Consumer Opinion Institute Reviews and Features

Consumer Opinion Institute website screenshot

Consumer Opinion Institute

6 More London Place, London,   SE1 2QY GB
Tel:    Contact:
Operated by: Kantar


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checkmarkCash paid via check

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checkmarkOnline surveys checkmarkDaily surveys

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checkmark No points system
Earn between $1-$5 per survey. Cash paid via check or dollar bills.

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Consumer Opinion Institute is managed and operated by Kantar-TNS, the world’s largest custom market research company. Their extensive customer service background ensures quick responses to member inquiries. At the Consumer Opinion Institute, you can earn cash/prizes for taking surveys about the products and services you use daily. As a member, you can share your opinions and experiences to ultimately make a difference.

Payment and Rewards

How it works

Surveys will be mailed to you via the US Postal Service. Simply fill out the survey and return it in the enclosed pre-paid postage envelope. If an online survey is available, you will receive an email from [email protected] asking you to log in to Consumer Opinion Institute's website to complete the survey.

Membership process

To become a member, simply fill out a registration survey about your lifestyle and members of your household in order to receive surveys catered to your demographic. Membership is free and can be cancelled at any time!

Consistent cash rewards

When a survey is sent out via mail, you can expect between $1-$5 enclosed (either in the form of cash or check) with the survey itself. The amount will depend on the length of the survey. If you receive an invitation to complete an online survey, the amount of the reward will be stated in the email.

Visit Consumer Opinion Institute's website  

Survey Taking Experience

Survey invites and lengths

You can expect to receive 1-2 surveys per month via mail and 1 survey online per month on average. The surveys themselves are quite quick to complete, and take on average about 10-20 minutes to complete.

Eligibility: Open to USA residents only. The panel often has demographic restrictions in place for new members, so if you're unable to join, try again at a later date.

Consumer Opinion Institute Reviews (16)

5 Star Reviews (2) 12.5
4 Star Reviews (3) 18.8
3 Star Reviews (1) 6.3
2 Star Reviews (6) 37.5
1 Star Reviews (4) 25.0

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Survey too long

May 21, 2019 by April from United States

Survey basically asked the same questions over and over again.

they are wonderful

January 30, 2018 by janavia from United States

every time i do a survey they send me 5 dollars a month and they send on time

No way it is worth what they give as an "incentive"

January 12, 2018 by Joe from United States

I receive their humongous surveys through the mail. They always include $5 as "incentive" for doing them. They are long as you could possibly imagine. I decided to see just how long are they. I completed one, giving only the minimal number of answers that is possible in order to give at least one answer per line (they want you to give bunches for several pages of questions... phooey). I had to provide 1,157 answers, manually, by hand, in order to complete the survey. That is absolutely ridiculous, and $5 is a pathetic insult.

If you like getting a penance thrown to you in order to make lots of money for this panel, then by all means, this is the panel for you.

Inability to contact

December 30, 2017 by Sean from United States

Unfortunately, I spent time taking one of my first surveys which ended with the inability to submit.
I used the online contact form to ask for help, however I received an email saying that delivery of my message failed and there is no other way to contact the panel on their help pages. Therefore, there is no way to get support, and the surveys have technical issues. So I can't rate them very highly at all!

surveys through the mail

December 6, 2017 by Jill from United States

They send you a paper survey through the mail and include $5 as an incentive for completing the survey. The surveys are long and repetitive but I don't mind doing them. I usually get one every couple months, but occasionally they will arrive more frequently.