Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


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Minimum of 30,000 points ($10) required to request a reward.

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SITES LIKE Toluna Influencers

Branded Surveys, TGM Panel, Opinion Outpost

Toluna Influencers is a paid surveys site that offers users the opportunity to answer online surveys in exchange for rewards including cash and gift cards. It has grown to become one of the most established and popular online survey websites around.

People from all over the world are invited to join their community to voice their opinions for cash.

How Toluna Influencers Works

toluna influencers website

Create an account for 500 free points

With Toluna Influencers, creating an account takes only minutes. To create an account, answer a nine-question survey about yourself; your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). Confirm your account by clicking the e-mail link and receive an instant 500 point credit to your account.

Take interesting surveys to earn rewards

Toluna offers their members surveys every day that are on a wide array of subjects including large consumer brands, your habits, and the environment you live in. Your opinions will directly impact companies and how they market, distribute or advertise new products and services to consumers like you.

Fill out the profilers for more points

When you first log into your account, you will be asked to complete the profile surveys (though this is optional). These short surveys are designed to help better match you to surveys so that you're primarily sent surveys you will qualify for. For every completed profile survey you complete, you will be awarded 100 points. You can update your profile surveys every 6 months to earn more points.

Payment and Rewards

toluna influencers rewards

How to Redeem Points

Upon joining and completing surveys and participating in games and other point-awarding activities, you will be credited with points. Once you have earned a minimum of 30,000 points ($10.00 worth), you can redeem your points for a selection of prizes.

Rewards Options

Toluna Influencers offers an extensive rewards catalog. When you're ready to request a cash out from your Toluna Influencers account, click the Rewards button and choose from a wide variety of options:

  • PayPal payments - with 65,000 points in your account, you can request a $20.00 PayPal cash payment.
  • e-Gift cards - choose from a wide variety of digital gift cards, including Amazon, Boston Pizza, Apple, Starbucks, and many more. Gift cards can be redeemed with as few as 30,000 points ($10.00).
  • bitcoin - receive $30 USD in Bitcoin in exchange for 114,000 points, awarded via mybitcards.

Note that rewards options will vary based on your country of residence.

Toluna Points Value: 3,000 Points = $1.00 (though this varies slightly per reward chosen). Therefore, 30 points = $0.01.

Rewards Processing Times

Upon requesting a reward, it can take up to 3 weeks for it to be delivered. All rewards are digital in nature (PayPal or bitcoin cash and e-gift cards), so ensure you monitor your inbox closely after requesting a reward to ensure you don't miss it!

Visit Toluna's website 

Survey Taking Experience

toluna influencers surveys

Start taking surveys

The Surveys tab in your account will display a list of online surveys ready for you to fill out. You can choose to view surveys by Priority Surveys (which are recommended for you), Quick Surveys (short surveys), or by Premium Surveys (surveys that award more points than usual).

Every survey will display the estimated length of time it will take to complete, the topic of the survey, as well as how many points you will receive for completing it. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Points Earned Per Survey

The number of points you will earn per survey completion will vary and is based on things like the length and complexity of the survey. However, successful online survey completions typically award anywhere from 15 - 50,000 points each, and special surveys could offer even more.

Points Expiry

When points are credited to your account, they remain valid for 16 months. If after this period your points have not been used, they will automatically expire and be deleted from your account. Your points will not expire all at once; instead, points will expire 16 months after you originally earned them, so be sure to regularly redeem your points for rewards.

Visit the Toluna Influencer's website 

Community Features

toluna influencers app

Download the Toluna Influencers App

Access your profile from anywhere and stay up to date on the hottest research opportunities with the Toluna Influencers app. With over 5 million downloads, the app offers features like snapping photos while on the go, accessing your account information and redeeming rewards straight from your phone. Download it for free from Google Play or the App Store.

Additional ways to earn points

Besides participating in online surveys and referring friends, you can earn points by participating in the following activities:

  • Quick Votes - participate in the quick daily poll to earn an easy 15 points and see how fellow community members have voted! Also called My Sponsored Polls.
  • Games - play fun games such as answering trivia questions to earn bonus points.
toluna influencers daily wheel
  • Spin the Daily Wheel - every day, you can spin the daily wheel to win up to 1000 free points. There are 8 different spots on the wheel which you can land on: Better luck next time, 40 points, 80 points, 100 points, 200 points, 300 points, 500 points, and 1000 points. This is a great way to easily earn free points.

Refer-a-friend program

Under the 'Refer-a-Friend' tab located in the Account section of your dashboard, you will find your unique referral link which you can share with friends and extended family to invite them to the Toluna community. Receive 500 points credited to your account for every friend you refer, up to a maximum of 10 referrals per month.

Is Toluna Influencers Legit or Scam?

toluna influencers legit or scam

Is Toluna Influencers legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has over 21 million users in 50 countries that have taken their surveys for over 20 years. Toluna Influencers is owned and operated by market research powerhouse, Toluna Group, and works with some of the biggest brands worldwide. Although your experience with the site may differ from that of other survey takers, Toluna Influencers is not a scam website. It is well-known for being a survey site that places a strong emphasis on community, making it a popular choice.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members, plus an additional bonus of 100 points per profile survey. » Click here to claim your bonus!

Toluna Influencers Reviews (579)

5 Star Reviews (101) 17.4
4 Star Reviews (70) 12.1
3 Star Reviews (45) 7.8
2 Star Reviews (66) 11.4
1 Star Reviews (296) 51.1

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Doesn't Want To Pay

August 17, 2023 by Kaylan from United States

I attempted to redeem MY earnings from the time out of MY day I did. All of a sudden I can't. I can't even access my account and was told my account was deleted and all earnings forfeited. Lousy company!

Toluna Influencers reply logo

Toluna Influencers responded to this review on August 22, 2023

We sincerely regret hearing about your negative experience, Kaylan!

In order for us to take a closer look at this situation and provide some clarity, kindly email us via [email protected] using 'Survey Police review follow-up' as subject.

Hoping to hear from you soon,
Toluna team
Very Disappointed

August 2, 2023 by Rohit Danzel from India

Initially I got some good amount of surveys but after 2 days, I got logged out and was not able to log in. Everytime I tried to log in, there was this prompt stating Error:Authentication failed. Please try again. It's very frustrating and disappointing.

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Toluna Influencers responded to this review on August 4, 2023

Our influencers' experience & satisfaction are our top priorities and we are truly sorry to see that this unfortunate circumstances created a negative experience for you, Rohit!

In order for us to take a closer look at this situation and provide some clarity, kindly email us via [email protected] using "Survey Police review follow-up" as subject.

Hoping to hear from you soon,
Should have listened to the warning!

July 27, 2023 by Ellie from United States

Accumulated enough points for a 50 and 25 dollar Amazon gift card and had to wait until they were "back in stock". Checked daily and found they were finally available.

Less than 12 hours after redemption, I was banned.

Stay as far away as possible!

Toluna Influencers reply logo

Toluna Influencers responded to this review on July 31, 2023

We sincerely regret hearing about your negative experience, Ellie!

In order for us to take a closer look at this situation and provide some clarity, kindly email us via [email protected] using 'Survey Police review follow-up' as subject.

Thank you for your cooperation,
Toluna team
Believe the negative reviews!

June 19, 2023 by Anna from United Kingdom

UPDATED 18th JUNE - so Toluna (Katy) appears to have deleted her previous reply to my review. Perhaps it was felt they were incriminating themselves for not removing my data when I asked them to. Elsewhere, more and more people are leaving negative reviews for the same circumstances as I encountered.

UPDATED 2nd JUNE - as requested multiple times, Katy, supply the evidence. You advise me it is stored on your database - I asked for all data to be erased after I realised what kind of company Toluna is. Serena advised you can’t comply as you no longer hold any data. Read the messages and get your stories straight. It appears to be your fraud detection system that is flawed. I don’t need the £20 reward, I’m speaking out for all the other genuine people you have unjustly accused of fraud.

The pattern of my journey with Toluna seems to replicate that of many others.
I joined a few weeks ago, earned enough points for my first £20 Amazon voucher, Toluna declined to send me the reward with no explanation whatsoever, and blocked me from accessing my account.
There has been no communication from them re the blocking of my account, and no reply to queries sent via their contact form, they just keep sending me the same email declining my reward repeatedly - currently standing at 8 times.
The email states that the points will be applied back to my account. What is the point of that when I can’t access my account?
What they mean is “ha ha, we conned you. We’ve wasted hours of your time giving thoughtful, genuine responses to our surveys, and we’re not going to pay you a penny, we’re keeping all of our clients’ money for ourselves, hahahahaha”.
Appalling way to treat people. You’ve far from heard the last of me, Toluna!

Toluna Influencers reply logo

Toluna Influencers responded to this review on June 24, 2023

Thank you for updating your review, Anna! I am really sorry to hear about your experience.

Please note that once we respond to your updated review, our previous reply will be deleted. I kindly invite you to submit a new support case at with the title "Survey Police- follow-up- FAO Serena".

Thank you,
Toluna Took The Tuna & Ran

May 9, 2023 by aimee from United States

I have been a member of Toluna for about five weeks (I joined in late March 2023) and had earned enough points to cash out for $20 (yay me!). Then at almost the exact moment I attempted to *redeem* those points for a Paypal gift card, my account suddenly locked me out---almost as if it was a bot, because the timing was literally *instant:* I clicked 'Redeem Points,' then seconds later I'm booted out of my account. I immediately tried logging back in, then received a message instructing me that I needed to reset my password.

(That should have been the first red flag.)

Puzzled, I went to my email and then to Paypal, but no reward was in either place, nor did I receive the email that confirmed that my reward was even on the way. Okay, no big deal, it just takes a few days, I thought, but it was just so odd because the boot happened like within a few seconds of me trying to cash out points.

Ever since then, I have been attempting to access my Toluna account repeatedly without success——I also wanted to find out where my reward was.

Despite numerous attempts to reset my password, I did not receive any emails to reset it and no emails about where my $20 was, either.

A few days later, I finally received a response from them, and was shocked to learn that they have permanently suspended my account because I somehow 'violated' numerous terms on their site and so my account was, not just suspended, but all my points (including the $20 in points I'd just attempted to cash in) were revoked.

I asked them for proof of these violations and basically got a second email that was a copy of the first one, " violated our terms, our clients said your survey responses were low-quality, we take these claims very seriously," blah blah blah.

What does that even mean? I could almost see this happening if I had been in the middle of a survey, but I was only attempting to redeem a reward and that's when I got booted from my account, and lost the $20 and all remaining points.

My mother is in hospice and as her only surviving child, I have been committed to her bedside for the past several weeks. I was grateful to be doing surveys as they've helped keep my mind from wandering off the deep end of grief. To accuse me of "inconsistent answers, untruthful answers, answers that are different from your profile" etc. is just plain ridiculous.

Here I'm caring for a dying woman and a bot thinks it's appropriate to lob me a tremendous insult, as well as a blatant, ".. ha ha, you can't do a thing about it" theft.

Insult to injury, they not only revoked my remaining points, they also revoked my hefty $20 paycheck (being sarcastic here :) ), and were okay doing this without a single correspondence or explanation prior to, or even after the fact.

The theft without explanation is the lowest and icky-est corporate behavior I've ever seen.

And they implied that I'm the one without integrity.

If I hadn't continued to press them for a response, I'd never know what happened.

So after receiving their scathing email telling me I was a fraud, I then asked for factual proof of these 'numerous violations' and I was merely told that they had " ... numerous quality checks in place and your account was flagged for suspicious behavior."

I then responded again asking for further proof of these 'behaviors', and added, "Within your surveys, you state that you have numerous quality checks in place, and yet, not once during the previous five weeks has Toluna disqualified me from a survey. And every time I take a survey, Toluna say that all answers are confidential and are all in aggregate only——so exactly how are you able to back your claim that my answers were 'poor quality?'

And if what you allege is true, are you saying that every single survey for which I'd earned points for, is fraud? And if it was fraud, why were you okay with letting my account accumulate points for five weeks? You only shut it down while I was attempting to cash those points out."

Again another pathetic email blaming me, basically saying I was dishonest on numerous occasions so they revoked all my points.

It was their clever way of saying that I was a fraud, a liar and a cheat without actually saying I was a fraud, a liar and cheat, and they closed their email with a, "...and we stand by our original judgement."

Insult to injury, of course, and I know this is just their way of probably saving themselves 10's of thousands of dollars per day by 'dumping' panelists without paying them, all based on flimsy accusations.

And it's not just the fact that they 'revoked' (ie: stole) points/cash I'd 'earned' but the fact that they were okay with pulling this stunt without even so much as a warning or explanation email.

Seems to me that if Toluna-Steals-The-Tuna had any legitimate 'claim' of fraud against me (for any reason) they certainly would have sent some sort of heads-up email. Like: "We have received numerous complaints ... your answers are low-quality, your points are being revoked ... " but instead, they just dumped the entire kit&kaboodle with zero explanation. And it was only after me sending several days of requests for 'password resets' and a contact request that they finally even acknowledged or addressed the situation.

Instead of being forthcoming, they were perfectly fine with this type of treatment, along with a, " can't do anything about it anyway" response.

I only left this review because this same scenario will certainly happen to numerous others——other people who are kind, honest, thoughtful, and have earned meager 'awards' that will be revoked at a moment's notice without evidence.

And if you are one of these persons who've been swindled by a survey company, just know that it isn't your fault. It's kind of a bitter slap in the face (I mean we earn something like .40 cents an hour taking surveys, highway robbery, right?) and to have a company do something like this is NOT a reflection on you, it's on an entirely different level of deceit, and they're content practicing this without remorse.

There was no way that they 'reviewed' and 'flagged' my account in any way because the revoked points, the revoked 'reward,' and the suspension happened literally within seconds of each other. As I stated earlier, it was almost as if it were a bot, because they didn't have any time to 'review' anything.

So try not to take it personally. Or as my mother would have said, "Just know that's it's them, and not you."

I leave this review in honor of my mother, and hope that she'd be proud of the way I'm handling this———she is the reason I learned to master my emotions and not let others steal my peace and tranquility, regardless of circumstance.

Toluna Influencers reply logo

Toluna Influencers responded to this review on May 13, 2023

Hello Aimee,

Thank you for taking the time to share your detailed and honest review. I deeply regret hearing about these disheartening occurrences and I'd like to thank you for the comprehensive feedback and suggestions. Your input is paramount in our ongoing strategy to constantly improve the user experience of our global community.

For some common types of issues, our system will send automatic replies in order to provide an instant solution to our members and make our helpdesk as efficient as possible. If you submitted a support case using 'Login problems' or 'My Account / Login Details' as the type of issue, you received an automatic first reply containing general instructions on how the common login issues can be resolved. We understand these automatic responses might not apply to everyone, so simply replying to the automated notification as advised/or reopening the ticket, instead of submitting a new ticket, will ensure a support representative will look into your request as soon as possible.

Our customers demand a high quality of data we gather on their behalf, and, for this reason, besides the demographic quotas, there are also multiple quality checks set in place throughout questionnaires, to help us identify and eliminate invalid answers. These filters allow us to reward only those members who have passed all checks, as otherwise the responses are not considered valid and, consequently, are not used in the research. Toluna itself is not paid by the client for answers that do not meet the quality standards.

In addition to the in-survey quality checks, our clients can also flag certain responses from a survey during their own data analysis, which takes place after the survey is closed and before the final validated participants are confirmed on our side. As such, we can make the proper participation status adjustments in our system for the respondents brought to our attention during these checks.

When the number of quality flags in an account reaches a certain point, the account will be suspended by our Data Quality team as we cannot continue to send our clients information that does not help with their researches.

I would like to reassure you that the exact moment of an account's suspension is not conditioned by any action on the users' end. We understand that, in your particular case the timing was unbefitting and while we regret the inconvenience caused, we can assure you it was a mere coincidence.

I'd be delighted to take a closer look at your particular situation in order to provide some specific advice & clarity. Sadly, I was unable to identify your account based on the details you share with us her, so could you kindly email me at [email protected] using 'Survey Police review follow-up'?

Hoping to hear from you soon,