KnowledgePanel Reviews and Features

KnowledgePanel website screenshot


200 Liberty St 4th fl, New York, New York  10281 US
Tel: 1-800-255-6878   Contact: [email protected]
Operated by: GfK Custom Research North America


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25,000 points required to receive $25 payment check. Other rewards available at varying point levels in the Rewards Marketplace.

KnowledgePanel is of GfK Custom Research North America and was created in 1999. GfK only selects a few addresses each year to receive invitations to join KnowledgePanel, an exclusive group that take part in national polls and surveys. Research is done for TV networks, news organizations, well-respected companies and universities among others. The panel helps track national trends in the economy, politics, entertainment, sports and new products.

Invitation Only Panel

Knowledge Panel is an invitation only panel that requires a code to join. GfK randomly selects a few households within the United States to receive an invitation in the mail. Every member, 13 years or older, who is living at the chosen household is welcome to join the Knowledge Panel community.

If you have Internet access at home, you'll be awarded 1,000 points (equal to $1.00) for every survey session you complete.

If you do not have Internet access, they will send your household a computer and give you free Internet access as long as you remain on KnowledgePanel!

Take Online Surveys

Surveys are short and take between 10-15 minutes to complete. Surveys are on a range of topics from new products to current events.


You can redeem your points for cash, games, gift cards, or any other merchandise from their customized marketplace. As a special thank you, the Knowledge Panel will send a one-time $10 reward to every household member who joins and takes the introductory survey. You can also save up for a $25 cash check, or try your luck with using your points to win sweepstakes.

Ranging Demographics

The Knowledge Panel focuses on many demographics to properly represent the research being accumulated. These demographics include, but are not limited to: Families, Hispanics, teens, young adults, baby boomers and working adults. The Knowledge Panel website is available in translated Spanish for ease of access.

Eligibility: Invitation only, restricted to United States households. Must be 13+ to join. Household members under 18 must get parental or guardian permission before joining.

Alternatives to Knowledgepanel

Survey takers who have joined Knowledgepanel are also interested in these survey programs:

KnowledgePanel Reviews (21)

5 Star Reviews (12) 57.1
4 Star Reviews (4) 19.0
3 Star Reviews (2) 9.5
2 Star Reviews (0) 0.0
1 Star Reviews (3) 14.3

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They dont pay!!

December 16, 2018 by glenn from United States

I have completed the surveys and I requested the $25.00 check as I used 25000 points to get it and It was Never sent and contacted them MULTIPLE TIMES, so I stopped doing them for a year.I decided to start again and once again used my 25000 points to get $25.00 check and months later still not received.I contacted them multiple times on both occasion and they say.It shows we sent them so sorry, nothing we can do.YES, there is. You issued the check so you should know if it was cashed. You are a JOKE. People do the surveys and you PRETEND TO PAY THEN DO NOTHING when asked about it...

Truly Bad

July 1, 2018 by Dana from United States



May 31, 2018 by SAMANTHA from United States

I love knowledge panel.. It's just YOUR OPINION.. they don't try and sell you anything.. You have to be specially invited though.

Fairly good -- until recently

May 12, 2017 by Jacob from United States

KnowledgePanel has surveys for you to take and you earn points. You can spend points on many different things, but I have been told the Premiere Movie Reward is the most popular item. Over a month ago these movie rewards were "out of stock" and I inquired about the reason. The explanation was unsatisfactory.

Picture this: take surveys online, receive points, spend points. All digital. The most popular thing available is the movie reward, which is a code that is accepted by a rewards part of Fandango. Most people are probably unaware about this part of Fandango. You receive a certificate for a theater (that needs to be a participant of the rewards program) that is worth $12. You may need to pay extra, or the certificate can cover the whole ticket, depending on where you live and what movie tickets cost. No change is given. Now, remember all of this is digital. I can partially fathom how something digital can be "out of stock" as the reward codes probably need to be purchased in advance. How long would an average person expect this to take? A month? A week? A day? 15 minutes? Depending on how it is set up, I can fathom maybe 5 to 10 minutes to purchase reward codes in bulk. Since the movie tickets are the most popular, you would think they would buy as many as possible to avoid angering people that take time to fill out the surveys. If you've read this far this is obviously not the case. Today marks the second time they are "out of stock" of something completely digital, as far as my personal redeeming of points. At one point it took at least a month to get something completely digital back "in stock." If you don't care about movies or just want a check that takes a ridiculous amount of time to arrive -- and considering the year is 2017, that is also mind-numbingly stupid -- then go for it. If you like being aggravated many times, tread lightly and expect nothing.

A great place!

December 7, 2016 by Sabella from United States

I really enjoy the surveys from Knowledgpanel. Note about the only 'bad' review here - not my experience at all! The surveys are easy and fun, and the rewards consistent. Best part - I don't get any spam or unwanted contact. You won't get rich, but it's a fun way to air your opinions and earn some cash.