Consumer Opinion Institute Reviews and Features

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Consumer Opinion Institute

6 More London Place, London,   SE1 2QY GB
Tel:    Contact:
Operated by: Kantar


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checkmarkCash paid via check

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checkmarkOnline surveys checkmarkDaily surveys

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Earn between $1-$5 per survey. Cash paid via check or dollar bills.

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Consumer Opinion Institute is managed and operated by Kantar-TNS, the world’s largest custom market research company. Their extensive customer service background ensures quick responses to member inquiries. At the Consumer Opinion Institute, you can earn cash/prizes for taking surveys about the products and services you use daily. As a member, you can share your opinions and experiences to ultimately make a difference.

Payment and Rewards

How it works

Surveys will be mailed to you via the US Postal Service. Simply fill out the survey and return it in the enclosed pre-paid postage envelope. If an online survey is available, you will receive an email from [email protected] asking you to log in to Consumer Opinion Institute's website to complete the survey.

Membership process

To become a member, simply fill out a registration survey about your lifestyle and members of your household in order to receive surveys catered to your demographic. Membership is free and can be cancelled at any time!

Consistent cash rewards

When a survey is sent out via mail, you can expect between $1-$5 enclosed (either in the form of cash or check) with the survey itself. The amount will depend on the length of the survey. If you receive an invitation to complete an online survey, the amount of the reward will be stated in the email.

Visit Consumer Opinion Institute's website  

Survey Taking Experience

Survey invites and lengths

You can expect to receive 1-2 surveys per month via mail and 1 survey online per month on average. The surveys themselves are quite quick to complete, and take on average about 10-20 minutes to complete.

Eligibility: Open to USA residents only. The panel often has demographic restrictions in place for new members, so if you're unable to join, try again at a later date.

Consumer Opinion Institute Reviews (16)

5 Star Reviews (2) 12.5
4 Star Reviews (3) 18.8
3 Star Reviews (1) 6.3
2 Star Reviews (6) 37.5
1 Star Reviews (4) 25.0

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Honest but Tedious

August 11, 2017 by Dennis from United States

They send an extremely boring paper survey once a month. They give you $5 for the survey, unless they try to get buy with $2. Survey is long, boring and extremely hard to see and do. Not worth $5 for me. But they are legit.

honest and awsome

November 10, 2016 by angel from United States

I am a happy to be member of consumer opinion institute they send me surveys in the mail once or twice a month and i fill them out and mail them back with my honest opinion and i get a little cash for my honest opinion. i feel great about being a member of honest opinion institute and hope to continue getting and filling out surveys for a long time..u can also do the surveys on line,they're a great company!


May 11, 2016 by Raechel from United States

I always get mine through the mail but I had to quit because it's almost like torture. It's the smallest print you've ever seen in your life & there's like 20 pages but it seems like 100. For $5, I just cannot do it anymore.

No new surveys

August 31, 2015 by Nancy from United States

After the initial survey, I rarely got any new surveys and now there is a problem with my account. They entice you to join with a credit and now when I check on the reward points, there is a problem with my account.

Send the same survey over and over

May 27, 2015 by Husam from United States

I've been a member of this site for over a year now. I received 3 or 4 surveys from them in the mail. All of them were the exact same thing with $5. It takes about an hour to finish the "what seemed to about 100 page survey", which is about 10 or so pages of the smallest words you've ever seen. If you want to join, please get some glasses and stress reliever.