National Consumer Panel Reviews and Features

National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI

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KEY FEATURES:

The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

• $100 Monthly Sweepstakes (20 winners each month)
• $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
• $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

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National Consumer Panel Reviews (104)

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August 13, 2016 by roxanne from United States

the only thing is very takes lot of your time you have to record every time you go shopping and the way to record it is very frustrating. it a good site if you have the time

July 13, 2016 by Carol from United States

After being a panelist for 18 years I requested a new catalog. It came in Spanish. I requested one In English. I compared points needed for a prize. In only three items there was a 29,000 difference LESS for the Spanish catalog!! I'm insulted about the blatant discrimination this company represents. I will contact the State & Federal authorities about their unsavory practices. 18 years? I deserve more respect!

June 10, 2016 by Colleen from United States

I joined NCP several years ago and scanned purchases and took surveys earning over 200,000 points. When it finally became too time-consuming I made the mistake of ending my membership before using my points. I was immediately locked out until the equipment was returned. I dug out my membership packet and followed the instructions using the only return label supplied. Since it was a USPS label it was taken to the local post office and sent on its way. Over two months later I am still locked out of the site because they say they have not received the equipment and it should have been returned Fed-Ex. Obviously the package has gotten lost in transit and I am now unable to redeem all of the points I spent much time earning. I am being held responsible for a mistake either on the part of the USPS or the NCP warehouse. I have also been threatened with collection for the price of the equipment. I do not understand how anyone would possibly think a person would choose to keep equipment that is useless to them and forfeit accumulated points. Be very wary of this company. If you decide to participate be sure and use your points before you end your participation. Otherwise, the mistakes of others may cause you to lose the points you work for.

May 16, 2016 by Ina-mae Q from United States

I have been a panelist for more than a year now, and although it takes a while to scan all the items I bought, (especially on a long trip) and entering the prices when I shop at a smaller store can be tasking, I am still being rewarded for something I was already doing and plan on continuing to do, shopping. It takes you a while to earn points for bit ticket items but its almost like getting FREE stuff. Quit whining and return the scanner so someone like me can take your place. And this is NOT a paid or solicited review. Just an honest review from someone who understands the work required is worth the rewards offered.

May 12, 2016 by Henk from United States

This site takes a lot of effort, especially when you go pick up all the groceries for two weeks, you have to scan every item then find it on your receipt and enter a price etc.