National Consumer Panel Reviews and Features

National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI

Jump to: National Consumer Panel Reviews | Rewards | National Consumer Panel Sign up

KEY FEATURES:

The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

• $100 Monthly Sweepstakes (20 winners each month)
• $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
• $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

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National Consumer Panel Reviews (103)

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February 12, 2016 by Antony from United States

The scanning devices are not easy to use.Only NCP makes money.It is not passed down to survey takers.Just waste of time.I know they are writing fake 5 star review here.

October 3, 2015 by Katie from United States

I joined NCP to be a panel member. got my scanner began to work. my husband and I transmitted the things it was confirmed. they then sent me a non compliance letter that said I've not submitted anything my membership was being terminated. the problem was I wasn't even there for that long. when I explained to them my transmitting went through they need to keep better records. they were rude asked me to send the scanner back. this panel is a no go.I encourage you to stay away.

September 15, 2015 by melissa from United States

I joined ncp foolishly thinking I'd earn some stellar rewards. They sent me a scanner that didn't work from day 1. I told them about this and they sent me a shipping label to send it back. I sent it back in March. It is now September and I got a letter yesterday telling me that if I do not send the scanner back I owe them $100. I called ncp thinking it was a mistake but they said they never received the scanner and that there is nothing they can do... Ncp is a complete joke.

April 14, 2015 by Tara from United States

I joined NCP in 2012, and for the first year it wasn't too bad. Unlike some of the other reviewers I never had any frozen goods thaw/melt while I was scanning because I always put them in the freezer before starting to scan. But the amount of time it took to scan was just too much considering the miniscule reward.

Then, last October my internet was out for two weeks and NCP started calling me multiple times a day because I wasn't submitting my purchases. After getting my internet back on I resumed scanning/submitting weekly. I got the monthly emails confirming that NCP had received my scanned data but I continued receiving the phone calls stating that I hadn't been scanning. I called NCP and they said it was a system error and they would look into it. The calls stopped, and I continued to get my participation report emails indicating that they were receiving my transmissions every week.

On 4/3/15 I logged into the NCP site to update my mailing address. On 4/7/15 I received an email from NCP demanding I return the scanner by 4/17/15 or they would turn it over to a collection agency.

July 11, 2014 by Peggy from United States

NCP is a big joke! We really enjoyed scanning items we had purchased. When we joined we were told we would receive a $10.00 AMEX gift card. It never came. We were told about 6 times 'it's on its way'!! LIARS!! We were so disappointed in NCP. We finally just returned the scanner. All that work and never rewarded for it.