Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


payment icon

checkmarkCash paid via PayPal checkmarkAmazon gift cards checkmarkBest Buy gift cards checkmarkiTunes gift cards checkmarkStarbucks gift cards checkmarkTarget gift cards checkmarkWalmart gift cards checkmarkMovie vouchers checkmarkReward Link checkmarkRestaurant gift cards checkmarkRetail e-vouchers checkmarkSweepstakes entries

study types icon

checkmarkOnline surveys checkmarkMobile surveys checkmarkMobile app checkmarkDaily surveys checkmarkVideo surveys checkmarkDiary surveys checkmarkTeen surveys checkmarkRefer-a-friend program

payment info icon

Minimum of 30,000 ($10) worth of points required in account in order to request rewards.

Having launched in 2000, Toluna Influencers has grown to become one of the most established, reliable and popular online survey websites around.

Toluna Influencers is owned and operated by market research powerhouse, Toluna Group and has millions of survey members around the world who participate in a variety of market research opportunities and influence the future of the biggest brands worldwide!

It’s well-known for being a survey website that places a strong emphasis on community, making it a popular choice.

How Toluna Influencers Works

Create a free account

With Toluna Influencers account takes only minutes. To create an account, you’ll answer a nine-question survey about yourself; Your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). From there, you’re ready to start earning points.

Start taking surveys

The main dashboard of the website will show you a list of surveys for you to fill out. You can choose by survey length or your desired topic. Underneath each survey, you’ll see an estimated length and how many points you’ll earn for completing each survey. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Convert your points into rewards

Once you’ve earned enough points, you’ll be able to convert these into a wide range of rewards. Choose from options including cash paid by PayPal, gift cards, e-vouchers and more.

Payment and Rewards

New Member Bonus

New members to the Toluna Influencers community will automatically have 500 points deposited into their accounts. If you invite new members and they join Toluna, you’ll also be awarded 500 points per person!

Rewards for Surveys

Toluna Influencers offers an extensive rewards catalog.

  • Gift certificates and PayPal payments - Toluna Influencers offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Walmart, iTunes, Tango, Best Buy, Target, and even Bitcoin! Gift certificate values start at 30,000 points, or $10. PayPal payments start at 95,000 points ($30). These amounts are stated for Toluna USA, and may vary slightly by region.
  • Sweepstakes - Toluna Influencers offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. The Toluna Millionaire Sweepstakes offers a daily draw for 1,000,000 to active Toluna Influencers members. You can earn entry by participating in surveys or by purchasing entry via the reward center for 500 points. Note that sweepstakes draws are not available in all regions.
Visit Toluna's website 

Survey Taking Experience

Additional Ways to Earn Points

Besides participating in online surveys, members of Toluna Influencers can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral). You can refer friends by sharing a unique URL for them to sign up with.

Number of Points Per Survey

The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 50,000 points each, and special surveys could offer even more!

Rewards Process

Toluna Influencers states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members receive virtual gift cards and PayPal payments within a couple weeks of request. All rewards are redeemed through Toluna Influencers' “Rewards Center” from the community menu on your profile. As stated above, rewards include gift cards to Best Buy, Groupon,, Redbox, PayPal, The Cheesecake Factory and more. When points are awarded, they are valid for 12 months.

Visit the Toluna Influencer's website 

Community Features

Getting Involved with Toluna Influencers

There are a variety of options to browse if you would like to become a part of the Toluna Influencers community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna Influencers App

Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna Influencers app offers features like snapping photos while on the go and easily creating quick polls. Download from Google Play or the App Store.

Is Toluna Legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has had millions of survey takers around the world take their surveys for over 10 years. Although your experience with the site may differ from another survey takers, Toluna Influencers is not a scam website.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members.
» Click here to claim your bonus!

Toluna Influencers Reviews (508)

5 Star Reviews (93) 18.3
4 Star Reviews (69) 13.6
3 Star Reviews (36) 7.1
2 Star Reviews (60) 11.8
1 Star Reviews (250) 49.2

Sort Reviews By: Date | Highest rating | Lowest rating

Not Worth It

April 14, 2021 by Terry from United States

I had (emphasis on "had") been a member of Toluna for a very long time.

That is until very recently when I tried to cash out my points for a reward after finally accumulating enough to get something worthwhile.

Instead, the remaining survey invitations in my email failed to work, and I was unable to login to the website.

When I contacted support, they said I had been terminating for taking less time than estimated to complete surveys.

So apparently, if you can read quickly, can type quickly, or for some other reason complete a survey quicker than they estimate, you'll get terminated with no explanation and no recourse. You forfeit the few points you've earned, which means they get paid by their clients anyway and you don't.

I see others have had the same problem recently.

If you're wondering whether you should join, don't waste your time. There are plenty of other panels I've found (through Survey Police) that have better rewards and better support.

Toluna Influencers reply logo

Toluna Influencers responded to this review on April 15, 2021

Hello Terry,

I sincerely regret hearing about this unpleasant situation.

In order to ensure the highest quality level of the data we provide to our clients, we have numerous panel quality and security checks set in place and the system flags accounts based on suspicious activity. I have identified your account and I will personally follow up on your query with additional information after conducting a thorough investigation on this matter.

All the best,
A least favourite survey site

April 12, 2021 by Edwin from Australia

The strike rate on offered surveys is very low and on too many occasions, the surveys are not credited on completion. Any complaints are met with poor Customer service. The reward rate is also poor. I persevered on and off over several years but several days ago, I was not able to log in. On lodging a query, I was informed that my account was cancelled for violation of their terms - no explanation. Therefore, I requested the reasons so as not to repeat the error. The rude response basically restated: CODE VIOLATION, ALL REWARDS FORFEITED (money taken). End of story. In my country this action is probably against the law. Better of right out of the site and advising others not to get involved. There are plenty of other sites which treat their members more respectfully.

Toluna Influencers reply logo

Toluna Influencers responded to this review on April 13, 2021

Hello Edwin,

I am terribly sorry that this unpleasant situation made you feel like we engage in deceitful practices.

I would like to start by reassuring you that this is not a deliberate effort to prevent our influencers from spending their hard earned points. The reason why your access to Toluna has been suspended is that your account has been flagged multiple times during the regular panel quality and security checks set in place, as our support team also explained. To ensure we only provide the best quality to our clients - and in agreement with the Terms and Conditions to which you agreed upon registration - the system flags accounts based on suspicious activity and we reserved the right to suspend or block these accounts' access to the site in situations when, based on evidence stored in our database, we concluded that those members did not provide us accurate information.
I have managed to identify your Toluna account and I will personally follow up on your case after conducting a thorough investigation on the flags in your account.

Kind regards,
Used to be a decent site

April 12, 2021 by Mike from United States

I was a Toluna user for many years and thought they were a decent site except it took forever to redeem rewards, All of sudden they suspended my account for violating something but I have no idea what. Since I have been doing the same thing on their site it made no sense, If they suspend someone they need to provide exactly why and not just quote the TOS in general. I can not recommend this service,

Toluna Influencers reply logo

Toluna Influencers responded to this review on April 14, 2021

Hello Mike,

I am sorry your Toluna experience is no longer at the level we would have liked.
The reason why your access to Toluna has been suspended is that your account has been flagged multiple times during the quality checks set in place, as our support team also explained.
To ensure we only provide the best quality to our clients, the system flags accounts based on suspicious activity. Our support team has already followed up on your case and further investigated the flags in your account.
We hope you are pleased with the resolution they provided and we are confident you will continue to use in good faith, with positive outcome for the community and in agreement with our Site Terms and guidelines.

Kind regards,
Stay away!

January 5, 2021 by Jon from United Kingdom

Like a lot of survey sites this one offers you no surveys you can complete and if you do you're offered a minuscule amount for your effort. Another one where you need to complete hundreds of surveys to make any money at all.

Toluna Influencers reply logo

Toluna Influencers responded to this review on January 7, 2021

Hi Jon,

Thank you kindly for sharing your thoughts with us and the community. Although it saddens us to hear you're not satisfied with your Toluna membership, we highly value the honest feedback.

The incentives are based on the complexity of each study, so a simple and short survey will have a lower incentive than a long and complex one. For each completed research study you can generally earn between 15 and 15,000 points and some special projects could offer even higher incentives. We strongly recommend keeping your profile surveys up to date to ensure you don't miss out on invitations that are most relevant for you.

Besides survey participation, there are also many other interesting activities on for which you can earn points: voting on sponsored polls (QuickVotes), creating quality content, completing profile surveys, participating in games and contests, etc. Make sure to follow our official account TolunaTeamEN to ensure you don't miss out on any opportunities.

Please don’t hesitate to reach us at with any inquiries, comments or suggestions you wish to share. We'd really appreciate the opportunity to change your experience for the better!

Warm wishes,
Toluna Team

December 20, 2020 by silvi from United States

Refusing to pay for fully finished surveys.
When questioned, have no excuse.

Toluna Influencers reply logo

Toluna Influencers responded to this review on December 21, 2020

Hello Silvi,

I am terribly sorry to hear about your experience on Toluna.

We want to assure you that we do not engage in such practices as not rewarding our members for surveys they qualify in.
The situation you describe could be a redirecting issue from the clients' survey. If in instances such as these, you reached the end of the survey but were not correctly redirected back to your Toluna account you are still qualified on our clients end and will soon receive the corresponding amount of points.

If you have reason to doubt that this is not the case, we invite you to submit a ticket through with the subject: "Survey Police review - follow-up", provide the survey IDs and we will look into your case further.

Hoping we can change your experience for the better,

Toluna Team