Rakuten Insight Reviews and Features

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Rakuten Insight

Rakuten Crimson House, 1-14-1 Tamagawa Setagaya-ku, Tokyo,   158-0094 JP
Tel: +81-50-5581-1710   Contact: https://us.m.aipsurveys.com/inquiry
Operated by: Rakuten Insight Global


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500 point ($5) minimum account balance required to request rewards in the USA. 100 points (Rs. 100) required for gift vouchers in India.

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In July 2018, AIP Online Surveys rebranded itself as Rakuten Insight.

Rakuten Insight is an online survey panel where consumers can voice their opinions to private companies, government organizations, academic institutes in exchange for cash and gift cards. Panel participants help Rakuten advise on the development of better products and services.

How Rakuten Insight Works

rakuten insight website

Join to Take Surveys

Signing up to take surveys with Rakuten Insight, is as easy as filling out the registration form. Once complete, you will be sent online surveys to fill out. Multiple users from the same household may register, however every person will require their own separate e-mail address to register and accounts cannot be shared.

Take Surveys, Earn Rewards

Rakuten Insight awards points for every survey completion. Point amounts will vary based on the content, the number of questions and the length of each survey. If you are prematurely booted from a survey (because it has since closed, due to a technical glitch, etc.), you will still be awarded with 5 points. Accumulated EPoints can be redeemed for cash or vouchers, with reward options varying by country.

Payment and Rewards

rakuten insight rewards

Gift Card Options

In the USA, you can opt to redeem your Rakuten Insights survey points for Amazon gift cards. Just 500 points is needed for a $5.00 e-gift card which will be e-mailed. For residents of India: redeem your EPoints for your choice of an Amazon e-voucher, Flipkart online voucher or Lifestyle online voucher. Just 100 EPoints (worth Rs. 100) is required for your first redemption.

Get Cash for Surveys

If you'd like to receive cash payments for competing surveys with Rakuten Insight, a few different options are available:

  • PayPal payments - redeem your points for a cash payment made to your Paypal account with just 500 Epoints (worth $5) in earnings. Available in the USA.
  • Paytm payments - get paid by Paytm, with just 100 EPoints (Rs. 100) in your account. Available to members in India.
  • Venmo: Venmo cash payments are available in select countries. A minimum of 500 points is required.
Points value: In the USA, 100 Rakuten Insight points = $1.00 USD. In India, 100 points = Rs. 1.

Redeeming Rewards

Rewards can be redeemed from the 'Point Shop' page. Follow the instructions to redeem your points at any time for rewards (provided you have enough). Note that the email you use to sign up for Rakuten Insights surveys must match the email used on your PayPal or Venmo account in order to receive a cash payment without issue. Payments are usually issued in batches - typically, once per month.

Visit the Rakuten Insight website 

Survey Taking Experience

rakuten insight app

Rakuten Insight App

Users with Android devices can opt to download the Rakuten Insight app on their mobile phone, which can make it easier to take surveys as they become available. Use the app to not only take surveys directly from your phone, but to also see all surveys available in your account and to cash out your points for rewards. The app is currently not available to iOS users.

Survey Frequency

Although the number of paid surveys invitations you receive will vary based on your demographic information, the more complete and up-to-date your profile is, the more likely it is you will receive surveys to complete. Survey lengths vary from just a few minutes to up to half an hour and can be taken on your desktop computer or mobile device.

Refer Friends for Bonus Points

Depending on your country, you may be able to refer your friends and extended family members to the program in order to earn bonus points. You can invite as many friends as you'd like, but you will only receive bonus points on the first 10 members per month that you refer. Your unique referral link is available in your account under the Invite & Earn page. At any time, you may view your bonus points credits for referrals under the 'Awarded' tab.

Is Rakuten Insight Legit or Scam?

rakuten insight legit or scam

Is Rakuten Insight Legit?

Rakuten Insight is a legitimate online survey panel and is not a scam. It is a real survey site and is not fake, as Rakuten Insight has been a pioneer in online marketing research in Asian since 1999. As with any survey program, users may have different experiences as members, but the Rakuten Insight panel is legit.

Eligibility: Anyone 16 years and older from the following countries may join: Australia, Cambodia, China, Hong Kong, France, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, United Kingdom, USA, Vietnam.

Alternatives to Rakuten Insight

If you're looking for an alternative to Rakuten Insight, take a look at these survey programs that are similarly structured and offer gift card and cash rewards:

Rakuten Insight Reviews (103)

5 Star Reviews (38) 36.9
4 Star Reviews (25) 24.3
3 Star Reviews (11) 10.7
2 Star Reviews (8) 7.8
1 Star Reviews (21) 20.4

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December 26, 2022 by george from United States

it is easy to offer many surveys, but when you click on one, and without answering a single question, are redirected and done, that means there was either no ACTUAL study or the study was closed. If it was closed, WHY IS IT ON YOUR SITE

Also, try HONESTY, a five minute survey on your dashboard, should not redirect you to a 15-20 minute study

Sadly, I think they know this, and just do not care, as trying to submit a request for help is impossible, so that further shows , that they JUST DO NOT CARE

walk around looking for change on the ground, a better use of your time than this site, which likes to offer many surveys, but few are actually accepting replies, and many have times which are JUST NOT TRUE

Rakuten Insight reply logo

Rakuten Insight responded to this review on August 10, 2023

Hi George, thanks for giving us a shot and thanks for the honest feedback.
We have put in a lot of hard work to improve the experience of our users since you posted your review.
Have you tried any surveys on our site recently? Has your experience improved?
It Became Very Bad

November 9, 2022 by Pa from United States

I joined over a year ago, and it was pretty easy to do surveys and collect points. I was qualified for most surveys and I earned enough points pretty quickly to get the gift cards.

However, in the past month, almost none of the surveys give out points any more. I click "take the survey" and I am immediately redirected to the "thank you" page and only given one point, OR I spend the allotted time doing the survey and suddenly I am kicked out and I am NEVER qualified to get the full points offered. It's become incredibly difficult to get points of any kind and I am just trying to get enough points to cash out, get my gift card, and shut down this account. This is terrible.

Rakuten Insight reply logo

Rakuten Insight responded to this review on August 10, 2023

Hi Pa, sorry to hear we let you down! We have been working hard to improve the survey-taking experience on our site. We would love for you to give us another chance and share your feedback!
It's alright...

October 25, 2022 by LeNita from United States

Been on this about a few months now and barely qualify for surveys after finishing them (long ones even though it may say shorter time limit), they email repeatedly for each survey that's on your dashboard (which is very annoying) and there's no way to change how often you're emailed. You can cash out when reaching 500 pts either to Paypal or for an Amazon card (only 2 options they have) so now I'm trying to get up that so I can shut it down. Sometimes if you qualify, it says the "reward" isn't instant and takes weeks to add on to your points. I'm trying to be patient...so if none of this stuff bothers you, it's alright.

Haven't redeemed yet

September 27, 2022 by Frances from United States

I've been with them for over a month now. I get survey invitations every day but I rarely qualify for them and I'm still only about halfway to be able to redeem in a month's time. Most are for 40-50 points taking 10-15 minutes. I see one for 100 points on occasion. I only have 300 points and you need 500 to redeem. You have a choice between PayPal and Amazon. I believe that's it. The surveys I have done have been good and interesting and easy. I just wish I would qualify for more. I have completed my member profile so I guess I'm one of the unlucky ones that aren't what most of them are looking for.

Avoid This One

September 27, 2022 by Pamela from United States

This site claims that many of the surveys will pay as soon as they close--usually in eight weeks--and they put these in a "tabulating" column. Don't count on ever being paid for these! When I contacted them and told them it had been nine weeks on my first one, they not only did not pay but they removed several more from the column.