Valued Opinions Reviews and Features

Valued Opinions website screenshot

Valued Opinions

6 Research Drive, Shelton, Connecticut  06484 US
Tel: 1-888-257-7030   Contact:
Operated by: Dynata


payment icon

checkmarkAmazon gift cards checkmarkAirline Miles checkmarkiTunes gift cards checkmarkPrepaid debit or credit cards checkmarkRetail e-vouchers checkmarkRestaurant gift cards checkmarkTarget gift cards checkmarkHome Depot gift cards checkmarkSweepstakes entries checkmarkDonations to charity

study types icon

checkmarkOnline surveys checkmarkProduct testing checkmarkDiary surveys checkmarkMobile surveys checkmarkTeen surveys

payment info icon

$10 minimum account balance required for rewards redemption.

Valued Opinions, established in 2004, is an online survey panel operated by Dynata. The panel is available in over 15 languages across more than 20 different countries and has over 3 million members. Valued Opinions members receive "cash" redeemable for vouchers for each survey they participate in and quarterly cash draws for members are also held.

One notable difference between Valued Opinions and other paid surveys is the amount they pay per survey. You can expect to earn between $1 and $5 for each survey you complete. The surveys offered are more detailed and may take longer to complete, but you can still expect to rack up decent earnings in a reasonable amount of time.

How Valued Opinions Works

Joining is Easy

You can register a free Valued Opinions account within minutes - simply enter your name, address, email address and desired password on the registration page. If you prefer, you can link your Facebook account and register using the details stored there.

You’ll be prompted to fill more information in your profile after you’ve registered - and doing so will improve your chances of being eligible for a wide range of surveys.

Account Profile = More Surveys

There are 20 categories in which you are prompted to share information about yourself. This includes your political beliefs, shopping habits and health conditions. Chances are that you won’t be eligible for many surveys until you fill out your profile, so it’s in your interests to do this as fully as possible

Once you’ve filled out your profile, you’ll see the surveys available to you on the main dashboard. You’ll be notified of the reward for doing so before you start - and will be instantly rewarded once you’ve finished. Once you’ve accumulated at least $10 in your Valued Opinions account, you’ll be eligible to convert these credits into virtual gift cards.

Payment and Rewards

Survey Details

Most surveys taken with Valued Opinions reward between $1 and $5, although at times you may be sent unpaid surveys to help with identifying your unique interests. The typical survey takes 15-20 minutes to complete, however the estimated time is always outlined beforehand.

For every survey completion, you will receive "cash" deposited into your account immediately after completing a survey. This can be converted into a wide range of digital retail vouchers.

Survey Rewards

Points can be redeemed for the following rewards once a minimum of $10 is collected: Visa promo codes, CVS/pharmacy e-gift cards, e-gift cards, gift codes, Spa Week e-gift codes, Macy's offline gift cards, vouchers, Chillis gift cards, e-gift cards, iTunes e-gift cards, and Southwest Rapid Reward Points. These rewards apply to USA members, though are very similar in other countries.

Some reward cards come with a “premium” attached. For example, it’ll cost you $22 worth of points to purchase a $20 Amazon voucher - and a $20 prepaid Visa card will cost you $25 worth of points. So, it’s worth taking the time to explore if you’re likely to use any of the gift cards available without a premium.

Rewards Redemption

Electronic gift vouchers are typically delivered within 24 hours. It can take up to 28 days to receive an offline (physical) gift card in the mail. You can also donate your points to charity, including UNICEF.

Visit Valued Opinion's website 

Community Features

More Than Surveys!

As a panel member, you can also participate in diary studies, or test products at home.

Join the Debate on Social Media

Valued Opinions is consistently posting questions for its community on social media. To share your opinion and interact with other members, follow Valued Opinions on Facebook, Twitter or Instagram.

Member Badges

Valued Opinions offers a unique program which involves its more active members collecting "badges" for their level of participation. There are 5 levels that can be achieved with mini tasks that must be completed. The five levels are listed from lowest to highest:

  • Bronze
  • Silver
  • Gold
  • Platinum
  • Diamond

Valued Opinions Monthly Red Cross Donations

Every month, Valued Opinions donates $10,000 of its profits to the American Red Cross. By participating in Valued Opinion surveys regularly, you are helping the company to continue this charitable gesture.

Is Valued Opinions Legit or a Scam?

Valued Opinions guarantees that the information you provide remains secure. Every piece of data you give is kept anonymous and confidential. They also abide by strict rules of the Market Research Association and the Market Research Society, making them a safe website and not a scam. Although they are legitimate, as with any paid surveys site, your personal experience with the program may vary.

Eligibility: USA residents must be 13+, UK residents must be 16+, Australia residents must be 14+

Valued Opinions Reviews (357)

5 Star Reviews (67) 18.8
4 Star Reviews (61) 17.1
3 Star Reviews (37) 10.4
2 Star Reviews (45) 12.6
1 Star Reviews (147) 41.2

Sort Reviews By: Date | Highest rating | Lowest rating

suspended account

January 20, 2022 by Joyce from United States

I hadn't received any surveys since I last cashed out in October. I asked why & received the generic account suspended letter. It's word for word the same letter I received from Opinion Outpost. I guess they're owned by the same company. I never had a problem taking surveys with them before.

Made me feel worthless through their lies..

January 10, 2022 by Louise from United Kingdom

I was a loyal member of Valued Opinion for around 6 years, and £15 a month was very helpful to me. Then out of the blue, the company decides to deactivate my account. I emailed them to question as to why this happened, and they basically told me that my answers were not good enough. Funny that, as I hadn't changed the way I answer surveys. True, I'm sure I made a mistake here and there, being that I'm human, but they are liars to claim that I'm not an attentive survey taker, and it seems that many other members have been treat like this. With everything said, I'm now £15 a month down, my fragile mental health feels worse than ever, and they made me feel worthless and suicidal through their lies. I think the reality is that they feel they have enough data from me and want fresh blood, but if that's the case, then why don't they tell people this rather than lying to them? Simply put, they are a disgusting company. If you sign up to this site, do please be aware that the same could happen to you.

Horrible Company

January 4, 2022 by Alyssa from United States

I earned $20 with this company and when I went to collect it they said there was a problem. When I emailed them to ask what the problem was they answered and told me my account was under review and suspended and did not give me a reason why. Do not use this site, it'll be a waste of your time.


November 23, 2021 by Stacey from United States

As soon as you start obtaining funds to regularly cash out, they send you a generic email stating that you have done something wrong, but they refuse to say anything more than that. What they want are people to keep building up the funds and not cash out so they can obtain info for free yet charge their clients. Hundred of people have received the same generic message and all of us have been dropped from the site. Talk about hypocrisy when the company claims to want ethical behavior!


November 16, 2021 by Julia from United States

I had been with Valued Options for a few years. Then less then a year ago, I investigated their website and found out I could do more then the one survey they present with their invitations. I've been doing surveys for about a dozen places for a few years now. I was going to give Valued Opinions a great review at their Trust Pilot. I was actually making some decent money. Recently, I had been collecting it a few times in a few days. Then suddenly, I couldn't. I thought they were having problems with their website again. I finally contacted them when the issue didn't go away. I received three emails in response. The generic one to let me know my email was received. The second to say they were investigating why I was not able to collect my rewards. Then the third that shocked, angered, and saddened me. I was accused of various things and told my account had been indefinitely suspended. I was being denied my $199.75 Lost money and wasted time. I wondered Joy was really her name, or if I was being mocked? Then to say, "Have a nice day!" was insulting. I let Valued Opinions know I was retracting my recommendation of them to family and friends and reporting them to the Survey Police. And here, I find out there have been 141 similar reports.