for 1,000,000 to active Toluna Influencers members. You can earn entry by participating in surveys or by purchasing entry via the reward center for 500 points. Note that sweepstakes draws are not available in all regions.
Visit Toluna's website 

Survey Taking Experience

Additional Ways to Earn Points

Besides participating in online surveys, members of Toluna Influencers can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral). You can refer friends by sharing a unique URL for them to sign up with.

Number of Points Per Survey

The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 50,000 points each, and special surveys could offer even more!

Rewards Process

Toluna Influencers states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members receive virtual gift cards and PayPal payments within a couple weeks of request. All rewards are redeemed through Toluna Influencers' “Rewards Center” from the community menu on your profile. As stated above, rewards include gift cards to Best Buy, Groupon,, Redbox, PayPal, The Cheesecake Factory and more. When points are awarded, they are valid for 12 months.

Visit the Toluna Influencer's website 

Community Features

Getting Involved with Toluna Influencers

There are a variety of options to browse if you would like to become a part of the Toluna Influencers community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna Influencers App

toluna influencers app

Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna Influencers app offers features like snapping photos while on the go, accessing your account information and redeeming rewards straight from your phone. Download it from Google Play or the App Store.

Is Toluna Legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has had millions of survey takers around the world take their surveys for over 10 years. Although your experience with the site may differ from other survey takers', Toluna Influencers is not a scam website.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members, plus an additional bonus of 1000 points after completing your first survey.
» Click here to claim your bonus!

Toluna Influencers Reviews (534)

5 Star Reviews (97) 18.2
4 Star Reviews (70) 13.1
3 Star Reviews (39) 7.3
2 Star Reviews (61) 11.4
1 Star Reviews (267) 50.0

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What Is Going On With Toluna North America?

January 20, 2022 by Carolyn from Canada

Since November 2021 there have been no CCM points, no points for specific content topics created by Toluna, surveys that most members are not able to complete and ABSOLUTELY NO RESPONSE from the Community Manager, Toluna North America or Toluna Corporate. Members are getting upset that we continue to create content and attempt to take surveys for Toluna's clients but we are not given the courtesy of an explanation as to why we are not getting the points we have earned. Ignoring the people who keep them in business is really poor customer service. The participation rate has declined significantly on the Canadian site and the US site as well. If the company is experiencing financial or operational issues, we should be advised. Some of us feel that one day we will be unable to log in and our points will disappear.


January 16, 2022 by Tre from United States

I really enjoy Toluna and everything it has to offer. The surveys are plentiful and inform you early in the survey if you're qualified or not. I enjoy the activities such as games, polls and discussions. They offer great incentives such as doubling points during the holiday season with fun contests.

Toluna Influencers reply logo

Toluna Influencers responded to this review on January 17, 2022

Thank you so much for the beautiful words, Tre, we are super excited to hear you enjoy being part of our influencers community! If there is anything we can do for you, just let us know at - we'd be more than happy to help.

See you soon on Toluna,

December 31, 2021 by Roberta from United States

This site takes a lot of credit to get something worthwhile. It can take a long time to do that. They send surveys often but the disqualification rate seems high.

Update: Since they disabled the Toluna Extension for earning points it is even harder to rack up points to redeem.

Update: Quit the panel. Hard to qualify for any surveys.

Toluna Influencers reply logo

Toluna Influencers responded to this review on January 3, 2022

Hello Roberta,

Thank you for taking the time to update your review. I am sorry to see your satisfaction has decreased even further and I would highly appreciate the opportunity to take a closer look at any and all of your concerns. If you could kindly submit a ticket at with 'Survey Police review - Follow up' as subject, I'll do my best to help you benefit from the best possible experience based on your expectations and needs.

Hoping to hear from you,
Patience is a virtue…and does pay off.

November 25, 2021 by Thom from United States

Have been a panelist and Toluna community member for years. Lots of fun, have taken some very interesting surveys, and have tried some super cool product concepts at home. If you are a casual survey taker, yes, it is going to take awhile, but Toluna makes it enjoyable with their interactive community, and even change it up sometimes! Love that surveys are worth double the points from time to time, especially this time of year. And if you have trouble, then follow Toluna’s advice. Complete your profile surveys every year, check your account every month so your points don’t expire, clear out your cache/cookies, and take your time and answer these surveys honestly. I’ve done all those things, per their recommendations, and my experience with Toluna has gotten much smoother and rewarding (no pun intended). With patience, your work will pay off! I see lots of reviews that say Toluna is a scam, and does not pay out. Please know that I have never had a problem with that. There have been a few times over the years, that I’ve reached out to customer service regarding reward redemption, and they been great through their Incentive Team, helping me to figure it out. Even with the occasional glitch in the system, my points have always been returned in full, without issue. And it’s also true that if a survey crashes after you’ve been advised having completed it, and you get the “It’s Not You, It’s Us” page, your account will be credited eventually. Trust me. I’ve seen proof of that many times in my own account. Keep up the good work Toluna! Have really enjoyed being an Influencer, and look forward to continuing to do so.

Toluna Influencers reply logo

Toluna Influencers responded to this review on November 26, 2021

Hello Thom,

Thank you so much for the amazing review, our entire team will be delighted to read it! Your wonderful words reaffirm the hard work we put in every day to offer the best experience to our influencers.

We look forward to having you as a member for years to come. Keep influencing your world!

Warm wishes,
Waste of time

November 23, 2021 by Stacey from United States

Deactivated my account - would not give my any info regarding why. Was a member for years. Never had an issue until I downloaded their app. Wasted a ton of time in not getting payment owed. Toluna needs to be shut down.

Toluna Influencers reply logo

Toluna Influencers responded to this review on November 25, 2021

Hello Stacey,

I understand that having your account closed is an unpleasant situation and I sincerely regret the inconvenience caused. The sole reason behind accounts' suspension is noncompliance / breaching of the terms and conditions agreed to upon registering on the Toluna panel.
If you wish to discuss your personal experience further, I kindly invite you to submit a ticket at using 'survey police review - follow up' as subject and I will personally assist you.

Hoping to hear from you,