National Consumer Panel Reviews and Features

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National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI


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checkmarkAmazon gift cards checkmarkGoogle Play credits checkmarkPrepaid debit or credit cards checkmarkMovie vouchers checkmarkRetail e-vouchers checkmarkMerchandise

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checkmarkBarcode scanning checkmarkOnline surveys checkmarkMobile app

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Mobile app users need 5,000 points to redeem their first e-code reward.

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The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Payment and Rewards

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Visit National Consumer Panel's website 

Participant Experience

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Visit National Consumer Panel's website 

Community Features

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

  • $100 Monthly Sweepstakes (20 winners each month)
  • $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
  • $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

National Consumer Panel Reviews (103)

5 Star Reviews (37) 35.9
4 Star Reviews (7) 6.8
3 Star Reviews (7) 6.8
2 Star Reviews (8) 7.8
1 Star Reviews (44) 42.7

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a lot of work...

November 27, 2013 by Christina from United States

I started scanning purchases several years ago with a company other than NCP. Points added up relatively quickly and the work was not too bad. About 2 or 3 years ago NCP took over for the other company. I assumed the work would be about the same, but I was wrong. For the last 2 or 3 years I've been scanning all of my purchases, inputting the price of each item, whether it was on sale, how many items, etc. This is a huge amount of work. In the time I've been a panel member I've been able to 'earn' maybe 2 items that I want. When I started this process I had a lot of time on my hands and not much money, so I think it was worth it. My circumstances have since changed and I can't justify the time commitment for essentially no benefit. I recently advised NCP that I wanted to end my membership. The initial response was polite, asking me to reconsider in exchange for a large number of "points." I responded that that I just didn't have time so I needed to end my membership. All of the communications that I received after that were curt and rude. I have been as pleasant as I can be in my communications, while receiving curt and rude responses in return. Today, I got another e-mail from another individual threatening to report me to a collection agency if I didn't return the equipment (that I already returned). I realize that this was a form letter but I find it to be unfortunate business practice to routinely threaten your associates.

the only time they pay ...

October 16, 2013 by si from United States

... is when you sign up though a reward site for the initial registration.

I cannot be bothered with "sweepstakes only" when other portals give you those on top.

I have never won any and I believe I should get something in return for sharing my opinion in epic length

BIG waste of time

October 2, 2013 by april from United States

I was really excited about signing up for this panel. I thought "how hard can it be??" After my first trip to the grocery store, I got home and went to scan my first ($250) trip to the grocery store. I read the directions again just to be sure (mind you all of my groceries are sitting in bags around me on the floor) and scanned the first item. It popped up and asked the price, was it on sale, did I use a coupon and the quantity. Needless to say I had to enter the price for every single item and then answer all of the questions. I thought all that time and work would be rewarding? After a few months I just couldn't do it anymore. I uploaded every week and still didn't have half the points I would've needed for the worst prize that they had. Stay away from them!


September 30, 2013 by Denell from United States

I have been a member of this panel off and on for years. I have never had any problems. They are always prompt when you have a problem. All you have to do is input your store purchases into a scanner at least once a week and transmit (automatically by computer). It does take a while for points to add up. I have received a luggage set and pots and pans over the years.

Total Waste of Time

September 21, 2013 by Ashley from United States

After taking surveys and scanning purchased products for nearly two years, I cashed in all of my hard earned points for one movie theater ticket. Thanks, guys.