Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


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Minimum of 30,000 ($10) worth of points required in account in order to request rewards.

Having launched in 2000, Toluna Influencers has grown to become one of the most established, reliable and popular online survey websites around.

Toluna Influencers is owned and operated by market research powerhouse, Toluna Group and has millions of survey members around the world who participate in a variety of market research opportunities and influence the future of the biggest brands worldwide!

It’s well-known for being a survey website that places a strong emphasis on community, making it a popular choice.

How Toluna Influencers Works

Create a free account

With Toluna Influencers account takes only minutes. To create an account, you’ll answer a nine-question survey about yourself; Your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). From there, you’re ready to start earning points.

Start taking surveys

The main dashboard of the website will show you a list of surveys for you to fill out. You can choose by survey length or your desired topic. Underneath each survey, you’ll see an estimated length and how many points you’ll earn for completing each survey. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Convert your points into rewards

Once you’ve earned enough points, you’ll be able to convert these into a wide range of rewards. Choose from options including cash paid by PayPal, gift cards, e-vouchers and more.

Payment and Rewards

New Member Bonus

New members to the Toluna Influencers community will automatically have 500 points deposited into their accounts. If you invite new members and they join Toluna, you’ll also be awarded 500 points per person!

Rewards for Surveys

Toluna Influencers offers an extensive rewards catalog.

  • Gift certificates and PayPal payments - Toluna Influencers offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Walmart, iTunes, Tango, Best Buy, Target, and even Bitcoin! Gift certificate values start at 30,000 points, or $10. PayPal payments start at 95,000 points ($30). These amounts are stated for Toluna USA, and may vary slightly by region.
  • Sweepstakes - Toluna Influencers offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. The Toluna Millionaire Sweepstakes offers a daily draw for 1,000,000 to active Toluna Influencers members. You can earn entry by participating in surveys or by purchasing entry via the reward center for 500 points. Note that sweepstakes draws are not available in all regions.
Visit Toluna's website 

Survey Taking Experience

Additional Ways to Earn Points

Besides participating in online surveys, members of Toluna Influencers can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral). You can refer friends by sharing a unique URL for them to sign up with.

Number of Points Per Survey

The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 50,000 points each, and special surveys could offer even more!

Rewards Process

Toluna Influencers states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members receive virtual gift cards and PayPal payments within a couple weeks of request. All rewards are redeemed through Toluna Influencers' “Rewards Center” from the community menu on your profile. As stated above, rewards include gift cards to Best Buy, Groupon,, Redbox, PayPal, The Cheesecake Factory and more. When points are awarded, they are valid for 12 months.

Visit the Toluna Influencer's website 

Community Features

Getting Involved with Toluna Influencers

There are a variety of options to browse if you would like to become a part of the Toluna Influencers community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna Influencers App

Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna Influencers app offers features like snapping photos while on the go and easily creating quick polls. Download from Google Play or the App Store.

Is Toluna Legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has had millions of survey takers around the world take their surveys for over 10 years. Although your experience with the site may differ from another survey takers, Toluna Influencers is not a scam website.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members.
» Click here to claim your bonus!

Toluna Influencers Reviews (501)

5 Star Reviews (92) 18.4
4 Star Reviews (68) 13.6
3 Star Reviews (35) 7.0
2 Star Reviews (60) 12.0
1 Star Reviews (246) 49.1

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Good But Slow

January 10, 2021 by Jacqueline from United States

This is a great site for surveys. But you have to earn 95,000 points for $30. And it takes almost 30 days to receive Pay Pal payments at first. Once they know you are a legitimate survey taker, they pay out within a few days, weekends don't count.
Although I may have found this site through Toluna and been offered points to review it, my review would be no different!
I gave them 4 stars because they have tons of surveys all the time. As far as the rest of my review goes, it's quite accurate. You have to make a lot of points and they take a long time to pay in the beginning. If you hang in there it's and are a good survey taker, it's worth your time!

Toluna Influencers reply logo

Toluna Influencers responded to this review on January 12, 2021

Hi Jacqueline,

We're truly happy to hear you enjoy being a Toluna Influencer and that you're satisfied our services.

We always strive to increase our influencers' satisfaction and are doing our best to deliver better and faster rewards. Starting 2019, the reward processing timeframes for all our influencers' reward requests are 2 business days for e-vouchers and 1-3 weeks for PayPal payments (depending on the number of requests we might have during a specific period of time).

Please don't hesitate to get in touch with us at whenever you have questions or concerns - our support team will ensure your experience on Toluna is seamless every time!

Thanks again for your valuable feedback, see you soon on Toluna!

Best regards,
Toluna Team

January 6, 2021 by Lor from United States

Some of my payments have been made, Thank you. The technical issues have improved as well.

Toluna Influencers reply logo

Toluna Influencers responded to this review on January 7, 2021

Hi Lor,

Thank you very much for the kind update, we are thrilled to hear that your experience has changed for the better!.
Please don't hesitate to get in touch whenever you have questions or concerns - our US helpdesk will ensure your experience on Toluna is seamless every time!

All the best,
Toluna Team
Stay away!

January 5, 2021 by Jon from United Kingdom

Like a lot of survey sites this one offers you no surveys you can complete and if you do you're offered a minuscule amount for your effort. Another one where you need to complete hundreds of surveys to make any money at all.

Toluna Influencers reply logo

Toluna Influencers responded to this review on January 7, 2021

Hi Jon,

Thank you kindly for sharing your thoughts with us and the community. Although it saddens us to hear you're not satisfied with your Toluna membership, we highly value the honest feedback.

The incentives are based on the complexity of each study, so a simple and short survey will have a lower incentive than a long and complex one. For each completed research study you can generally earn between 15 and 15,000 points and some special projects could offer even higher incentives. We strongly recommend keeping your profile surveys up to date to ensure you don't miss out on invitations that are most relevant for you.

Besides survey participation, there are also many other interesting activities on for which you can earn points: voting on sponsored polls (QuickVotes), creating quality content, completing profile surveys, participating in games and contests, etc. Make sure to follow our official account TolunaTeamEN to ensure you don't miss out on any opportunities.

Please don’t hesitate to reach us at with any inquiries, comments or suggestions you wish to share. We'd really appreciate the opportunity to change your experience for the better!

Warm wishes,
Toluna Team

December 20, 2020 by silvi from United States

Refusing to pay for fully finished surveys.
When questioned, have no excuse.

Toluna Influencers reply logo

Toluna Influencers responded to this review on December 21, 2020

Hello Silvi,

I am terribly sorry to hear about your experience on Toluna.

We want to assure you that we do not engage in such practices as not rewarding our members for surveys they qualify in.
The situation you describe could be a redirecting issue from the clients' survey. If in instances such as these, you reached the end of the survey but were not correctly redirected back to your Toluna account you are still qualified on our clients end and will soon receive the corresponding amount of points.

If you have reason to doubt that this is not the case, we invite you to submit a ticket through with the subject: "Survey Police review - follow-up", provide the survey IDs and we will look into your case further.

Hoping we can change your experience for the better,

Toluna Team

December 18, 2020 by MARY from United States

they block accounts without reason, just block when you reach the amount of redeem, when I reached 100 dollars points they blocked me.

Toluna Influencers reply logo

Toluna Influencers responded to this review on December 21, 2020

Hi Mary,

I am very sorry to hear that your account was blocked.

I would really appreciate the opportunity to discuss your specific personal experience further and assist you. Please open a ticket at with the following as subject: Survey Police review - follow-up.

Best Regards,
Toluna Team