Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


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Minimum of 30,000 ($10) worth of points required in account in order to request rewards.

Having launched in 2000, Toluna Influencers has grown to become one of the most established, reliable and popular online survey websites around.

Toluna Influencers is owned and operated by market research powerhouse, Toluna Group and has millions of survey members around the world who participate in a variety of market research opportunities and influence the future of the biggest brands worldwide!

It’s well-known for being a survey website that places a strong emphasis on community, making it a popular choice.

How Toluna Influencers Works

Create a free account

With Toluna Influencers account takes only minutes. To create an account, you’ll answer a nine-question survey about yourself; Your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). From there, you’re ready to start earning points.

Start taking surveys

The main dashboard of the website will show you a list of surveys for you to fill out. You can choose by survey length or your desired topic. Underneath each survey, you’ll see an estimated length and how many points you’ll earn for completing each survey. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Convert your points into rewards

Once you’ve earned enough points, you’ll be able to convert these into a wide range of rewards. Choose from options including cash paid by PayPal, gift cards, e-vouchers and more.

Payment and Rewards

New Member Bonus

New members to the Toluna Influencers community will automatically have 500 points deposited into their accounts. If you invite new members and they join Toluna, you’ll also be awarded 500 points per person!

Rewards for Surveys

Toluna Influencers offers an extensive rewards catalog.

  • Gift certificates and PayPal payments - Toluna Influencers offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Walmart, iTunes, Tango, Best Buy, Target, and even Bitcoin! Gift certificate values start at 30,000 points, or $10. PayPal payments start at 95,000 points ($30). These amounts are stated for Toluna USA, and may vary slightly by region.
  • Sweepstakes - Toluna Influencers offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. The Toluna Millionaire Sweepstakes offers a daily draw for 1,000,000 to active Toluna Influencers members. You can earn entry by participating in surveys or by purchasing entry via the reward center for 500 points. Note that sweepstakes draws are not available in all regions.
Visit Toluna's website 

Survey Taking Experience

Additional Ways to Earn Points

Besides participating in online surveys, members of Toluna Influencers can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral). You can refer friends by sharing a unique URL for them to sign up with.

Number of Points Per Survey

The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 50,000 points each, and special surveys could offer even more!

Rewards Process

Toluna Influencers states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members receive virtual gift cards and PayPal payments within a couple weeks of request. All rewards are redeemed through Toluna Influencers' “Rewards Center” from the community menu on your profile. As stated above, rewards include gift cards to Best Buy, Groupon,, Redbox, PayPal, The Cheesecake Factory and more. When points are awarded, they are valid for 12 months.

Visit the Toluna Influencer's website 

Community Features

Getting Involved with Toluna Influencers

There are a variety of options to browse if you would like to become a part of the Toluna Influencers community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna Influencers App

Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna Influencers app offers features like snapping photos while on the go and easily creating quick polls. Download from Google Play or the App Store.

Is Toluna Legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has had millions of survey takers around the world take their surveys for over 10 years. Although your experience with the site may differ from another survey takers, Toluna Influencers is not a scam website.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members.
» Click here to claim your bonus!

Toluna Influencers Reviews (501)

5 Star Reviews (92) 18.4
4 Star Reviews (68) 13.6
3 Star Reviews (35) 7.0
2 Star Reviews (60) 12.0
1 Star Reviews (246) 49.1

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A least favourite survey site

April 12, 2021 by Edwin from Australia

The strike rate on offered surveys is very low and on too many occasions, the surveys are not credited on completion. Any complaints are met with poor Customer service. The reward rate is also poor. I persevered on and off over several years but several days ago, I was not able to log in. On lodging a query, I was informed that my account was cancelled for violation of their terms - no explanation. Therefore, I requested the reasons so as not to repeat the error. The rude response basically restated: CODE VIOLATION, ALL REWARDS FORFEITED (money taken). End of story. In my country this action is probably against the law. Better of right out of the site and advising others not to get involved. There are plenty of other sites which treat their members more respectfully.

Used to be a decent site

April 12, 2021 by Mike from United States

I was a Toluna user for many years and thought they were a decent site except it took forever to redeem rewards, All of sudden they suspended my account for violating something but I have no idea what. Since I have been doing the same thing on their site it made no sense, If they suspend someone they need to provide exactly why and not just quote the TOS in general. I can not recommend this service,


April 1, 2021 by Sharon from United States

This has never been even close to one of my favorite survey sites because it was close to impossible to qualify for a survey; maybe one every six weeks or more, but I decided to keep it because I was in no hurry. I wish I had read the contract better because I recently had 8,000 pts deleted because they had 'expired'!! This is how this site gets something for nothing. I was going for a $25 gift certificate and was getting close, so I unsubscribed and I would advise others to not deal with this site. Total rip-off!!

Toluna Influencers reply logo

Toluna Influencers responded to this review on April 4, 2021

Hi Sharon,

Thank you kindly for sharing your detailed feedback with us, we really appreciate the gesture and the honesty. It saddens us to hear you are dissatisfied with your experience on Toluna.

It is never in our intention to make our influencers feel like they are deceived in any way, and we'd like to sincerely apologize if some occurrences have made you feel like this would have been the case. This being said, please rest assured that our points expiration policy is in no way meant to deduct points from our users as a way to keep them from accessing rewards; its sole purpose is to engage our influencers and encourage them to be constantly active, while earning more points and enjoying the multiple reward options we offer. We have reward options at different thresholds so that even the members who just casually complete our surveys can benefit from our rewards.

We consider we are diligent in communicating this information both on the site (in the terms and conditions accepted upon registration and in our FAQs), as well as a notification in members’ accounts, and that is sufficient for members to be well informed and at the same time not feel overwhelmed with repetitive information from all channels.

We are always happy to help our influencers benefit from the best possible experience on Toluna, based on their expectations and needs. If there is anything we can do for you, please don't hesitate to let us know at

All the best,
Toluna Team
dont lose time

March 4, 2021 by Shqipe from Greece

it is very difficult to do cash out. for 2 years i don't win anything. don't lose your time with this site. you can complete 1 survey per month ....

Toluna Influencers reply logo

Toluna Influencers responded to this review on March 5, 2021

Hello and thank you very much for sharing your valuable feedback! I am very sorry to hear your experience on Toluna was not at the level we would have liked.

The number of available surveys may vary from day to day, depending on our clients' needs. Hence, there may be days with several opportunities to provide your feedback, but also days with fewer or even no available surveys. Nonetheless, you can still earn some bonus points and have some fun at the same time with our Games section at or by voting on sponsored polls. We also offer reward options at different thresholds so that both very active members as well as the ones who are casually active can request a reward.

We remain available at should you decide to give us another chance, and we'd very much appreciate the opportunity to change your experience for the better!

All the best,
Good But Slow

January 10, 2021 by Jacqueline from United States

This is a great site for surveys. But you have to earn 95,000 points for $30. And it takes almost 30 days to receive Pay Pal payments at first. Once they know you are a legitimate survey taker, they pay out within a few days, weekends don't count.
Although I may have found this site through Toluna and been offered points to review it, my review would be no different!
I gave them 4 stars because they have tons of surveys all the time. As far as the rest of my review goes, it's quite accurate. You have to make a lot of points and they take a long time to pay in the beginning. If you hang in there it's and are a good survey taker, it's worth your time!

Toluna Influencers reply logo

Toluna Influencers responded to this review on January 12, 2021

Hi Jacqueline,

We're truly happy to hear you enjoy being a Toluna Influencer and that you're satisfied our services.

We always strive to increase our influencers' satisfaction and are doing our best to deliver better and faster rewards. Starting 2019, the reward processing timeframes for all our influencers' reward requests are 2 business days for e-vouchers and 1-3 weeks for PayPal payments (depending on the number of requests we might have during a specific period of time).

Please don't hesitate to get in touch with us at whenever you have questions or concerns - our support team will ensure your experience on Toluna is seamless every time!

Thanks again for your valuable feedback, see you soon on Toluna!

Best regards,
Toluna Team