YouGov Reviews and Features

YouGov website screenshot


50 Featherstone Street, London,   EC1Y 8RT GB
Tel: +44 (0)20 7012 6000   Contact:
Operated by: YouGov


payment icon

checkmarkCash paid via PayPal checkmarkCash paid via bank transfer checkmarkAmazon gift cards checkmarkBest Buy gift cards checkmarkiTunes gift cards checkmarkTarget gift cards checkmarkWalmart gift cards checkmarkMerchandise checkmarkMovie vouchers checkmarkRestaurant gift cards checkmarkRetail e-vouchers checkmarkDonations to charity checkmarkSweepstakes entries

study types icon

checkmarkOnline surveys checkmarkProduct testing checkmarkMobile surveys checkmarkMobile app checkmarkDaily surveys checkmarkBusiness surveys checkmarkIT surveys checkmarkTeen surveys checkmarkRefer-a-friend program

payment info icon

Rewards vary country to country. Minimum 35,000 points ($15 worth) required to request rewards in the USA. In the UK, a £50 minimum account balance is required.

similar panels icon

Panel Champ, TGM Panel

YouGov is one of the world's leading research companies, with an impressive 6 million members worldwide. They publish a number of syndicated reports, such as the annual Global Survey of Wealth & Affluence, which provide comprehensive market intelligence on a range of industry sectors. The results of their research is frequently featured in the media.

How YouGov Works

Create a YouGov account in minutes

To join, simply enter your email address and desired password on the sign up screen on the website. You’ll be sent a verification email with a link to confirm your email address, then voilà. You’re ready to go.

Start Taking Surveys

YouGov will email you when a new survey becomes available. You can expect to receive 5-7 new opportunities per week and you’ll earn points for each survey completed.

Convert Your Points Into Rewards

Once you’ve earned enough points, you’ll be able to convert these into rewards including cash, gift cards and more.

Payment and Rewards

Sign Up Bonus!

Join YouGov online panel and get rewarded for participating in online surveys and focus group opportunities. As a sign up bonus, you will get your first 100 points for taking a very short welcome survey that's approximately 3 minutes long.

Compensation Per Survey

Most surveys will award between 300-500 points; the longer the survey, generally, the more points that are awarded. 1,400 points equates to $1.00. Reward redemptions are for gift cards but vary from country to country. In the USA, the minimum is 35,000, which equates to a $15 gift card. The first survey you take after sign up is worth 2,000 points, which will help you on your way to obtaining your first reward.

Reward Options

YouGov surveys offers a variety of redemption options for members, and these options vary from country to country. Cash payments awarded via PayPal are an option in some countries, and gift cards are available in most countries. Retailers include Amazon, Best Buy, iTunes, Walmart, and more. YouGov branded merchandise is also available.

Rewards Delivery

Gift card rewards take approximately 2-3 weeks to receive after redemption. Gift cards are physically mailed.

Visit YouGov's website 

Survey Taking Experience

Survey Lengths

The length of each online survey varies, but most are between 5-15 minutes long. Surveys are rarely longer than 20 minutes, as this is considered a maximum. YouGov offers paid surveys quite frequently compared to other similar sites. You will receive an email every time a new survey is available. It can be different from country to country, but on average you can expect 5-7 surveys a week.

A big plus for YouGov is that they almost never send you a link to a survey that you then do not qualify for. If you are screened out, you are likely to be matched with another survey.

Survey Topics

As with any paid survey site, YouGov's survey topics can vary, however most of the time, they are politically focused. YouGov's surveys and polling results are frequently published in the media.

See the Opinions of Others, Too!

YouGov offers the chance for you to see what your answers in surveys are used for. Around once a month, they send out a newsletter, where they link to some of the national and international stories where their survey results have been quoted. You can also find this information on their website if you choose not receive their newsletters. Find out where your opinions stand in relation to the greater YouGov community!

Visit the YouGov surveys website 

Community Features

YouGov Lottery

In some countries, YouGov offers a lottery, and you can use your points in exchange for chances to win. The prizes you can win in the lottery can be big!

Refer Friends, Earn More

YouGov provides you the opportunity to earn points for every friend you refer to their site using your unique link. Once a friend has signed up and completed 6 surveys on YouGov, you will receive 200 points credited to your account.

If you're an experienced affiliate marketer, you can earn up to $3 per lead if you apply for YouGov's affiliate program.

Share Your Opinions!

The ‘Opinions’ feature of the YouGov website lets you share your opinion on the topics that most interest you. When you do, other members will be able to comment and vote whether they disagree or agree.

What’s more, you can browse other people’s opinions and respond and vote on them.

Download the App

YouGov has a mobile surveys app available on both iOS and Android. Download the app for surveys on the go and to stay up to date on the latest survey releases by activating push notifications that will come to your mobile first!

Is YouGov Legit?

Absolutely. YouGov is a high quality online survey panel that conducts thousands of surveys yearly and is frequently cited by the media. The YouGov survey site is legit, not a scam, and is a great way to voice your opinions and participate in quality research.

Eligibility: Available in select countries. Must be age 14+ in USA to join, 16+ in UK to join.

Joining Bonus! YouGov is currently offering a 100 point bonus to new members.
» Click here to claim your bonus!

YouGov Reviews (293)

5 Star Reviews (104) 35.5
4 Star Reviews (66) 22.5
3 Star Reviews (41) 14.0
2 Star Reviews (23) 7.8
1 Star Reviews (59) 20.1

Sort Reviews By: Date | Highest rating | Lowest rating


April 20, 2021 by Mecaela from Philippines

This website is legit and you can earn and freely comment your opinions.


February 3, 2021 by nandhu from India

This is one best site to work with. Though it takes long time to redeem out points but the wait is worth it. Have cash out around 3 times in 3 years. Most trusted site. One things to improve is to increase the no of surveys.


January 22, 2021 by Stephanie from United States

This has always been one of my favorite survey sites. They're simple, to the point, no errors or "sorry, quota filled" after answering 20 minutes worth of questions, and I really enjoy the political surveys. I only wish they sent more surveys. I receive about 2-3 a week for 500 points per survey. But now they have daily questions and extra 100 point surveys which makes them even better. Highly recommend.

Very good panel

May 8, 2020 by Mary from United States

I've been a member for quite a few years. They pay 50 cents per survey or 500 points. Since the best redemption point-wise was 100,000 points for a $100 Amazon gift card, I wait until I’ve gotten to that point.
I highly recommend them.


May 4, 2020 by Eleanor from Canada

I have been a member of YouGov for about one year. I am satisfied with the surveys they send as they are clear and a reasonable length with no glitches. Rarely have I been disqualified and the compensation of Amazon gift cards is promptly send to me.