Nielsen Mobile Panel Reviews and Features

Nielsen Mobile Panel website screenshot

Nielsen Mobile Panel

85 Broad Street, New York, New York  10004 US
Tel: 800.864.1224   Contact: [email protected]
Operated by: The Nielsen Company, LLC


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Earn up to $50 a year and choose rewards from an online catalog.

Nielsen Mobile Panel is now part of Nielsen Mobile and Computer Panel

Nielsen is a trusted global research leader that has been around for 90 years. Nielsen Mobile Panel is looking to measure the activity of users on mobile phones and tablets to better understand how individuals use these devices.

The Nielsen Mobile Panel is designed to help the mobile industry understand how consumers use their mobile phones/devices, services and content. The panel produces usage information that the industry uses to build, plan and manage their mobile offerings to consumers. Nielson Mobile Panel gathers this information through an application that runs silently and transparently in the background of your mobile phone. This application allows them to measure how you use your phone, including your usage of websites, applications, calling, messaging and other phone utilities. They never listen to or record your communications and they will not release your personal information to third parties.

At this time, you cannot have multiple devices on the panel; just your (one) mobile phone.

Getting Started

Simply fill out the registration, then download and install the mobile application onto your phone.

Get Rewarded for Using your Mobile Phone

Signing up is very simple and easy. Fill out a small questionnaire and then install the app from the Nielsen Mobile app website (it cannot be downloaded from the app store) or complete a profile if you are using a tablet device. The app is available for IOS, Android and Kindle and runs smoothly in the background, not affecting battery life or speed of your mobile phone.

Earn up to $50 in Points a Year!

Just for installing this background application you can earn up to $50 points a year! These points can be redeemed for great rewards on their website. There are tons of items panelists can choose from such as gift cards towards Amazon, Starbucks, Target and many more. Items such as DVD players, cameras and TVs can also be chosen.

Quick Reward Shipment

If your reward must be shipped, Nielsen will send it via USA mail within a few days of ordering it. Rewards should arrive within a timely period.

Privacy of Information

Members who have downloaded the Nielsen Mobile application are guaranteed the highest level of privacy. The app is safe and secure and your information will never be shared of revealed. Information collected is reported in aggregate data about groups, so singular members are never identified.

Mobile/Tablet Data Collection

The background application looks to collect information on your mobile or tablet usage, including:

  • The type, name and use of applications and games
  • The address and content of the websites you visit
  • The date and duration of the websites you visit
  • The date, time, and duration of phone calls, but not details on the phone numbers you call or receive calls from
  • The date, time, and short codes or phone numbers that you send text/picture messages to or receive text/picture messages from
  • The battery and network performance of your phone, including signal quality readings, wireless protocol, and information on failed calls
  • The file names, types, and files sizes on your phone, but not the contents of the files
  • Periodic measurement of your location through GPS (if this functionality is available on your device)

A+ BBB Rating

Nielsen has been an accredited Better Business Bureau company since 1946. They hold an A+ BBB rating which means they perform their business practices at the highest level of strictness and security.

Eligibility: United States residents only. Tablet users must be over the age of 18 and mobile phone users must be over 45 years of age. Eligibility is subject to change.

Nielsen Mobile Panel Reviews (12)

5 Star Reviews (1) 8.3
4 Star Reviews (0) 0.0
3 Star Reviews (1) 8.3
2 Star Reviews (1) 8.3
1 Star Reviews (9) 75.0

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Unresponsive Customer Support

August 15, 2019 by Nora from United States

I used this service for just over five years and had no issues collecting and redeeming points. As of a few months ago, I am no longer able to log in to redeem my rewards. I have sent in multiple support requests over this time and received no response. Do not waste your time with this company.


October 2, 2018 by Brian from United States

DO NOT DOWLOAD THIS APP!!! I put it on my phone 2 weeks ago, realized maybe 1 or 2 days later that my phone slowed down significantly. I went to Sprint store 2 times, blaming them. They couldn't figure out the problem, told me to deal with Apple. I spoke with a senior advisor at Apple, and we discovered that this app Nielson Mobile Panel caused the problem. I was ready to give my phone back and switch providers, turns out it was this app causing the problem to begin with!! DO NOT DOWNLOAD


October 5, 2017 by Angela from United States

Just as many reviewers have commented, after I install this on my mobile phone it was causing my browser not to work at all. I immediately uninstalled it before it could do any more damage! Not worth it!

Disappointing and frustrating

February 19, 2019 by caroline from Australia

Things seemed to go ok for a couple of months and all of a sudden the monthly payments for my iPad stopped. I duly emailed support but they don't reply. Very poor form and non existent support.

Security risk

August 30, 2018 by Ben from Australia

Unacceptable tracking of network and device data - uninstalled immediately!