Pureprofile Reviews and Features

Pureprofile website screenshot


263 Riley St, Surry Hills, NSW  2010 AU
Tel: +61 2 9333 9700   Contact: https://www.pureprofile.com/contact-us/
Operated by: Pureprofile Pty Ltd


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checkmarkCash paid via PayPal checkmarkCash paid via bank transfer checkmarkMovie vouchers checkmarkRetail e-vouchers

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checkmarkOnline surveys checkmarkRefer-a-friend program checkmarkTeen surveys

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checkmark No points system
The minimum cash/paypal redemption is $20 (AU, NZ, US) and £20 in the UK.

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Panel Champ, Branded Surveys

Pureprofile is one of the web's oldest survey panels, at over a decade old. Although it originates in Australia, it has over one million members worldwide and continues to grow. Some of their members have participated as long as Pureprofile has existed!

Pureprofile is a survey panel that is interested in your unique thoughts and opinions - after all you are fascinating! The community accepts panelists from many countries worldwide and has been in operation since the year 2000. Take advantage of this fresh and exciting website with many great features all while being a part of a panel community made up of hundreds of thousands of survey takers.

Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide. Over the past 15 years, Pureprofile has paid out millions in rewards.

How PureProfile Works

You can sign up to be a survey taker for PureProfile by navigating to their website and clicking the ‘I Want To Get Started’ button in the middle of the screen.

You’ll be asked for your home country (you must be Australia, New Zealand, United Kingdom or United States), email address and your desired password. Alternatively, you can create an account using your Facebook, Google or Twitter credentials.

You’ll be sent a verification email. Once you’ve clicked the link inside it, you’ll be prompted to fill out some more personal information. This will help the website determine which surveys you are eligible to answer and you’ll be rewarded your first $1 for doing so.

To answer more surveys and earn more money, check the main dashboard on the PureProfile website. It has a social media style feed, which will be populated with new survey opportunities whenever they pop up.

You're Fascinating!

Pureprofile is a survey panel that is interested in your unique thoughts and opinions - after all you are fascinating! The community accepts panelists from many countries worldwide and has been in operation since the year 2000. Take advantage of this fresh and exciting website with many great features all while being a part of a panel community made up of hundreds of thousands of survey takers.

Payment and Rewards

Participate in Personalized Campaigns and Earn:

  • Paid campaigns - these campaigns are personalized to you and will give you earning opportunities. These include activities such as online surveys, invitations to visit websites, videos to view, and personalized offers, which not only offer an incentive for viewing, but can also give you the opportunity to save money at your favorite stores.
  • Profile update campaigns - these are very quick, but unpaid campaigns, but they help build your profile. The more information your profile contains, the more paid opportunities you will receive.

The more campaigns you participate in, the more valuable your profile becomes. Each answer you provide adds value, and leads to more paid campaigns. Answer questions about yourself, your habits and lifestyle, and receive recommendations that are matched to your interests. Then, earn rewards to spend on things you actually want.

Get Paid for Your Opinion

Your opinion matters - and you'll be awarded with cash according to the amount of time you spend on a survey and how complex the survey is.

Pureprofile Learns About You as You Go

Within your feed, from time to time, you'll also see simple mobile-friendly questions about you/your profile. This will help you build your profile slowly over time, let Pureprofile learn about you and your interests, and gives you a chance for more exposure to more surveys that match up to your interests.

No Points - Get Rewarded In Cash

Pureprofile does not have a points system - your account balance will be shown in dollars. Get paid by PayPal with $25 and up to $50 in your account, or choose from other rewards options such as a bank transfer or movie tickets (if you live in Australia). In the UK, you can also choose to receive a GiftPay digital gift card.

A Pureprofile Rewards Card (for Australia residents only) needs just a $20 minimum balance to be redeemed. The total value of your redemption cannot exceed more than $70/£70 within a 60-day period. Allow for 30 days (not including weekend and holidays) for your redemption to be processed.

Community Features

Earn Rewards, Even If You Get Screened Out

If you attempt to complete a survey, but are screened out and are unable to do so, you'll still receive a reward for your time.

Refer Your Friends to Earn More

Refer your friends and extended family members to PureProfile and earn $2.00 for each person who completes two campaigns in total, one of which must be completed 30 days after they become a member.

Fast Rewards Processing Times

After requesting your rewards, you will receive them within 30 business days of your request.

Is PureProfile a Scam?

PureProfile has been online for more than 15 years and is not a scam. It is a legitimate survey site based in Australia and has over 1 million members worldwide. Although PureProfile is legit, as with any survey site, your experience and success with the site may vary.

Eligibility: Users 15+ from Australia, New Zealand, UK and the USA

Pureprofile Reviews (109)

5 Star Reviews (27) 24.8
4 Star Reviews (16) 14.7
3 Star Reviews (8) 7.3
2 Star Reviews (15) 13.8
1 Star Reviews (43) 39.4

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the worst!

February 23, 2023 by tim from United States

has to be one of the worst sites out there. almost all screenouts and customer service is pathetic! this site is so bad it takes up to a month to get paid through paypal. takes forever to get to $10 cashout. so bad i closed my account wit $5.50 in my account! if you're smart you will avoid this site.


January 15, 2021 by JOE from United Kingdom

Unless U want to waste many hours for no reward, avoid this site. Several family members toiled for hours to reach the (very high) payout threshold. When we tried to cash out, a passport was demanded, then they claimed the details were not the same as their records. We have screen grabs of all initial information, so we know this is wrong. We can't check the a/cs, as they have blocked them. They say their facebook is full of favourable comments, but this is also a lie. My father is very ill with covid & we have all lost our jobs, so are desperate for money, but they have cheated us out of lots of money, without any remorse. I have taken legal advice, but can take no action, as they are in Australia, which also rules out action by trading standards. Avoid these selfish, lying cheats at all costs !


December 21, 2019 by Evie from Australia

Pureprofile's website is very flashy and user friendly and they appear to pay well right up until you're trying to get paid. Unlike other Survey companies who normally pay either straight away or within a week at worst, Pureprofile don't pay until at the very least 30 business days have passed and it's usually a couple more.
Once you've claimed up to $70, you can't claim anymore until a further 60 days has passed.
There are better survey providers out there. I've closed my account.

Your Pureprofile account has been debited

September 11, 2019 by Bruce from Australia

Just had a couple of debits to my account because I allegedly provided poor quality responses to a couple of surveys I completed. What can I say .... noting the Company has posted a $700K loss for 2019 and it's further increased its debt facility. Must be looking for some extra revenue.

Slack and rude

February 24, 2019 by Aaron from New Zealand

Last year everything was perfect! 3-4 days wait for rewards. This year it seems they have got more slack. This is the 11th day since I redeemed my points for my PayPal reward. I have been told it now takes 10 days. Obviously this is not true. Their replies have also been extremely snarky and utterly rude.