Rakuten Insight Reviews and Features

Rakuten Insight website screenshot

Rakuten Insight

Rakuten Crimson House, 1-14-1 Tamagawa Setagaya-ku, Tokyo,   158-0094 JP
Tel: +81-50-5581-1710   Contact: https://us.m.aipsurveys.com/inquiry
Operated by: Rakuten Insight Global


payment icon

checkmarkCash paid via PayPal checkmarkAmazon gift cards checkmarkRetail e-vouchers

study types icon

checkmarkOnline surveys checkmarkMobile surveys checkmarkMobile app checkmarkTeen surveys

payment info icon

500 point ($5) minimum account balance required to request rewards in the USA. 100 points (Rs. 100) required for gift vouchers in India.

similar panels icon

Panel Champ, Myiyo

In July 2018, AIP Online Surveys rebranded itself as Rakuten Insight.

Rakuten Insight is an online survey panel where consumers can voice their opinions to private companies, government organizations, academic institutes in exchange for cash and gift cards. Panel participants help Rakuten advise on the development of better products and services.

How Rakuten Insight Works

rakuten insight website

Join to Take Surveys

Signing up to take surveys with Rakuten Insight, is as easy as filling out the registration form. Once complete, you will be sent online surveys to fill out. Multiple users from the same household may register, however every person will require their own separate e-mail address to register and accounts cannot be shared.

Take Surveys, Earn Rewards

Rakuten Insight awards points for every survey completion. Point amounts will vary based on the content, the number of questions and the length of each survey. Accumulated EPoints can be redeemed for cash or vouchers, with reward options varying by country.

Payment and Rewards

rakuten insight rewards

Gift Card Options

In the USA, you can opt to redeem your points for Amazon gift cards. Just 500 points is needed for a $5.00 e-gift card which will be e-mailed. For residents of India: redeem your EPoints for your choice of an Amazon e-voucher, Flipkart online voucher or Lifestyle online voucher. Just 100 EPoints (worth Rs. 100) is required for your first redemption.

Get Cash for Surveys

If you'd like to receive cash payments for competing surveys with Rakuten Insight, a few different options are available:

  • PayPal payments - redeem your points for a cash payment made to your Paypal account with just 500 Epoints (worth $5) in earnings. Available in the USA.
  • Paytm payments - get paid by Paytm, with just 100 EPoints (Rs. 100) in your account. Available to members in India.
  • Venmo: Venmo cash payments are available in select countries. A minimum of 500 points is required.
Points conversion: In the USA, 100 points = $1.00 USD. In India, 100 points = Rs. 1.

Redeeming Rewards

Rewards can be redeemed from the 'Point Shop' page. Follow the instructions to redeem your points at any time for rewards (provided you have enough). Note that the email you use to sign up for Rakuten Insights must match the email used on your PayPal or Venmo account in order to receive a cash payment without issue. Payments are usually issued in batches - typically, once per month.

Visit the Rakuten Insight website 

Survey Taking Experience

rakuten insight app

Rakuten Insight App

Users with Android devices can opt to download the Rakuten Insight app on their mobile phone, which can make it easier to take surveys as they become available. Use the app to not only take surveys directly from your phone, but to also see all surveys available in your account and to cash out your points for rewards. The app is currently not available to iOS users.

Survey Frequency

Although the number of paid surveys invitations you receive will vary based on your demographic information, the more complete and up-to-date your profile is, the more likely it is you will receive surveys to complete. Survey lengths vary from just a few minutes to up to half an hour and can be taken on your desktop computer or mobile device.

Refer Friends for Bonus Points

Depending on your country, you may be able to refer your friends and extended family members to the program in order to earn bonus points. You can invite as many friends as you'd like, but you will only receive bonus points on the first 10 members per month that you refer. Your unique referral link is available in your account under the Invite & Earn page. At any time, you may view your bonus points credits for referrals under the 'Awarded' tab.

Eligibility: Anyone 16 years and older from the following countries may join: Australia, Cambodia, China, Hong Kong, France, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, United Kingdom, USA, Vietnam.

Alternatives to Rakuten Insight

If you're looking for an alternative to Rakuten Insight, take a look at these survey programs that are similarly structured and offer gift card and cash rewards:

Rakuten Insight Reviews (90)

5 Star Reviews (36) 40.0
4 Star Reviews (24) 26.7
3 Star Reviews (11) 12.2
2 Star Reviews (6) 6.7
1 Star Reviews (13) 14.4

Sort Reviews By: Date | Highest rating | Lowest rating

No good

August 4, 2022 by John from United States

They will kick you out for no reason. Beware of this site.

Bad Business Practices

June 20, 2022 by SUE from United States

They terminated me for no reason at all. There's no one to get in touch with, and support just gives a canned response. I reviewed all the policies, and couldn't find anything that I violated.

This is what I get from support:

Unfortunately, we have discovered evidence of engagement in one or more acts prohibited by the Member Agreement you accepted at time of registration.
We are not obligated to disclose which prohibited act(s) were committed.

Your account will no longer be invited to participate in surveys, any points you have accrued are forfeit, and any pending exchange requests will be cancelled.

Please refer to our complete Member Agreement here if anything is unclear.
In particular, Section 5 outlines prohibited acts.


Rakuten Insight Surveys Member Support


May 13, 2022 by Barry from United States

Surveys have become much longer than promised and much more difficult to qualify. Takes way too long to get 500 points which is only $5. Waste of time.

No points

May 30, 2021 by David from India

I had completed a survey for 70 points, survey number #1012292, but I hadn't received my points from 3 days, this is upsetting me, fix it Rakuten.

Bad inquiry services & response

November 20, 2019 by Mohd Shahnan from Malaysia

It takes too long for the inquiry services to react to your report or inquiry. The redeem period is also too long, if you did not received your redeemed voucher you will have to wait for 2 weeks after your first report, then if you report again they will as you to wait for another 2 weeks and so on. My redeemed voucher up until now still have not been receive. Already reported but they always ask me to wait for 2 freaking weeks.