Rakuten Insight Reviews and Features

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Rakuten Insight

Rakuten Crimson House, 1-14-1 Tamagawa Setagaya-ku, Tokyo,   158-0094 JP
Tel: +81-50-5581-1710   Contact: https://us.m.aipsurveys.com/inquiry
Operated by: Rakuten Insight Global


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500 point ($5) minimum account balance required to request rewards in the USA. 100 points (Rs. 100) required for gift vouchers in India.

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In July 2018, AIP Online Surveys rebranded itself as Rakuten Insight.

Rakuten Insight is an online survey panel where consumers can voice their opinions to private companies, government organizations, academic institutes in exchange for cash and gift cards. Panel participants help Rakuten advise on the development of better products and services.

How Rakuten Insight Works

rakuten insight website

Join to Take Surveys

Signing up to take surveys with Rakuten Insight, is as easy as filling out the registration form. Once complete, you will be sent online surveys to fill out. Multiple users from the same household may register, however every person will require their own separate e-mail address to register and accounts cannot be shared.

Take Surveys, Earn Rewards

Rakuten Insight awards points for every survey completion. Point amounts will vary based on the content, the number of questions and the length of each survey. If you are prematurely booted from a survey (because it has since closed, due to a technical glitch, etc.), you will still be awarded with 5 points. Accumulated EPoints can be redeemed for cash or vouchers, with reward options varying by country.

Payment and Rewards

rakuten insight rewards

Gift Card Options

In the USA, you can opt to redeem your Rakuten Insights survey points for Amazon gift cards. Just 500 points is needed for a $5.00 e-gift card which will be e-mailed. For residents of India: redeem your EPoints for your choice of an Amazon e-voucher, Flipkart online voucher or Lifestyle online voucher. Just 100 EPoints (worth Rs. 100) is required for your first redemption.

Get Cash for Surveys

If you'd like to receive cash payments for competing surveys with Rakuten Insight, a few different options are available:

  • PayPal payments - redeem your points for a cash payment made to your Paypal account with just 500 Epoints (worth $5) in earnings. Available in the USA.
  • Paytm payments - get paid by Paytm, with just 100 EPoints (Rs. 100) in your account. Available to members in India.
  • Venmo: Venmo cash payments are available in select countries. A minimum of 500 points is required.
Points value: In the USA, 100 Rakuten Insight points = $1.00 USD. In India, 100 points = Rs. 1.

Redeeming Rewards

Rewards can be redeemed from the 'Point Shop' page. Follow the instructions to redeem your points at any time for rewards (provided you have enough). Note that the email you use to sign up for Rakuten Insights surveys must match the email used on your PayPal or Venmo account in order to receive a cash payment without issue. Payments are usually issued in batches - typically, once per month.

Visit the Rakuten Insight website 

Survey Taking Experience

rakuten insight app

Rakuten Insight App

Users with Android devices can opt to download the Rakuten Insight app on their mobile phone, which can make it easier to take surveys as they become available. Use the app to not only take surveys directly from your phone, but to also see all surveys available in your account and to cash out your points for rewards. The app is currently not available to iOS users.

Survey Frequency

Although the number of paid surveys invitations you receive will vary based on your demographic information, the more complete and up-to-date your profile is, the more likely it is you will receive surveys to complete. Survey lengths vary from just a few minutes to up to half an hour and can be taken on your desktop computer or mobile device.

Refer Friends for Bonus Points

Depending on your country, you may be able to refer your friends and extended family members to the program in order to earn bonus points. You can invite as many friends as you'd like, but you will only receive bonus points on the first 10 members per month that you refer. Your unique referral link is available in your account under the Invite & Earn page. At any time, you may view your bonus points credits for referrals under the 'Awarded' tab.

Is Rakuten Insight Legit or Scam?

rakuten insight legit or scam

Is Rakuten Insight Legit?

Rakuten Insight is a legitimate online survey panel and is not a scam. It is a real survey site and is not fake, as Rakuten Insight has been a pioneer in online marketing research in Asian since 1999. As with any survey program, users may have different experiences as members, but the Rakuten Insight panel is legit.

Eligibility: Anyone 16 years and older from the following countries may join: Australia, Cambodia, China, Hong Kong, France, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, United Kingdom, USA, Vietnam.

Alternatives to Rakuten Insight

If you're looking for an alternative to Rakuten Insight, take a look at these survey programs that are similarly structured and offer gift card and cash rewards:

Rakuten Insight Reviews (104)

5 Star Reviews (37) 35.6
4 Star Reviews (25) 24.0
3 Star Reviews (12) 11.5
2 Star Reviews (8) 7.7
1 Star Reviews (22) 21.2

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June 29, 2024 by Stephanie from United States

-Surveys are so long. I mean extremely, painfully long. I have spent close to an hour or more on many only to be disqualified.
-Payouts take a long time. There are only a few options.
-I tried to do as may surveys in a row as I can, but after a few, I kept getting flagged and having to get passed CAPTCHA to continue. So you are punished for trying to do a lot of surveys.
-After about 2 months, I am guessing, I am no longer getting surveys. The same thing happened with other people. This usually means your account is flagged and they hold whatever you have earned.

If you sign up for them I recommend cashing out often, so that when you eventually get flagged, even if you aren't doing anything wrong, you will at least have gotten something out of it.
There are so many sites that are much, MUCH better, with shorter surveys. I do not at all recommend this one!

Good site

March 9, 2024 by John from United States

They do pay. They do not pay much at all. I do not recommend this site.


January 30, 2024 by Roberta from United States

I thought this would be a good site. It is fair to poor. Too many surveys that you do not qualify for. Too many points needed to cash out. Then you have to wait for your payout. Some surveys you have to wait up to 8 weeks to get your points.

Update: I quit the site as it was not worth the time or effort.

Low paid

August 14, 2023 by Tsui from Hong Kong

*UPDATE* that is not about my profile if you get me right. I have wasted an hour to do 2 surveys to 100% on your site and i didnt my credit, you just screen me out and only gave me 2 credit in the end. Why dont you just screenout in the beginning and wasting ppl time. And your customer service just replying same thing and no credit added back. I am sure I got this problem on your site often.

Low paid and their customer service are useless. Done 2 survey get screenout at the end, They only added 4 credit (less than 0.1usd) to me and I have wasted an hour.

News To Me!!!!!

July 13, 2023 by Judy from United States

Response I just received:

“ Thank you for your inquiry.
Unfortunately, we have discovered evidence of engagement in one or more acts prohibited by the Member Agreement you accepted at time of registration.
We are not obligated to disclose which prohibited act(s) were committed.

Your account will no longer be invited to participate in surveys, any points you have accrued are forfeit, and any pending exchange requests will be cancelled.

Please refer to our complete Member Agreement here if anything is unclear.
In particular, Section 5 outlines prohibited acts.


Rakuten Insight Surveys Member Support”

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Rakuten Insight responded to this review on August 10, 2023

Sounds like your account was flagged for suspicious behavior. Contact us at the email below and include #surveypolice in the body and we will take another look!