National Consumer Panel Reviews and Features

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National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI


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checkmarkAmazon gift cards checkmarkGoogle Play credits checkmarkPrepaid debit or credit cards checkmarkMovie vouchers checkmarkRetail e-vouchers checkmarkMerchandise

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checkmarkBarcode scanning checkmarkOnline surveys checkmarkMobile app

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Mobile app users need 5,000 points to redeem their first e-code reward.

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The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Payment and Rewards

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Visit National Consumer Panel's website 

Participant Experience

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Visit National Consumer Panel's website 

Community Features

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

  • $100 Monthly Sweepstakes (20 winners each month)
  • $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
  • $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

National Consumer Panel Reviews (103)

5 Star Reviews (37) 35.9
4 Star Reviews (7) 6.8
3 Star Reviews (7) 6.8
2 Star Reviews (8) 7.8
1 Star Reviews (44) 42.7

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The Points

May 27, 2018 by Karen from United States

I enjoy racking up the points to shop at the store. We see a lot of movies and the gift cards come in very handy because movies and the concession stand are not cheap. It's definitely a money saver!! I'm not too keen on the Pick n' win. I never win. I don't like doing it because I end up wasting the points. I think I've been a member for the last 5 years. It definitely went too fast!!

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National Consumer Panel responded to this review on July 24, 2018

Hi Karen,

Thanks for the kind words!

Totally understand your feeling about our "Pick n' Win" Sweeps. It's not for everyone.

Just remember that you're still automatically entered into our other sweeps just for sending us your regular weekly shopping trip info! :)

Thanks again!
Fun and easy

May 19, 2018 by Luci from United States

It is fun to answer surveys and get rewarded for them. I also love the new app on my phone for scanning my purchases. Scanning my household purchases has been very helpful in keeping track of our spending and what products we buy.

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National Consumer Panel responded to this review on July 24, 2018

Thanks for the kind words, Luci!

Ten Year Satisfied Panelist

April 8, 2018 by Michael from United States

I was originally a member of Homescan and was then rolled over into NCP after the merger. Following 2 different physical scanners with weekly downloads the current mobile app is a vast improvement.
Several comments have complained about the catalog gifts but I have had mostly good results with my choices. However the main reason for participation is the knowledge that my purchases are used to gauge consumer spending in my demographic.
For many it would be a chore to scan every purchase, particularly for grocery trips, but I have found lining everything up to scan takes only an additional 5-10 minutes ; smaller scans a couple of minutes.
Membership isn't for everyone but for those that can commit to the process and reliably transmit the rewards are worth the effort.

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National Consumer Panel responded to this review on April 12, 2018

Thank you for your comments, Michael,

Excellent Experience

February 13, 2018 by Michelle from United States

I feel that it is a rewarding experience. I have had opportunities to get paid for participating in snack diaries and was also able to accrue enough points to get a nice sized Amazon gift card. Most stores don't require you to add the price of an item so it's not inconvenient to scan all purchases.

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National Consumer Panel responded to this review on April 12, 2018

Thanks for sharing your thoughts on panel member experience, Michelle!

Love IT

February 12, 2018 by Connie from United States

It’s an amazingly easy way to earn a little or big treat! It also helps keep me aware of how much items differ in price from store to store so my future shopping trips also save me money.

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National Consumer Panel responded to this review on April 12, 2018

Thanks for sharing, Connie!