Valued Opinions Reviews and Features

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Valued Opinions

6 Research Drive, Shelton, Connecticut  06484 US
Tel: 1-888-257-7030   Contact:
Operated by: Dynata


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$10 minimum account balance required for rewards redemption.

Valued Opinions, established in 2004, is an online survey panel operated by Dynata. The panel is available in over 15 languages across more than 20 different countries and has over 3 million members. Valued Opinions members receive "cash" redeemable for vouchers for each survey they participate in and quarterly cash draws for members are also held.

One notable difference between Valued Opinions and other paid surveys is the amount they pay per survey. You can expect to earn between $1 and $5 for each survey you complete. The surveys offered are more detailed and may take longer to complete, but you can still expect to rack up decent earnings in a reasonable amount of time.

How Valued Opinions Works

Joining is Easy

You can register a free Valued Opinions account within minutes - simply enter your name, address, email address and desired password on the registration page. If you prefer, you can link your Facebook account and register using the details stored there.

You’ll be prompted to fill more information in your profile after you’ve registered - and doing so will improve your chances of being eligible for a wide range of surveys.

Account Profile = More Surveys

There are 20 categories in which you are prompted to share information about yourself. This includes your political beliefs, shopping habits and health conditions. Chances are that you won’t be eligible for many surveys until you fill out your profile, so it’s in your interests to do this as fully as possible

Once you’ve filled out your profile, you’ll see the surveys available to you on the main dashboard. You’ll be notified of the reward for doing so before you start - and will be instantly rewarded once you’ve finished. Once you’ve accumulated at least $10 in your Valued Opinions account, you’ll be eligible to convert these credits into virtual gift cards.

Payment and Rewards

Survey Details

Most surveys taken with Valued Opinions reward between $1 and $5, although at times you may be sent unpaid surveys to help with identifying your unique interests. The typical survey takes 15-20 minutes to complete, however the estimated time is always outlined beforehand.

For every survey completion, you will receive "cash" deposited into your account immediately after completing a survey. This can be converted into a wide range of digital retail vouchers.

Survey Rewards

Points can be redeemed for the following rewards once a minimum of $10 is collected: Visa promo codes, CVS/pharmacy e-gift cards, e-gift cards, gift codes, Spa Week e-gift codes, Macy's offline gift cards, vouchers, Chillis gift cards, e-gift cards, iTunes e-gift cards, and Southwest Rapid Reward Points. These rewards apply to USA members, though are very similar in other countries.

Some reward cards come with a “premium” attached. For example, it’ll cost you $22 worth of points to purchase a $20 Amazon voucher - and a $20 prepaid Visa card will cost you $25 worth of points. So, it’s worth taking the time to explore if you’re likely to use any of the gift cards available without a premium.

Rewards Redemption

Electronic gift vouchers are typically delivered within 24 hours. It can take up to 28 days to receive an offline (physical) gift card in the mail. You can also donate your points to charity, including UNICEF.

Visit Valued Opinion's website 

Community Features

More Than Surveys!

As a panel member, you can also participate in diary studies, or test products at home.

Join the Debate on Social Media

Valued Opinions is consistently posting questions for its community on social media. To share your opinion and interact with other members, follow Valued Opinions on Facebook, Twitter or Instagram.

Member Badges

Valued Opinions offers a unique program which involves its more active members collecting "badges" for their level of participation. There are 5 levels that can be achieved with mini tasks that must be completed. The five levels are listed from lowest to highest:

  • Bronze
  • Silver
  • Gold
  • Platinum
  • Diamond

Valued Opinions Monthly Red Cross Donations

Every month, Valued Opinions donates $10,000 of its profits to the American Red Cross. By participating in Valued Opinion surveys regularly, you are helping the company to continue this charitable gesture.

Is Valued Opinions Legit or a Scam?

Valued Opinions guarantees that the information you provide remains secure. Every piece of data you give is kept anonymous and confidential. They also abide by strict rules of the Market Research Association and the Market Research Society, making them a safe website and not a scam. Although they are legitimate, as with any paid surveys site, your personal experience with the program may vary.

Eligibility: USA residents must be 13+, UK residents must be 16+, Australia residents must be 14+

Valued Opinions Reviews (364)

5 Star Reviews (68) 18.7
4 Star Reviews (60) 16.5
3 Star Reviews (38) 10.4
2 Star Reviews (46) 12.6
1 Star Reviews (152) 41.8

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Shady Lately

April 6, 2021 by Amy from United States

I have been a Valued Opinions for a few years. I have always liked them. They offer many survey opportunities and send rewards quickly. However, I redeemed for a $20 Amazon voucher yesterday and have not received my code. I have received absolutely no correspondence from Valued Opinions on this matter. It's frustrating to put in the time and not receive compensation!

Edit: The issue was resolved and all is well.


March 30, 2021 by OLGA from United States

I was a faithful survey takers i had save up to $306.00 in rewards. Valued opinions had not sent me an survey for a while. So i would update my profile monthly but they still had not sent me any surveys. So I went on the website to update my profile and saw that my rewards had been taken and my membership was cancelled. i enquired and they said my account was FLAGGED. When i asked my no answer was given. Only that i needed to be more faithful. I also called to make an complaint with DYNATA and they said someone would be in connect with me that was 2 months ago. So now I am wondering about Dynata. Valued Opinions stole my hard work and my $306.00. There is a SHAME ON YOU segment on the news station here I'm thinking about making an complaint with them. So please someone with DYNATA or SURVEYPOLICE reach out to me. I am a care giver and wanted to use my rewards to help out in my home, times being what they are. Thank you.

waste of time

March 1, 2021 by gordon from United Kingdom

before you start you need to understand just how many hours it will take you to earn just a few pounds. You will take part in many, many surveys only to be told near the end that you don't qualify and therefore you'll not receive any reward (but rest assured, they'll be happy to have collected all the info you've given them).

Everyone likes a few extra pounds in their pocket but you need to know that my experience of time spend vs rewards received made this site completely pointless for me.

Oh Snap!

February 11, 2021 by refik from United Kingdom

Just like many "valuable", "diamond-rated", attentive, accurate and longtime users I was also "Thanos snapped" by the company and Dynata in 2020 for no reason whatsoever. Do not even consider using this company.


February 9, 2021 by Chris from United Kingdom

Nice company pays correctly by 1 dont get n=many surveys.