Rakuten Insight Reviews and Features

Rakuten Insight website screenshot

Rakuten Insight

Rakuten Crimson House, 1-14-1 Tamagawa Setagaya-ku, Tokyo,   158-0094 JP
Tel: +81-50-5581-1710   Contact: https://us.m.aipsurveys.com/inquiry
Operated by: Rakuten Insight Global

Quick Overview:
Rewards Offered: Amazon gift cards Cash paid via PayPal Retail e-vouchers Sweepstakes entries
Member Opportunities: Online surveys Refer-a-friend program Teen surveys
Redeeming Rewards: 500 point ($5) minimum account balance required to request rewards in the USA. 100 points (Rs. 100) required for gift vouchers in India.
Similar Panels: Opini, Panel Champ, Myiyo

As of July 2018, AIP Online Surveys rebranded itself as Rakuten Insight.

Rakuten Insight Global, the parent company of Rakutan Insight, serves business organizations and entities from all over the world, with their primary markets being Europe, the United States, and Asia. Panel participants help Rakuten advise on the development of better products and services.

Payment and Rewards

Unique "EPoints" System

Once you are registered with Rakuten, you will be sent surveys to fill out. Multiple users from the same household may register, however every person will require their own separate e-mail address to register.

Rakuten uses a unique EPoints system that rewards you with points that vary according to content, the number of questions and the length of each survey. Accumulated EPoints can be redeemed for cash sent to your PayTM account. In India, 1 EPoint = Rs. 1, and in the US, 100 EPoints = 1.00 USD.

Voucher Options

For residents of India: redeem your EPoints for your choice of an Amazon e-voucher, Flipkart online voucher or Lifestyle online voucher. Only 100 EPoints (worth Rs. 100) is required for your first redemption.

Cash Option

For USA residents: Redeem your points for a cash payment made to your Paypal account with just 500 Epoints (worth $5) in earnings.

For India residents: Get paid by Paytm, with 100 EPoints (Rs. 100). Payments are issued in batches; this is typically done once per month. Remember that the email you use to sign up for Rakuten Insights must match the email used on your PayPal account in order to redeem your cash.

Visit Rakuten Insight's website

Survey Taking Experience


Although the number of surveys invitations you receive will vary based on your demographic information, the more complete and up-to-date your profile is, the more likely it is you will receive surveys.

Refer Friends for Bonus Points

Country dependent: refer your friends and extended family members to Rakuten, and get credited with bonus points awarded to your account.

Sweepstakes Opportunities

Periodic 'lucky draws' are held with prizes like electronics including iPads, and gift cards to major retailers. Log into your account for information regarding how to win.

Eligibility: varies across countries; only users 16 years and older may join.

Rakuten Insight Reviews (73)

5 Star Reviews (31)
4 Star Reviews (19)
3 Star Reviews (8)
2 Star Reviews (6)
1 Star Reviews (9)

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not good

December 18, 2013 by praveen from India

These people giving too much pressure for taking surveys on a controlled manner..

No Surveys

October 22, 2013 by Fili from United States

Not enough surveys. One can make $10-15 max a year at this site.

My complaint: not enough points, not enough surveys

October 16, 2013 by si from United States

That is pretty much all I can say.

I was not a member for long and cannot say anything about the cashout process.

Why bother when there are so many portals around that grant more points for your time

AIP-It would take a lifetime to cash out

October 7, 2013 by Linda from United States

The minimum number of points to cash out are 500 for cash or vouchers. They give 1 or 2 points per survey. I quit after a short period of time. Not worth it

Rewards too small

July 21, 2013 by Robert from United Kingdom

You need 1000 points to cash out but most survey's only give you a couple of points.

The odd one is 70 points but that is for a extremely long survey.

Cashing out here will take a good few years as survey's are not that frequent.