Consumer Opinion Institute Reviews and Features

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Consumer Opinion Institute

11 Madison Avenue, 12th Floor, New York, NY  10010 US
Tel: 1 212 991 6100   Contact:
Operated by: Kantar TNS


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checkmarkCash paid via check

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checkmarkOnline surveys checkmarkDaily surveys

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Earn between $1-$5 per survey. Cash paid via check or dollar bills.

Consumer Opinion Institute is managed and operated by Kantar-TNS, the world’s largest custom market research company. Their extensive customer service background ensures quick responses to member inquiries. At the Consumer Opinion Institute, you can earn cash/prizes for taking surveys about the products and services you use daily. As a member, you can share your opinions and experiences to ultimately make a difference.

Payment and Rewards

How it works

Surveys will be mailed to you via the US Postal Service. Simply fill out the survey and return it in the enclosed pre-paid postage envelope. If an online survey is available, you will receive an email from [email protected] asking you to log in to Consumer Opinion Institute's website to complete the survey.

Membership process

To become a member, simply fill out a registration survey about your lifestyle and members of your household in order to receive surveys catered to your demographic. Membership is free and can be cancelled at any time!

Consistent cash rewards

When a survey is sent out via mail, you can expect between $1-$5 enclosed (either in the form of cash or check) with the survey itself. The amount will depend on the length of the survey. If you receive an invitation to complete an online survey, the amount of the reward will be stated in the email.

Visit Consumer Opinion Institute's website  

Survey Taking Experience

Survey invites and lengths

You can expect to receive 1-2 surveys per month via mail and 1 survey online per month on average. The surveys themselves are quite quick to complete, and take on average about 10-20 minutes to complete.

Eligibility: Open to USA residents only. The panel often has demographic restrictions in place for new members, so if you're unable to join, try again at a later date.

Consumer Opinion Institute Reviews (13)

5 Star Reviews (2) 15.4
4 Star Reviews (3) 23.1
3 Star Reviews (1) 7.7
2 Star Reviews (6) 46.2
1 Star Reviews (1) 7.7

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No way it is worth what they give as an "incentive"

January 12, 2018 by Joe from United States

I receive their humongous surveys through the mail. They always include $5 as "incentive" for doing them. They are long as you could possibly imagine. I decided to see just how long are they. I completed one, giving only the minimal number of answers that is possible in order to give at least one answer per line (they want you to give bunches for several pages of questions... phooey). I had to provide 1,157 answers, manually, by hand, in order to complete the survey. That is absolutely ridiculous, and $5 is a pathetic insult.

If you like getting a penance thrown to you in order to make lots of money for this panel, then by all means, this is the panel for you.

not there!

July 27, 2019 by freestone from United States

I used to get surveys by mail about once per three months, and for years. slowly the surveys got longer and longer. but for the last 9 months, no surveys come at all. I finally tried to contact them, first discovering that apparently my account no longer exists, then discovering that support does not reply or acknowledge my problem letter! I wonder if this site is dead?!

Difficult To Communicate with 🤨

September 8, 2020 by ELLYN from United States

I love the idea of getting to Product Test and Keep all sorts of products, to get Money, and Giftcards, too. Getting surveys mailed to me and/or online is fine, but for some reason Login to the website is constantly difficult and when I've mailed-in the surveys that were sent to me, they keep telling me that they didn't get it yet?? I would be willing to give Consumer Opinion Institute another chance though.

Inability to contact

December 30, 2017 by Sean from United States

Unfortunately, I spent time taking one of my first surveys which ended with the inability to submit.
I used the online contact form to ask for help, however I received an email saying that delivery of my message failed and there is no other way to contact the panel on their help pages. Therefore, there is no way to get support, and the surveys have technical issues. So I can't rate them very highly at all!

Honest but Tedious

August 11, 2017 by Dennis from United States

They send an extremely boring paper survey once a month. They give you $5 for the survey, unless they try to get buy with $2. Survey is long, boring and extremely hard to see and do. Not worth $5 for me. But they are legit.