Rakuten Insight Reviews and Features

Rakuten Insight website screenshot

Rakuten Insight

Rakuten Crimson House, 1-14-1 Tamagawa Setagaya-ku, Tokyo,   158-0094 JP
Tel: +81-50-5581-1710   Contact: https://us.m.aipsurveys.com/inquiry
Operated by: Rakuten Insight Global

Quick Overview:
Rewards Offered: Amazon gift cards Cash paid via PayPal Retail e-vouchers Sweepstakes entries
Member Opportunities: Online surveys Refer-a-friend program Teen surveys
Redeeming Rewards: 500 point ($5) minimum account balance required to request rewards in the USA. 100 points (Rs. 100) required for gift vouchers in India.
Similar Panels: Opini, Panel Champ, Myiyo

As of July 2018, AIP Online Surveys rebranded itself as Rakuten Insight.

Rakuten Insight Global, the parent company of Rakutan Insight, serves business organizations and entities from all over the world, with their primary markets being Europe, the United States, and Asia. Panel participants help Rakuten advise on the development of better products and services.

Payment and Rewards

Unique "EPoints" System

Once you are registered with Rakuten, you will be sent surveys to fill out. Multiple users from the same household may register, however every person will require their own separate e-mail address to register.

Rakuten uses a unique EPoints system that rewards you with points that vary according to content, the number of questions and the length of each survey. Accumulated EPoints can be redeemed for cash sent to your PayTM account. In India, 1 EPoint = Rs. 1, and in the US, 100 EPoints = 1.00 USD.

Voucher Options

For residents of India: redeem your EPoints for your choice of an Amazon e-voucher, Flipkart online voucher or Lifestyle online voucher. Only 100 EPoints (worth Rs. 100) is required for your first redemption.

Cash Option

For USA residents: Redeem your points for a cash payment made to your Paypal account with just 500 Epoints (worth $5) in earnings.

For India residents: Get paid by Paytm, with 100 EPoints (Rs. 100). Payments are issued in batches; this is typically done once per month. Remember that the email you use to sign up for Rakuten Insights must match the email used on your PayPal account in order to redeem your cash.

Visit Rakuten Insight's website

Survey Taking Experience


Although the number of surveys invitations you receive will vary based on your demographic information, the more complete and up-to-date your profile is, the more likely it is you will receive surveys.

Refer Friends for Bonus Points

Country dependent: refer your friends and extended family members to Rakuten, and get credited with bonus points awarded to your account.

Sweepstakes Opportunities

Periodic 'lucky draws' are held with prizes like electronics including iPads, and gift cards to major retailers. Log into your account for information regarding how to win.

Eligibility: varies across countries; only users 16 years and older may join.

Rakuten Insight Reviews (73)

5 Star Reviews (31)
4 Star Reviews (19)
3 Star Reviews (8)
2 Star Reviews (6)
1 Star Reviews (9)

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Bad inquiry services & response

November 20, 2019 by Mohd Shahnan from Malaysia

It takes too long for the inquiry services to react to your report or inquiry. The redeem period is also too long, if you did not received your redeemed voucher you will have to wait for 2 weeks after your first report, then if you report again they will as you to wait for another 2 weeks and so on. My redeemed voucher up until now still have not been receive. Already reported but they always ask me to wait for 2 freaking weeks.


December 13, 2016 by Kristoffer from Philippines

Many surveys but almost a year now, my 500 redeemed voucher was not yet sent. Terrible!!!


June 11, 2015 by george from United States

surveys take forever for very few points. I have seen where people said ten dollars a year, and that is on the high end. I have cashed our five dollars and quit. There was a five minute survey which offered one point, and that is a whole penny. That did it for me to part ways

Low flow of survey and points

November 23, 2019 by Roshani from India

1 day one e point is just rs1. After 100 days you get rs 100.
Time wasting.

no other modes of payment

March 25, 2017 by Grizel from Philippines

I have applied for a 250 voucher redemption last Dec 2016, and I haven't received it. Emailed them twice yet they keep on telling me that it has been processed. They send me the bill #, tried checking it online but unfortunately no parcel/document has the bill# they had given me.... too slow. Terrible way of sending rewards. It could have been Paypal or other online payment.