Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


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Minimum of 30,000 ($10) worth of points required in account in order to request rewards.

Having launched in 2000, Toluna Influencers has grown to become one of the most established, reliable and popular online survey websites around.

Toluna Influencers is owned and operated by market research powerhouse, Toluna Group and has millions of survey members around the world who participate in a variety of market research opportunities and influence the future of the biggest brands worldwide!

It’s well-known for being a survey website that places a strong emphasis on community, making it a popular choice.

How Toluna Influencers Works

toluna influencers website

Create a free account

With Toluna Influencers account takes only minutes. To create an account, you’ll answer a nine-question survey about yourself; Your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). From there, you’re ready to start earning points.

Start taking surveys

The main dashboard of the website will show you a list of surveys for you to fill out. You can choose by survey length or your desired topic. Underneath each survey, you’ll see an estimated length and how many points you’ll earn for completing each survey. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Convert your points into rewards

Once you’ve earned enough points, you’ll be able to convert these into a wide range of rewards. Choose from options including cash paid by PayPal, gift cards, e-vouchers and more.

Payment and Rewards

New Member Bonus

New members to the Toluna Influencers community will automatically have 500 points deposited into their accounts. If you invite new members and they join Toluna, you’ll also be awarded 500 points per person!

Rewards for Surveys

Toluna Influencers offers an extensive rewards catalog.

  • Gift certificates and PayPal payments - Toluna Influencers offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Walmart, iTunes, Tango, Best Buy, Target, and even Bitcoin! Gift certificate values start at 30,000 points, or $10. PayPal payments start at 95,000 points ($30). These amounts are stated for Toluna USA, and may vary slightly by region.
  • Sweepstakes - Toluna Influencers offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. The Toluna Millionaire Sweepstakes offers a daily draw for 1,000,000 to active Toluna Influencers members. You can earn entry by participating in surveys or by purchasing entry via the reward center for 500 points. Note that sweepstakes draws are not available in all regions.
Visit Toluna's website 

Survey Taking Experience

Additional Ways to Earn Points

Besides participating in online surveys, members of Toluna Influencers can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral). You can refer friends by sharing a unique URL for them to sign up with.

Number of Points Per Survey

The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 50,000 points each, and special surveys could offer even more!

Rewards Process

Toluna Influencers states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members receive virtual gift cards and PayPal payments within a couple weeks of request. All rewards are redeemed through Toluna Influencers' “Rewards Center” from the community menu on your profile. As stated above, rewards include gift cards to Best Buy, Groupon,, Redbox, PayPal, The Cheesecake Factory and more. When points are awarded, they are valid for 12 months.

Visit the Toluna Influencer's website 

Community Features

Getting Involved with Toluna Influencers

There are a variety of options to browse if you would like to become a part of the Toluna Influencers community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna Influencers App

toluna influencers app

Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna Influencers app offers features like snapping photos while on the go, accessing your account information and redeeming rewards straight from your phone. Download it from Google Play or the App Store.

Is Toluna Legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has had millions of survey takers around the world take their surveys for over 10 years. Although your experience with the site may differ from another survey takers, Toluna Influencers is not a scam website.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members.
» Click here to claim your bonus!

Toluna Influencers Reviews (517)

5 Star Reviews (95) 18.4
4 Star Reviews (70) 13.5
3 Star Reviews (38) 7.4
2 Star Reviews (60) 11.6
1 Star Reviews (254) 49.1

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Website review

June 14, 2021 by Nisha from Italy

Toluna is one of the easiest ways to get into surveys, the website is easy to access and provides a good number of options to earn points. I totally recommend Toluna.

Takes too long

June 14, 2021 by Karen from United States

I quit after I was able to cash out. Takes too long to be able to cash out.


June 13, 2021 by Roberta from United States

This site takes a lot of credit to get something worthwhile. It can take a long time to do that. They send surveys often but the disqualification rate seems high.

Toluna Influencers reply logo

Toluna Influencers responded to this review on June 14, 2021

Hi Roberta,

I'm sorry to hear that your Toluna membership isn't quite at the level you expected and I would like to personally ensure you are benefiting from the best possible experience on our panel.

Each survey we offer has specific respondent needs and targets, as clients require answers from specific demographic quotas for their research studies. This is why, if your profile does not fit the characteristics required, you will be screened out during the screening process set in place at the beginning of questionnaires. To minimize your chances of being disqualified from our studies we recommend that you keep all your profile surveys completed and updated every six months.

I can assure you that there are many influencers who manage to claim at least one voucher per month. We offer a wide range of rewards so that even less active users can benefit from the time spent on our panel.
Besides survey participation, there are several other opportunities to earn bonus points on our website through participation in community activities launched by TolunaTeam, voting on sponsored polls, playing games, participating in live events, etc..

I would be very happy to personally assist you with any specific concern you might have if you submit a ticket to using 'SurveyPolice review - follow up' as the subject and share the details of your issue.

All the best,

June 8, 2021 by Pierre-Louis from Canada

It's too hard and long to get the rewards. Not worth the effort. Their website and app have annoying bugs.

Toluna Influencers reply logo

Toluna Influencers responded to this review on June 9, 2021

Hello Pierre-Louis,

Reading about your experience is very disheartening and we sincerely regret your Toluna membership is not at the level you would have expected.

We are aware that errors may happen from time to time as on any digital platform, and, for this reason, our country specific helpdesk specialists remain available at any time you may have questions, concerns or feedback you'd like to share.
All helpdesk communication is carried from our dedicated platform, so we encourage our members to only use the Contact Us form available on our site ( or the contact feature in the Toluna Influencers mobile app whenever they have questions about the Toluna Influencers panel and their membership.

If you wish to discuss your specific experience further please do not hesitate to contact us and we will do everything in our power to make things right!

All the best,
Toluna influencer review

June 3, 2021 by Lee from United Kingdom

Good survey site adequate amount of points for time of completed surveys

Toluna Influencers reply logo

Toluna Influencers responded to this review on June 4, 2021

Hi Lee,

Thank you so much for the beautiful words, we really appreciate the support!

If there is anything we can do for you, just let us know at - we'd be more than happy to help!

See you soon on Toluna,