National Consumer Panel Reviews and Features

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National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI


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checkmarkAmazon gift cards checkmarkGoogle Play credits checkmarkPrepaid debit or credit cards checkmarkMovie vouchers checkmarkRetail e-vouchers checkmarkMerchandise

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checkmarkBarcode scanning checkmarkOnline surveys checkmarkMobile app

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Mobile app users need 5,000 points to redeem their first e-code reward.

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The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Payment and Rewards

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Visit National Consumer Panel's website 

Participant Experience

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Visit National Consumer Panel's website 

Community Features

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

  • $100 Monthly Sweepstakes (20 winners each month)
  • $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
  • $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

National Consumer Panel Reviews (104)

5 Star Reviews (38) 36.5
4 Star Reviews (7) 6.7
3 Star Reviews (7) 6.7
2 Star Reviews (8) 7.7
1 Star Reviews (44) 42.3

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Gave it my best...

February 1, 2020 by Jennifer from United States

I was so excited to receive the scanner and also a free bottle opener from their company! What a complete joke looking back on it. A bottle opener, really? Then I would scan every single item and have to enter in a price and quantity and if I had a coupon. And I have a LARGE family. When I go shopping, I need a wagon to bring on 3 loads. So the scanning would take awhile but it was fun at first...

The rewards accumulate so slow. More so than other survey sites and they don’t make you scan in all your groceries for an hour. I don’t think I was even close to getting a cash out. It got to be ridiculous all that scanning and entering prices. So I eventually stopped and just forgot about it altogether. I have 5 kids. I hadn’t even thought about it again after I put the scanner in the drawer and left it. Then a year later I get credit collectors calling me everyday and sending me outrageous bills for this scanner that is so behind the times, I doubt the technology could even go up against my very first cell phone 20 years ago. I told them if you want the scanner back then come get it or send me a prepaid package to send it back. To be on their panel for almost a year including the mobile panel and all that time I put and to harass you and treat you like you’ve stolen their equipment!

But in all fairness, it wouldn’t be so bad if they updated their methods and technology. It shouldn’t be so hard.

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National Consumer Panel responded to this review on February 4, 2020

Hi Jennifer,

We are sorry to hear that you were not satisfied with your experience as a Panel Member. We would like to assist you in returning the equipment if it has not been sent back already. The Collections agency referenced in our messages is solely interested in having the equipment returned.

In regards to your feedback about scanning, we do ask for more information about your shopping trips in order to ensure that we have the most accurate representation of you as a consumer.

If you have not received a return label to send back the equipment, please send an email with your information (Name, Address, Phone Number, Member ID number) to [email protected] with the Subject Line "Attention Supervisor" so that we can assist you.


Easy fun surveys

January 21, 2020 by Cindy from United States

I have been a member for several years. Easy scanning of groceries and various other consumer goods. fun surveys. Quick weekly points add up quickly and spin wheel increase weekly point totals. I am a super scanner!

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National Consumer Panel responded to this review on January 22, 2020

Thank you for your wonderful feedback, Cindy!

Rigged Spin to Win Wheel

December 28, 2019 by David from United States

Been a member since 2017. Their Spin to Win Wheel consists of pie sections each section is a different amount. Half the wheel is 2xs, 3xs, 4xs 5xs points. In over 500 spins have never had wheel stop on any of those sections. Odds declare the Wheel is Rigged. If that's rigged what other of their sweepstakes are also corrupted. I Am An MVP but will cash in my points one last time. Then unsubscribe and file a formal complaint to their regional BBV


October 1, 2019 by Judi from United States

This is a fun way to get gift cards by entering what you buy! Easy and fun! They also have fun surveys and giveaways!

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National Consumer Panel responded to this review on October 2, 2019

Thank you very much for you feedback, Judi!

This is a good one

August 17, 2019 by Laurie from United States

I have been paid with this one, its also a favorite. You put in your purchases, do surveys etc to get points to cash into gift cards.

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National Consumer Panel responded to this review on August 19, 2019

Hi Laurie, Thank You so much for your feedback! We appreciate your participation on our panel.