YouGov Reviews and Features

YouGov

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Tel: +44 (0)20 7012 6000   Contact: https://today.yougov.com/about/contact-us/
Operated by: YouGov

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KEY FEATURES:

> How YouGov works
> Reward options
> Survey taking experience
> Is YouGov legit?

YouGov is one of the world's leading research companies, with an impressive 27 million members worldwide. They publish a number of syndicated reports, such as the annual Global Survey of Wealth & Affluence, which provide comprehensive market intelligence on a range of industry sectors. The results of their research is frequently featured in the media.

Create a YouGov account in minutes

To join YouGov, simply enter your email address and desired password on the sign up screen on the website. You’ll be sent a verification email containing a code to confirm your email address, then voilà. You’re ready to go.

Start Taking Surveys

YouGov will email you when a new survey becomes available. You can expect to receive 5-7 new opportunities per week and you’ll earn points for each paid survey completed.

Convert Your Points Into Rewards

Once you’ve earned enough points, you’ll be able to convert these into rewards including cash, gift cards and more.

Sign Up Bonus!

Join YouGov online panel and get rewarded for participating in online surveys and focus group opportunities. As a sign up bonus, you will get your first 500 points for creating your account and confirming your e-mail address. You'll earn an additional 2000 points for filling out the very short welcome survey that takes approximately 3 minutes to complete.

Compensation Per Survey

Most online surveys will award between 300-500 points; the longer the survey, generally, the more points that are awarded. 1,400 points equates to $1.00. Reward redemptions are for gift cards but vary from country to country. In the USA, the minimum is 35,000, which equates to a $15 gift card. The first survey available to you after registering is worth 2,000 points, which will help you on your way to obtaining your first reward.

Reward Options

YouGov surveys offers a variety of redemption options for members, and these options vary from country to country. Cash payments awarded via PayPal are a way to earn money in some countries, and gift cards are available in most countries. Retailers include Amazon, Best Buy, Apple, Walmart, and more. YouGov branded merchandise is also available.

• PayPal payments - receive a $25 PayPal payment by redeeming 30,000 points. Receive a $50 payment by exchanging 55,000 points or a $100 payment for 100,000 points.
• Amazon gift cards - receive a $25 Amazon gift card in exchange for 30,000 points. A $50 gift card = 55,000 points, and a $100 Amazon card = 100,000 points.
• Additional rewards - Visa pre-paid cards, bank transfers, additional gift card options and merchandise available on a per-country basis.

Rewards Delivery

Cash rewards are issued within 1-3 working days. Gift card rewards take approximately 2-3 weeks to receive after redemption. Gift cards are physically mailed.

Survey Lengths

The length of each online survey varies, but most are between 5-15 minutes long. Surveys are rarely longer than 20 minutes, as this is considered a maximum. YouGov offers paid surveys quite frequently compared to other similar sites. You will receive an email every time a new survey is available. It can be different from country to country, but on average you can expect 5-7 surveys a week.

A big plus for YouGov is that they almost never send you a link to a survey that you then do not qualify for. If you are screened out, you are likely to be matched with another survey.

Survey Topics

As with any paid survey site, YouGov's survey topics can vary, however most of the time, they frequently about politics, as YouGov's surveys and political polling results are frequently published in the media. Surveys may also be about consumption habits, your social attitudes, what you think of things happening in the news, and so on.

See the Opinions of Others

YouGov offers the chance for you to see what your answers in surveys are used for. About once a month, they send out a newsletter, where they link to some of the national and international stories where their survey results have been featured. You can also find this information on their website if you choose not to receive their newsletters. This gives you the ability to find out where your opinions stand in relation to the greater YouGov surveys community!

Download the YouGov App

YouGov has a mobile surveys app that has been downloaded over one million times and is available on both iOS and Android. Download the app to take paid surveys on the go, check your points balance and to redeem rewards. Stay up to date on the latest survey releases by activating push notifications that will come to your mobile first!

YouGov Lottery

In some countries, YouGov surveys offers a lottery, and you can use your points in exchange for chances to win. The prizes you can win in the lottery can be big!

Refer Friends, Earn Money

In some countries, YouGov provides you the opportunity to earn points for every friend you refer to their site using your unique link. Once a friend has signed up and completed 6 surveys on YouGov, you will receive 200 points credited to your account.

If you're an experienced affiliate marketer, you can earn up to $3 per lead if you apply for YouGov's affiliate program.

Share Your Opinions!

The ‘Opinions’ feature of the YouGov surveys website lets you share your opinion on the topics that interest you most. When you do, other members will be able to comment and vote in a poll whether they disagree or agree.

What’s more, you can browse other people’s opinions and respond and vote on them in this polling section.

Is YouGov Legit?

YouGov is absolutely legitimate and has been in business for over 20 years. They run a high-quality online survey panel that conducts thousands of surveys yearly and is frequently featured in the media. The YouGov survey site is legit, not a scam, and is a great and safe way to voice your opinions and participate in quality research.

As with any survey site, member experiences may vary, so before joining, it's advisable to read the YouGov survey reviews below, so that expectations are met.

Eligibility: Available in select countries. Must be age 14+ in USA to join, 16+ in UK to join.

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YouGov Reviews (399)

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September 26, 2025 by Joanne Therese from Philippines

After 1 and a half years of being a member, I was finally able to redeem in 2023.
Pros:
Inform through email when an
a survey suits you.
No Disqualification, Filled up or
Closed survey.
Fast processing of payout request. I
received payment soon after..
Cons:
Will take quite some time to earn
points.
The frequency of surveys varies..
There are months that not a single
survey is provided but sometimes
there are a number in a month.
Survey points aren't really that huge.
Often it's 60 points which I think is
the lowest to be earned.

September 7, 2025 by Linda from United States

That being said I have to make $50 to be eligible for a bank transfer. It takes a while for me to cash out. I've been a loyal member for years and I'll continue to be.

September 6, 2025 by Judi from United States

I’ve always liked this panel and had good things to say about it but lately I haven’t been getting a log in code! I contact support and only get a reply in another language! Help!

June 22, 2025 by Stephanie from United States

This has always been one of my favorite survey sites. But something has changed. They have no customer service anymore. Unlike every other site that allows you to create your own password to get in and out of your account, they will only allow you to put in your email and send you a code. This code never comes. When you write them, they only send you an automated response. No actual person ever answers you. They hardly ever send any surveys anymore. They're more about this YouGov chat that earns you nothing to get your opinion on topics of the day to send the results to news stations. That was always just an added bonus. Now that's all they really send you anymore. This was my favorite site for almost 10 years. I don't know what happened to them.

May 7, 2025 by Ian from United Kingdom

Last time I claimed the 50 pounds bank transfer which I use for food with cost of living was hoping became again and could buy food but my money gone in and sent several messages to support no answer so what should be help left me with no food with no help from support