Rakuten Insight Reviews and Features

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Rakuten Insight

Rakuten Crimson House, 1-14-1 Tamagawa Setagaya-ku, Tokyo,   158-0094 JP
Tel: +81-50-5581-1710   Contact: https://us.m.aipsurveys.com/inquiry
Operated by: Rakuten Insight Global


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500 point ($5) minimum account balance required to request rewards in the USA. 100 points (Rs. 100) required for gift vouchers in India.

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In July 2018, AIP Online Surveys rebranded itself as Rakuten Insight.

Rakuten Insight is an online survey panel where consumers can voice their opinions to private companies, government organizations, academic institutes in exchange for cash and gift cards. Panel participants help Rakuten advise on the development of better products and services.

How Rakuten Insight Works

rakuten insight website

Join to Take Surveys

Signing up to take surveys with Rakuten Insight, is as easy as filling out the registration form. Once complete, you will be sent online surveys to fill out. Multiple users from the same household may register, however every person will require their own separate e-mail address to register and accounts cannot be shared.

Take Surveys, Earn Rewards

Rakuten Insight awards points for every survey completion. Point amounts will vary based on the content, the number of questions and the length of each survey. If you are prematurely booted from a survey (because it has since closed, due to a technical glitch, etc.), you will still be awarded with 5 points. Accumulated EPoints can be redeemed for cash or vouchers, with reward options varying by country.

Payment and Rewards

rakuten insight rewards

Gift Card Options

In the USA, you can opt to redeem your Rakuten Insights survey points for Amazon gift cards. Just 500 points is needed for a $5.00 e-gift card which will be e-mailed. For residents of India: redeem your EPoints for your choice of an Amazon e-voucher, Flipkart online voucher or Lifestyle online voucher. Just 100 EPoints (worth Rs. 100) is required for your first redemption.

Get Cash for Surveys

If you'd like to receive cash payments for competing surveys with Rakuten Insight, a few different options are available:

  • PayPal payments - redeem your points for a cash payment made to your Paypal account with just 500 Epoints (worth $5) in earnings. Available in the USA.
  • Paytm payments - get paid by Paytm, with just 100 EPoints (Rs. 100) in your account. Available to members in India.
  • Venmo: Venmo cash payments are available in select countries. A minimum of 500 points is required.
Points value: In the USA, 100 Rakuten Insight points = $1.00 USD. In India, 100 points = Rs. 1.

Redeeming Rewards

Rewards can be redeemed from the 'Point Shop' page. Follow the instructions to redeem your points at any time for rewards (provided you have enough). Note that the email you use to sign up for Rakuten Insights surveys must match the email used on your PayPal or Venmo account in order to receive a cash payment without issue. Payments are usually issued in batches - typically, once per month.

Visit the Rakuten Insight website 

Survey Taking Experience

rakuten insight app

Rakuten Insight App

Users with Android devices can opt to download the Rakuten Insight app on their mobile phone, which can make it easier to take surveys as they become available. Use the app to not only take surveys directly from your phone, but to also see all surveys available in your account and to cash out your points for rewards. The app is currently not available to iOS users.

Survey Frequency

Although the number of paid surveys invitations you receive will vary based on your demographic information, the more complete and up-to-date your profile is, the more likely it is you will receive surveys to complete. Survey lengths vary from just a few minutes to up to half an hour and can be taken on your desktop computer or mobile device.

Refer Friends for Bonus Points

Depending on your country, you may be able to refer your friends and extended family members to the program in order to earn bonus points. You can invite as many friends as you'd like, but you will only receive bonus points on the first 10 members per month that you refer. Your unique referral link is available in your account under the Invite & Earn page. At any time, you may view your bonus points credits for referrals under the 'Awarded' tab.

Is Rakuten Insight Legit or Scam?

rakuten insight legit or scam

Is Rakuten Insight Legit?

Rakuten Insight is a legitimate online survey panel and is not a scam. It is a real survey site and is not fake, as Rakuten Insight has been a pioneer in online marketing research in Asian since 1999. As with any survey program, users may have different experiences as members, but the Rakuten Insight panel is legit.

Eligibility: Anyone 16 years and older from the following countries may join: Australia, Cambodia, China, Hong Kong, France, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, United Kingdom, USA, Vietnam.

Alternatives to Rakuten Insight

If you're looking for an alternative to Rakuten Insight, take a look at these survey programs that are similarly structured and offer gift card and cash rewards:

Rakuten Insight Reviews (103)

5 Star Reviews (38) 36.9
4 Star Reviews (25) 24.3
3 Star Reviews (11) 10.7
2 Star Reviews (8) 7.8
1 Star Reviews (21) 20.4

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April 7, 2023 by Rhoda from United States

Ask for rewards and they say no because you have not been honest and then tell you that your reward has been forfeited.

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Rakuten Insight responded to this review on August 10, 2023

Sounds like your account was flagged for suspicious behavior. Contact us at the email below and include #surveypolice in the body and we will take another look!
Great app

February 27, 2023 by Gelai from Philippines

This is really a good app, I always got a lot of surveys to answer..I started using it since 2019 and got a nice cash out with this app.. I'm still using it until now and really recommend this to my friends..

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Rakuten Insight responded to this review on August 10, 2023

Thanks, Gelai! We love it!

February 13, 2023 by Tracey from United States

Went to redeem my points for a gift card, but got the message "We’ve detected suspicious behaviour on your account and are unable to process your request at this time."
Through the Inquiry feature on the site (took me FOREVER to find it; I don't think they want you to find it because they really don't care about helping you), I asked them what was going on.
They emailed me back and told me that I "engaged in one or more acts prohibited by the Member Agreement" and that my account "will no longer be invited to participate" and "points accrued ar forfeited".
I did ABSOLUTELY NOTHING wrong, and I was told they "are under no obligation" to let me know what they felt I did was so "suspicious" and/or "prohibited".
I only had enough points for a $10 payout, but that's beside the point. To be blindsided by a notification that I did something "suspicious", "prohibited", or otherwise "fraudulent" is INSULTING, to say the very least.
All of that aside, some of the surveys I was invited to would have me answering question after question after question, and I would get ZERO points. They couldn't be bothered with giving me even ONE measly 'thanks for participating' point.
Scr^w Rakuten. They can roll up their gift cards and cram 'em sideways.

Rakuten Insight reply logo

Rakuten Insight responded to this review on August 10, 2023

Sorry you had such a bad experience.

Contact us at the email below and include #surveypolice in the body and we will take another look!
You can't contact support

February 10, 2023 by victoria from United States

You can't contact support to report an issue, so if you end up, say, in the future having issues receiving your points or your rewards, then you're just out of luck I guess. I keep hitting walls every time I click on a survey it says "thank you for your participation in this survey" and then a "finish" button, so I've yet to be able to take an actual survey other than the few profile surveys and those have all been completed as required.

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Rakuten Insight responded to this review on August 10, 2023

Contact our support at https://member.insight.rakuten.us/help/inquiry.
We will get back to you within 3 business days!
Good site

January 7, 2023 by John from United States

They do pay. Thank you very much for helping out. Need more surveys to do.

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Rakuten Insight responded to this review on August 11, 2023

Thanks, John. Have you checked lately? Lots more survey opportunities lately!