Consumer Opinion Institute Reviews and Features

Consumer Opinion Institute website screenshot

Consumer Opinion Institute

11 Madison Avenue, 12th Floor, New York, NY  10010 US
Tel: 1 212 991 6100   Contact:
Operated by: Kantar TNS


payment icon

checkmarkCash paid via check

study types icon

checkmarkOnline surveys checkmarkDaily surveys

payment info icon

checkmark No points system
Earn between $1-$5 per survey. Cash paid via check or dollar bills.

Consumer Opinion Institute is managed and operated by Kantar-TNS, the world’s largest custom market research company. Their extensive customer service background ensures quick responses to member inquiries. At the Consumer Opinion Institute, you can earn cash/prizes for taking surveys about the products and services you use daily. As a member, you can share your opinions and experiences to ultimately make a difference.

Payment and Rewards

How it works

Surveys will be mailed to you via the US Postal Service. Simply fill out the survey and return it in the enclosed pre-paid postage envelope. If an online survey is available, you will receive an email from [email protected] asking you to log in to Consumer Opinion Institute's website to complete the survey.

Membership process

To become a member, simply fill out a registration survey about your lifestyle and members of your household in order to receive surveys catered to your demographic. Membership is free and can be cancelled at any time!

Consistent cash rewards

When a survey is sent out via mail, you can expect between $1-$5 enclosed (either in the form of cash or check) with the survey itself. The amount will depend on the length of the survey. If you receive an invitation to complete an online survey, the amount of the reward will be stated in the email.

Visit Consumer Opinion Institute's website  

Survey Taking Experience

Survey invites and lengths

You can expect to receive 1-2 surveys per month via mail and 1 survey online per month on average. The surveys themselves are quite quick to complete, and take on average about 10-20 minutes to complete.

Eligibility: Open to USA residents only. The panel often has demographic restrictions in place for new members, so if you're unable to join, try again at a later date.

Consumer Opinion Institute Reviews (13)

5 Star Reviews (2) 15.4
4 Star Reviews (3) 23.1
3 Star Reviews (1) 7.7
2 Star Reviews (6) 46.2
1 Star Reviews (1) 7.7

Sort Reviews By: Date | Highest rating | Lowest rating

No new surveys

August 31, 2015 by Nancy from United States

After the initial survey, I rarely got any new surveys and now there is a problem with my account. They entice you to join with a credit and now when I check on the reward points, there is a problem with my account.

Send the same survey over and over

May 27, 2015 by Husam from United States

I've been a member of this site for over a year now. I received 3 or 4 surveys from them in the mail. All of them were the exact same thing with $5. It takes about an hour to finish the "what seemed to about 100 page survey", which is about 10 or so pages of the smallest words you've ever seen. If you want to join, please get some glasses and stress reliever.


August 17, 2013 by Kevin from United States

They send paper surveys through the mail at random and usually with a $5 bill included. I average either one or two a month but some months don't get one at all. The surveys can be long, 30 to 45 minutes or even an hour, so be sure you don't mind working for that much compensation before joining.