YouGov Reviews and Features

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Operated by: YouGov


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Rewards vary country to country. Minimum 35,000 points ($15 worth) required to request rewards in the USA. In the UK, a £50 minimum account balance is required.

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Panel Champ, TGM Panel

YouGov is one of the world's leading research companies, with an impressive 6 million members worldwide. They publish a number of syndicated reports, such as the annual Global Survey of Wealth & Affluence, which provide comprehensive market intelligence on a range of industry sectors. The results of their research is frequently featured in the media.

How YouGov Works

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Create a YouGov account in minutes

To join YouGov, simply enter your email address and desired password on the sign up screen on the website. You’ll be sent a verification email containing a code to confirm your email address, then voilà. You’re ready to go.

Start Taking Surveys

YouGov will email you when a new survey becomes available. You can expect to receive 5-7 new opportunities per week and you’ll earn points for each paid survey completed.

Convert Your Points Into Rewards

Once you’ve earned enough points, you’ll be able to convert these into rewards including cash, gift cards and more.

Payment and Rewards

yougov rewards

Sign Up Bonus!

Join YouGov online panel and get rewarded for participating in online surveys and focus group opportunities. As a sign up bonus, you will get your first 500 points for creating your account and confirming your e-mail address. You'll earn an additional 2000 points for filling out the very short welcome survey that takes approximately 3 minutes to complete.

Compensation Per Survey

Most online surveys will award between 300-500 points; the longer the survey, generally, the more points that are awarded. 1,400 points equates to $1.00. Reward redemptions are for gift cards but vary from country to country. In the USA, the minimum is 35,000, which equates to a $15 gift card. The first survey available to you after registering is worth 2,000 points, which will help you on your way to obtaining your first reward.

Points Value 30,000 points = $25.00, therefore 100 points = approximately $0.08. Points increase in value if saved for bigger rewards, as 100,000 points = $100.

Reward Options

YouGov surveys offers a variety of redemption options for members, and these options vary from country to country. Cash payments awarded via PayPal are a way to earn money in some countries, and gift cards are available in most countries. Retailers include Amazon, Best Buy, Apple, Walmart, and more. YouGov branded merchandise is also available.

  • PayPal payments - receive a $25 PayPal payment by redeeming 30,000 points. Receive a $50 payment by exchanging 55,000 points or a $100 payment for 100,000 points.
  • Amazon gift cards - receive a $25 Amazon gift card in exchange for 30,000 points. A $50 gift card = 55,000 points, and a $100 Amazon card = 100,000 points.
  • Additional rewards - Visa pre-paid cards, bank transfers, additional gift card options and merchandise available on a per-country basis.
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Rewards Delivery

Cash rewards are issued within 1-3 working days. Gift card rewards take approximately 2-3 weeks to receive after redemption. Gift cards are physically mailed.

Visit YouGov's website 

Survey Taking Experience

Survey Lengths

The length of each online survey varies, but most are between 5-15 minutes long. Surveys are rarely longer than 20 minutes, as this is considered a maximum. YouGov offers paid surveys quite frequently compared to other similar sites. You will receive an email every time a new survey is available. It can be different from country to country, but on average you can expect 5-7 surveys a week.

A big plus for YouGov is that they almost never send you a link to a survey that you then do not qualify for. If you are screened out, you are likely to be matched with another survey.

Survey Topics

As with any paid survey site, YouGov's survey topics can vary, however most of the time, they frequently about politics, as YouGov's surveys and political polling results are frequently published in the media. Surveys may also be about consumption habits, your social attitudes, what you think of things happening in the news, and so on.

See the Opinions of Others

YouGov offers the chance for you to see what your answers in surveys are used for. About once a month, they send out a newsletter, where they link to some of the national and international stories where their survey results have been featured. You can also find this information on their website if you choose not to receive their newsletters. This gives you the ability to find out where your opinions stand in relation to the greater YouGov surveys community!

Community Features

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Download the YouGov App

YouGov has a mobile surveys app that has been downloaded over one million times and is available on both iOS and Android. Download the app to take paid surveys on the go, check your points balance and to redeem rewards. Stay up to date on the latest survey releases by activating push notifications that will come to your mobile first!

YouGov Lottery

In some countries, YouGov surveys offers a lottery, and you can use your points in exchange for chances to win. The prizes you can win in the lottery can be big!

Refer Friends, Earn Money

In some countries, YouGov provides you the opportunity to earn points for every friend you refer to their site using your unique link. Once a friend has signed up and completed 6 surveys on YouGov, you will receive 200 points credited to your account.

If you're an experienced affiliate marketer, you can earn up to $3 per lead if you apply for YouGov's affiliate program.

Share Your Opinions!

The ‘Opinions’ feature of the YouGov surveys website lets you share your opinion on the topics that interest you most. When you do, other members will be able to comment and vote in a poll whether they disagree or agree.

What’s more, you can browse other people’s opinions and respond and vote on them in this polling section.

Visit the YouGov surveys website 

Is YouGov Legit or Scam?

yougov legit or scam

Is YouGov Legit?

YouGov is absolutely legitimate and has been in business for over 20 years. They run a high-quality online survey panel that conducts thousands of surveys yearly and is frequently featured in the media. The YouGov survey site is legit, not a scam, and is a great and safe way to voice your opinions and participate in quality research.

As with any survey site, member experiences may vary, so before joining, it's advisable to read the YouGov survey reviews below, so that expectations are met.

Eligibility: Available in select countries. Must be age 14+ in USA to join, 16+ in UK to join.

Joining Bonus! YouGov is currently offering a 500 point bonus to new members plus an additional 2000 points for completing the profile survey. » Click here to claim your bonus!

YouGov Reviews (373)

5 Star Reviews (117) 31.4
4 Star Reviews (74) 19.8
3 Star Reviews (52) 13.9
2 Star Reviews (28) 7.5
1 Star Reviews (102) 27.3

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Horrible Customer Service.

December 7, 2022 by Crystal from United States

Update 5/8/2020
I have been working with YouGov for about 3-1/2 years. It doesn't pay great but if you wait until your points get up to 55,000 it's a $50 Amazon Card.
I did an extension in 2018 and they had a problem with the program and the payments. They told me that. And I got paid.
I signed up for YouGovPulse on 3/28/2019 with a promised $50 after a year. It's been running 13 months with no problems. I have contacted them by email 4 times with no answers or help. What else can I do? I'm not a happy camper right now.

I have been working with YouGov since Jan of 2017. I get 2-3 five minute surveys weekly and have done a couple of online focus group interviews and those were $125 and the other was $50 about 3-4 months back! Besides a couple of errors that didn't affect the reward I've had only one problem with a survey credit and that was resolved quickly...and I have done over 200 surveys for them! If you can be patient and enjoy watching the points build up it's worth the $2 per week. I may dig deeper into this site in the near future; at this time I'm just doing the surveys and not answering any additional questions. So, worth it; 4.5/5 for little to no issues, simple and short surveys and consistency.

1128/2022: They sent me a survey to do and it stated: Upon successful completion of the survey and its requests, your YouGov account will be credited with an extra 5000 points and a $10 gift card. I have not received the gift card or the 5000 points and this was completed on 10/31/2022. I have sent 8 emails with no response. I will be contacting the BBB next week if they do not respond.

12/6/2022: I filed a complaint with the BBB. YouGov has an "F" rating (is NOT BBB ACCREDITED) and has hundreds of complaints filed since 2018. They have 251 complaints closed in last 3 years and 93 complaints closed in last 12 months. They will not pay you if they can get away with it. Emailing them is worthless as their customer service sucks. They only pay you $0.50 per 15 minute survey which is not worth it. They also probably don't have many good people doing surveys for them anymore so their stats are not correct. If a company doesn't pay...the good people and honest survey takers go away. Which leads to: how can you trust their survey results that are posted in the news and online. Don't TRUST their results!!! If you are new to surveys - RUN AWAY FROM YOUGOV!!!!

cash out

November 26, 2022 by Mark from United States

Very low And I mean Very low. Shouldn't have to jump thru hoops to cash out, just lost 30.00 dollars, because of crap. Some of us aren't up to date like others, that is how they all take from us.. Willing to Take the loss, just to expose them for what they are.

No payout

October 17, 2022 by Asif from Pakistan

It's a waste site. There is no earning and no payout. U will complete task and they will send u message we will contact u and then they never contact u.

Lots of late screenouts

August 27, 2022 by Lori from United States

Difficulty with finishing surveys here and then not qualifying. Also difficulty with fulfillment of payment for surveys.

Became rubbish worth zero star

August 23, 2022 by Rya from Hong Kong

Poor survey quality, meaningless repetitive questions makes no sense. Points are difficult to earn, but it doesn't make you get more surveys.
They even locked your account without any notice, ha! How funny they are.
Trying to reach their CS for help? Don't ever think about it, they won't give a *.
Getting 25SGD annually from them didn't pissed me off, but locking my account in such a rude way AND bad CS pissed my a** off completely.
I hate rude company and people.