National Consumer Panel Reviews and Features

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National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI

KEY FEATURES:

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PAYMENTS OFFERED

checkmarkAmazon gift cards checkmarkGoogle Play credits checkmarkPrepaid debit or credit cards checkmarkMovie vouchers checkmarkRetail e-vouchers checkmarkMerchandise

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HOW TO PARTICIPATE

checkmarkBarcode scanning checkmarkOnline surveys checkmarkMobile app

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REDEEMING REWARDS

Mobile app users need 5,000 points to redeem their first e-code reward.

The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Payment and Rewards

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Visit National Consumer Panel's website 

Participant Experience

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Visit National Consumer Panel's website 

Community Features

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

  • $100 Monthly Sweepstakes (20 winners each month)
  • $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
  • $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.


National Consumer Panel Reviews (100)

5 Star Reviews (36) 36.0
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4 Star Reviews (7) 7.0
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3 Star Reviews (5) 5.0
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2 Star Reviews (9) 9.0
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1 Star Reviews (43) 43.0
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Rude company!

January 17, 2014 by April from United Kingdom

I Do NOT recommend Nielsen consumer panel to anyone!
we received our scanner but couldn't get it to work back in the summer of 2013. They sent us a new scanner and another time new cables and it still didn't work and so they sent us a bag to return the scanner in September 2013 having wasted hours scanning our shopping over the few months we had it.
We returned it only to receive an abrupt phone call automated message in October 2013 demanding we return the equipment which I called and said we had done some weeks before.
We have today January 17th 2014 had a Final Notice letter demanding the return of their equipment with the threat of them taking legal action and charging us for the equipment!
I tried to call their helpline which gives you three options to choose from but each option takes you back to that same automated message offering the three options over and over again.
I managed to search an alternative number for them through their press office and called to say yet again that I have returned their equipment 3-4 months ago!
They told me the letters have been sent out in error and that they have had lots of calls today but NO apology!!
We wont get anything for the points we had collected and I wish I'd never had anything to do with this rude officious company whose customer service leaves much to be desired!
Don't use them, it's not worth the hassle and threats!! here's hoping this is the end of the matter and that they retract their threats made to us but somehow I fear this wont be the last of it. Please spread the word!
Thanks

Dont waste your time

December 28, 2013 by maria from United States

They want so much from you for such little return! Not to mention, they constantly send you emails and annoying emails at that! They are way to involved. I would never recommend this, in fact, i am no longer a panel member.

a lot of work...

November 27, 2013 by Christina from United States

I started scanning purchases several years ago with a company other than NCP. Points added up relatively quickly and the work was not too bad. About 2 or 3 years ago NCP took over for the other company. I assumed the work would be about the same, but I was wrong. For the last 2 or 3 years I've been scanning all of my purchases, inputting the price of each item, whether it was on sale, how many items, etc. This is a huge amount of work. In the time I've been a panel member I've been able to 'earn' maybe 2 items that I want. When I started this process I had a lot of time on my hands and not much money, so I think it was worth it. My circumstances have since changed and I can't justify the time commitment for essentially no benefit. I recently advised NCP that I wanted to end my membership. The initial response was polite, asking me to reconsider in exchange for a large number of "points." I responded that that I just didn't have time so I needed to end my membership. All of the communications that I received after that were curt and rude. I have been as pleasant as I can be in my communications, while receiving curt and rude responses in return. Today, I got another e-mail from another individual threatening to report me to a collection agency if I didn't return the equipment (that I already returned). I realize that this was a form letter but I find it to be unfortunate business practice to routinely threaten your associates.

the only time they pay ...

October 16, 2013 by si from United States

... is when you sign up though a reward site for the initial registration.

I cannot be bothered with "sweepstakes only" when other portals give you those on top.

I have never won any and I believe I should get something in return for sharing my opinion in epic length

BIG waste of time

October 2, 2013 by april from United States

I was really excited about signing up for this panel. I thought "how hard can it be??" After my first trip to the grocery store, I got home and went to scan my first ($250) trip to the grocery store. I read the directions again just to be sure (mind you all of my groceries are sitting in bags around me on the floor) and scanned the first item. It popped up and asked the price, was it on sale, did I use a coupon and the quantity. Needless to say I had to enter the price for every single item and then answer all of the questions. I thought all that time and work would be rewarding? After a few months I just couldn't do it anymore. I uploaded every week and still didn't have half the points I would've needed for the worst prize that they had. Stay away from them!

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