Valued Opinions Reviews and Features

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Valued Opinions

6 Research Drive, Shelton, Connecticut  06484 US
Tel: 1-888-257-7030   Contact:
Operated by: Dynata


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$10 minimum account balance required for rewards redemption.

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Valued Opinions is an online survey panel where members can earn cash and gift cards in exchange for participating in paid surveys and product tests.

Most surveys offer rewards of between $1 and $7 per completion. A minimum account balance of just $10 is needed in order to request a reward.

How Valued Opinions Works

valued opinions website

Joining is Easy

You can register a free Valued Opinions account within minutes - simply enter your name, address, email address and desired password on the registration page. If you prefer, you can link your Facebook account and register using the details stored there.

You’ll be prompted to fill more information in your profile after you’ve registered - and doing so will improve your chances of being eligible for a wide range of surveys.

Complete the Basic Profile, Receive $1.00

After registering with the site, you will be e-mailed an offer to complete your account profile (which takes 6 minutes) in exchange for $1.00. This will help kick-start the number of surveys you will be eligible to complete. After completing the basic profile, you can also complete additional profile information regarding your household, shopping habits, etc. which will help you qualify for even more surveys.

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Payment and Rewards

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Reward Amounts

Valued Opinions surveys typically reward between $1 and $7, although at times you may be sent unpaid surveys to help with identifying your unique interests. The typical survey takes 15-20 minutes to complete, however the estimated time is always outlined beforehand.

For every survey completion, you will receive "cash" deposited into your account immediately after completing a survey. This can be converted into a wide range of rewards.

Survey Rewards

Your Valued Opinions earnings can be redeemed for the following rewards once a minimum of $10 is collected:

  • Magazine subscriptions - 1-year magazine subscriptions to Cosmopolitan, ELLE Decor, Food Network, Magazine Midwest Living, and Women's Health for $15 in rewards.
  • Restaurant gift cards - Dominos pizza, Chili's, and available in $15 or $20 denominations.
  • Airline miles - Get 600 Rapid Rewards Points for $15 in rewards, or 825 points for $20.
  • Retail gift cards - Options include:, Apple, CVS Pharmacy,, Macy's, Target, and the Home Depot, each in $20 denominations.
  • Pack & Go gift card - this one $25 gift card can be redeemed at a Chevron, Texaco, Airbnb or Southwest.

These rewards apply to USA members, though are very similar in other countries.

Rewards Redemption

Electronic gift vouchers are typically delivered within 24 hours of request. It can take a few weeks for rewards such as magazine subscriptions to take effect and be mailed to your physical address.

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Community Features

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More Than Just Surveys!

Valued Opinions offers various types of ways to participate on their panel. Although online surveys are what they primarily offer, you may also be given opportunities to participate in diary studies (which are surveys that span multiple days and involve logging information), and you may be selected to test products from home.

Join the Debate on Social Media

Valued Opinions surveys regularly poses questions for its community members on social media. To share your opinion and interact with other members, follow Valued Opinions on Facebook, Twitter or Instagram.

Member Badges

Valued Opinions offers a unique program which involves its more active members collecting "badges" for their level of participation. There are 5 levels that can be achieved with mini tasks that must be completed: Bronze, Silver, Gold, Platinum, and Diamond.

As your badge levels increase, additional achievement points are awarded, which can be found in the Survey History section. These will display as a 'community achievement'. Bear in mind that you can be downgraded to a lower tier badge if you don’t remain active on the website.

Valued Opinions Monthly Red Cross Donations

Every month, Valued Opinions donates $10,000 of its profits to the American Red Cross. By participating in Valued Opinion surveys regularly, you are helping make the lives of those affected by disaster and emergency all over the world, a little bit easier.

Is Valued Opinions Legit or Scam?

valued opinions legit or scam?

Is Valued Opinions Legit or a Scam?

Valued Opinions is a legitimate online survey site that has over 3 million members worldwide and was established in 2004. The panel is available in over 15 languages across more than 20 different countries and abides by the strict rules laid out by the Market Research Association and the Market Research Society, making them a safe website and not a scam. Valued Opinions guarantees that the information you provide to them remains secure and every piece of data is kept anonymous and confidential.

Although the Valued Opinions website is safe to use, your personal experience with the program may vary. As with any survey site, it's helpful to consult other people's opinions via the Valued Opinions reviews below, before joining.

Eligibility: USA residents must be 13+, UK residents must be 16+, Australia residents must be 14+. Other countries that Valued Opinions accepts membership from include: India, Singapore, Malaysia, Germany, Indonesia, Hong Kong, Venezuela, France, and Ireland.

Sign Up Bonus! Valued Opinions is currently offering $1.00 to new members who complete the short 6-minute profile survey. » Click here to claim your sign up bonus!

Valued Opinions Reviews (378)

5 Star Reviews (68) 18.0
4 Star Reviews (61) 16.1
3 Star Reviews (39) 10.3
2 Star Reviews (49) 13.0
1 Star Reviews (161) 42.6

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Used to be good

April 13, 2024 by Gail from United States

The new updated site is terrible.
I'm spending way too much time on surveys that lock up 30 minutes in.
I contacted customer service and was met with rude disregard.
Valued Opinions is so bad, now, I trust Survey Police less, for giving it such good grades.

Surveys available but rarely credited.

April 8, 2024 by Gayle from United States

A year ago I thought this was the best survey site ever. Now, despite completing many surveys, I end the survey, am classified, then get the blanket statement 'Sorry, we had to close the survey early. But there are many more surveys available.' Same results each time. Lots of what seems like info harvesting, very little rewards. Used to have wonderful customer service. Now, fairly unresponsive. Oh well.

From Great to Poor

December 21, 2023 by Doug from United States

This used to be a really good survey site but they don't send me surveys because the surveys get rerouted to some other server they say. I never changed a thing but now I get NO surveys that pay.

UPDATE: 6/22/2023 Cannot even log in now, they took my money and ditched me!

UPDATE: 12/20/2023 They want a government issued photo ID and first born to get back into their graces!

They permanently suspended my account

November 20, 2023 by Tony from United Kingdom

I had done nothing apart from trying to complete their horrible new verification process through an app called Verif'. It seemed to go through with no problems I tried to log in to their site straightaway but they blocked me. I messaged them on Facebook but they said that I failed the verification process & had suspended my account with no reason given. The problem is, I still have £12.50 in rewards which I want to claim but have no way of doing so.

UPDATE: I received the £12.50 via Paypal after emailing via Facebook. but that verif is completely useless if it cannot even recognize people's faces. How can V.O get away which this?

government ID

October 22, 2023 by doreen from United States

This sounds so wrong to me. In order to redeem your rewards, you first need to take a selfie and a picture of your ID. I am on many panels and have never had to do this.