Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


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Minimum of 30,000 ($10) worth of points required in account in order to request rewards.

Having launched in 2000, Toluna Influencers has grown to become one of the most established and popular online survey websites around.

Toluna Influencers is owned and operated by market research powerhouse, Toluna Group and has millions of survey members around the world who participate in a variety of market research opportunities and influence some of the biggest brands worldwide.

It’s well-known for being a survey site that places a strong emphasis on community, making it a popular choice.

How Toluna Influencers Works

toluna influencers website

Create a free account

With Toluna Influencers account takes only minutes. To create an account, you’ll answer a nine-question survey about yourself; Your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). From there, you’re ready to start earning points.

Start taking surveys

The main dashboard of the website will show you a list of surveys for you to fill out. You can choose by survey length or your desired topic. Underneath each survey, you’ll see an estimated length and how many points you’ll earn for completing each survey. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Convert your points into rewards

Once you’ve earned enough points, you’ll be able to convert these into a wide range of rewards. Choose from options including cash paid by PayPal, gift cards, e-vouchers and more.

Payment and Rewards

New Member Bonus

New members to the Toluna Influencers community will automatically have 500 points deposited into their accounts. If you invite new members and they join Toluna, you’ll also be awarded 500 points per recruit.

In addition to the 500 point bonus for new members, new members will also receive an additional 1,000 points after completing their first survey. This means if you're new to Toluna, cashing out your first reward has never been easier.

Rewards for Surveys

Toluna Influencers offers an extensive rewards catalog.

  • Gift certificates and PayPal payments - Toluna Influencers offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Walmart, iTunes, Tango, Best Buy, Target, and even Bitcoin! Gift certificate values start at 30,000 points, or $10. PayPal payments start at 95,000 points ($30). These amounts are stated for Toluna USA, and may vary slightly by region.
  • Sweepstakes - Toluna Influencers offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. The Toluna Millionaire Sweepstakes offers a daily draw for 1,000,000 to active Toluna Influencers members. You can earn entry by participating in surveys or by purchasing entry via the reward center for 500 points. Note that sweepstakes draws are not available in all regions.
Visit Toluna's website 

Survey Taking Experience

Additional Ways to Earn Points

Besides participating in online surveys, members of Toluna Influencers can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral). You can refer friends by sharing a unique URL for them to sign up with.

Number of Points Per Survey

The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 50,000 points each, and special surveys could offer even more!

Rewards Process

Toluna Influencers states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members receive virtual gift cards and PayPal payments within a couple weeks of request. All rewards are redeemed through Toluna Influencers' “Rewards Center” from the community menu on your profile. As stated above, rewards include gift cards to Best Buy, Groupon,, Redbox, PayPal, The Cheesecake Factory and more. When points are awarded, they are valid for 12 months.

Visit the Toluna Influencer's website 

Community Features

Getting Involved with Toluna Influencers

There are a variety of options to browse if you would like to become a part of the Toluna Influencers community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna Influencers App

toluna influencers app

Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna Influencers app offers features like snapping photos while on the go, accessing your account information and redeeming rewards straight from your phone. Download it from Google Play or the App Store.

Is Toluna Legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has had millions of survey takers around the world take their surveys for over 10 years. Although your experience with the site may differ from other survey takers', Toluna Influencers is not a scam website.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members, plus an additional bonus of 1000 points after completing your first survey.
» Click here to claim your bonus!

Toluna Influencers Reviews (529)

5 Star Reviews (95) 18.0
4 Star Reviews (71) 13.4
3 Star Reviews (39) 7.4
2 Star Reviews (62) 11.7
1 Star Reviews (262) 49.5

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Not worth the time

August 25, 2021 by Dr Pamela from United States

I was a member of the survey company long before it became Toluna. After a full year of taking surveys for 20 minutes (no joke - multiple, countless surveys for this length of time) only to be disqualified, after having to track carefully and follow up with nearly every survey taken, and from getting customer service feedback well over 30 days after each inquiry, I finally bowed out. In fact, I still received 3 responses to inquiries about surveys from Toluna's customer service well over a full year after I discontinued my membership! Definitely, absolutely a heart-breaking company that desperately needs to work on disqualifying recipients far earlier in the survey process to avoid unbelievable frustration.

Toluna Influencers reply logo

Toluna Influencers responded to this review on August 26, 2021

Hello Pamela,

Thank you for taking the time to submit your feedback. We are constantly striving to improve our practices and your review is very concerning to us.

We do have a screening process set in place in the first half of the questionnaire to determine whether respondents are part of a research study's targeted demographic groups; however, there are also multiple quality checks implemented throughout our surveys, as we are committed to providing high quality data to our clients. When a respondent is screened out late in the survey, it should be due to failing a quality check. The reasons someone might not qualify include, but are not limited to: the profile not corresponding to our client's target audience, discrepancy in logical suite of responses, going too quickly through the questions to properly consider the answers, lapse in attention, answering multiple questions the same way, etc..

We are sorry to hear that you were not happy with our customer service in the past - we are regularly updating our policies and we'd love the opportunity to offer you a service to the level you expect! We’d be delighted to discuss your personal experience further if you could kindly submit a ticket at with ‘Survey Police review - follow-up’ as subject. Our support team remains available whenever you have any inquiries or feedback to share and they do their best to reply within maximum 2 business days.

Thanks again for your feedback!

Best wishes,
Toluna Team

August 15, 2021 by Roberta from United States

This site takes a lot of credit to get something worthwhile. It can take a long time to do that. They send surveys often but the disqualification rate seems high.

Update: Since they disabled the Toluna Extension for earning points it is even harder to rack up points to redeem.

Toluna Influencers reply logo

Toluna Influencers responded to this review on August 17, 2021

Thank you for taking the time to share your feedback, Roberta, we really appreciate it!

We are sorry to hear that you find it difficult to gain Toluna Points. Survey incentives are based on the complexity of the study; for each completed survey you can generally earn between 15 - 15,000 points and some special projects may offer even higher incentives.
There are also lots of other interesting activities on for which you can earn points: voting on Sponsored Polls, creating quality content, completing/updating your profile surveys, participating in games and contests launched by TolunaTeam, etc..

Please don't hesitate to reach us at for any questions or additional feedback you'd like to share - we'd love to hear more from you and guide you towards a better experience on Toluna!

Toluna Team
TOLUNA review

August 8, 2021 by farrish from Malaysia

for this website i have been using it for 2 years and i saved it on my bookmarks so that i can log in and do some surveys that match my profile so that makes the survey that i do will be successful and that really dope.. this site can make you do surveys but also can join the community just like Facebook but to get some extra cash. it also require some points to collect but that is not very hard to get. moreover, there are many survey opportunities daily from product surveys to lifestyle and family surveys sure you will like this site due to its highly recommended by youtube and also by me..

Toluna Influencers reply logo

Toluna Influencers responded to this review on August 9, 2021

Hello Farrish,

Thank you for your wonderful review! Our Influencers' experience and satisfaction are our top priorities and we cannot express how much we appreciate the love and support we are receiving!

Keep influencing your world!

Warm wishes,
Leave before they decide to just get rid of you

August 3, 2021 by Michele from United States

Ok... I am here to tell you what I think is really going on. Now I have been a member of certain survey sites for several years. Now for several years I have had no problems. My only complaint is that it takes too long to get the points up in order to cash out. So for several years I was good enough to sit there for hours on end to take their surveys. Then after several years... suddenly they say about not providing accurate information and you can no longer login their sites. Now, I just want to point out that I have been reading around and I took notice to the same song and dance happening to a whole bunch of people. This is apparently what these survey sites do. They keep you on for a few years and keep sending you survey invites and pretty much pesting for you to take their surveys. Then when they maybe have too many survey takers - or if you do not answer their surveys to bend to their liking - then your no longer wanted. I think maybe age plays a role in it as well. Well I just want you to know that I was doing YOU a favor. Not the other way around. Do not bother responding. I see EXACTLY what is going on here. I am tired of taking BIASED surveys for circus peanuts. If you do not choose certain answers, you do not qualify. If you do not give brands and companies a 100% perfect rating, then they will get rid of you. How are you supposed to say whether a company's product or service is good if you never tried them? Some of the studies are not the truth. I would like to hear from others who this crap company did this to. If these companies do this to you - don't help them. They are garbage.

Toluna Influencers reply logo

Toluna Influencers responded to this review on August 4, 2021

Hello Michele,

I am terribly sorry to read about your distressing experience.

The sole reason behind the accounts' suspension is noncompliance / breaching of the site terms of use and membership.
Our customers demand a high quality of data we gather on their behalf, and, for this reason, we have multiple quality checks set in place not only at panel level, but throughout the surveys we offer as well (e.g. repeating questions to test the respondents' attention, algorithms that detect speedings or other data inconsistencies, etc.), to help us identify and eliminate invalid answers.
When the number of quality flags in an account reaches a certain point, the account will be suspended by our Data Quality team as we cannot continue to send our clients information that does not help with their researches.

If you have any further concerns you'd like to discuss I kindly invite you to submit a support case using 'Survey Police review - follow-up' as subject and I will be more than happy to personally assist you.

Thank you,
One of the Worst Survey Sites.

July 30, 2021 by Lilly from United States

This site used to be a good one, with survey opportunities almost daily. Now there are rarely any surveys and most are either closed or you do not meet the requirements. One of the worst things about them is that points expire. I have almost 6,000 points expire. No email or any type of indication that the points were going to expire. It took me almost 6 months to get those points and now they are gone. Absolutely ridiculous that points should expire. Also the rewards are the worst. Pay Pal used to be easy to get with less points, now you have to have almost 100,000 points to get $30 in Pay Pal rewards. Also they have some of the worst incentives of any survey company, no Visa or Mastercard and everything is egift cards, no physical cards. After I get enough points to get a $15 gift card, I will be closing my account. It should not take six months or more to get a $10 gift card. I find more money on the street that I do with the survey site. I would suggest to stay away from this survey site. You are better off picking up change on the street.

Update: I repeat there was NO NOTIFICATION about points expiring, no pop-up email or anything else to let me know about points expiring. Totally a false statement from Toluna Influencers. Just stay away from this survey site. Another update had more points expire in July 2021 and no email or notification was given. Even more points expired and Toluna deducts them at the beginning of the day, if the points expire on the 28th, they expire at 12:00:01am in the morning. They do not expire at the end of the day. They are LIARS.

Toluna Influencers reply logo

Toluna Influencers responded to this review on August 2, 2021

I am terribly sorry to hear you feel this way, Lilly. However, I hope you can understand that I have done everything in my power to explain how our system works. We remain available for any other inquiries you might have - just submit a ticket at and share some details about the inconveniences encountered - we are always more than happy to help and we'll do everything in our power to ensure you benefit from the best possible experience on Toluna.

Kind regards,
Toluna Team