National Consumer Panel Reviews and Features

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National Consumer Panel

6800 Jericho Turnpike Suite 102E, Syosset, NY  11791 US
Tel: 1-800-962-6700   Contact: [email protected]
Operated by: Nielsen and IRI


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checkmarkAmazon gift cards checkmarkGoogle Play credits checkmarkPrepaid debit or credit cards checkmarkMovie vouchers checkmarkRetail e-vouchers checkmarkMerchandise

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checkmarkBarcode scanning checkmarkOnline surveys checkmarkMobile app

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Mobile app users need 5,000 points to redeem their first e-code reward.

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The National Consumer Panel is an established company backed by two research powers, NielsenIQ and IRI. The NCP is a "mini-USA", representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2010 as National Consumer Panel), the NCP has been gathering panel member's opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

The NCP panel gives panelists the opportunity to earn rewards from a fun and simple process, simply by scanning barcodes of the items they buy every week! You could change the face of your favorite brands or improve your shopping experience by becoming a member.

Payment and Rewards

Sign Up for Your Spot

Being immediately accepted into the program is not guaranteed because acceptance is based upon if/when there is an opening or a need for specific household demographics, so availability does vary. To sign up for NCP, simply click the green 'join now' buttons on this page to apply for a position.

Rewards for Participating

Earn points for sending your shopping data each week and for answering surveys. NCPMobile participants can redeem their points towards gift cards including: AMC, Amazon, Apple, Delta, Fandango, Google Play, Groupon, Spotify, Uber as well as for Vanilla Visa cards.

Participants with hand-held scanners can access NCP's online gift catalog that contains a wide variety of name-brand merchandise including electronics, home appliances, sporting goods, toys and more!

Earn More Rewards

New NCP panel members earn reward points for registration and reporting their first shopping trip. In addition, panel members earn 250 reward points for birthdays, 1,000 bonus points on their 6-month anniversary and 1,000 bonus points on their 1-year anniversary (and each year after that). Other seasonal and ad-hoc promotions can earn panel members additional reward points depending on their participation.

Visit National Consumer Panel's website 

Participant Experience

Scan Your Purchases with the National Consumer Panel App

As a new member of NCP, you will receive access to NCPMobile, their exclusive mobile app for scanning and reporting your shopping trip details (available in iOS and Android). Use the app to scan the barcodes on your weekly purchases and earn rewards for your participation. You can also provide information on non-barcoded items you purchase (such as fruit and vegetables, baked goods, gas, prescriptions, etc.) using the app. You may be asked to provide additional information on a shopping trip, including the store you went to, if you used a club card, etc. Sharing this level of detail will help the product makers and retailers that are responsible for the products you love to purchase and is easily done so using the interface.

Earn Reward Points!

Points are largely earned by scanning your weekly purchases. You'll start by getting 150 points each week NCP receives your shopping data. The weekly amount of points increases the longer you are on the panel. With opportunities to earn additional points by answering surveys, special NCP promotions, specialty panels, etc., points can add up quickly. Gift offerings begin at 5,000 points.

Visit National Consumer Panel's website 

Community Features

Automatic Sweepstakes Entries

Regular participation in the program means automatic entries into NCP's sweepstakes that are held monthly and quarterly. Sweepstakes include:

  • $100 Monthly Sweepstakes (20 winners each month)
  • $500 Super Scanner Quarterly Sweepstakes (5 winners each quarter)
  • $5,000 Cash Giveaway Quarterly Sweepstakes (1 winner each quarter)

The Longer You're a Member, the More You'll Earn

The longer you are an active participant of NCP, the more points you will get credited to your account each time you participate. The program has been around for over a decade, so it's not uncommon for participants to be members for this long!

Special Member Perks

Being a member also entitles you to the NCPRewards+ program where you can get special discounts at AT&T (some users report receiving 25% off their phone bill), as well as receiving discounts with other major retailers.

Is National Consumer Panel Legit?

There's no reason to think that National Consumer Panel is anything but legitimate. It is not a scam, and it is run by NielsenIQ - a highly respected market research firm. Although people may have different experiences being a member of the panel, the NCP program is legitimate.

National Consumer Panel Reviews (104)

5 Star Reviews (38) 36.5
4 Star Reviews (7) 6.7
3 Star Reviews (7) 6.7
2 Star Reviews (8) 7.7
1 Star Reviews (44) 42.3

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Are you kidding me?????

August 7, 2019 by Dana from United States

So used to be a panel member years ago recently got an invitation so I joined tried to login twice they sent me non working links called them the person on the phone kept telling me to do things to login keeps asking for panelist id which they do not include in emails so since I cannot login I cannot bad as I remembered it.

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National Consumer Panel responded to this review on August 8, 2019

Hello Dana,

We are sorry to hear that you are having issues accessing your account. We appreciate your interest in participating on the panel and are looking forward to assisting you with this issue. Please send an email with your complete name, address, email address and phone number that you provided when signing up to: [email protected] attention Lead; so we can look into this for you.



May 30, 2019 by Jim from United States

I enjoy sharing my shopping habits and knowing that it may help some other people with their own choices. I also like the possibility of winning a sweepstakes or someday having enough points to purchase something special from the catalog.

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National Consumer Panel responded to this review on May 31, 2019

Thank you for your feedback, Jim!
Excellent Consumer Panel

May 2, 2019 by Mark from United States

It took me almost a year to be accepted and it is exactly what I expected. The process of recording everything is easy and I am looking forward to the rewards for doing every day shopping.

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National Consumer Panel responded to this review on May 31, 2019

We appreciate your participation, Mark!
Really Great Panel!!

February 14, 2019 by Nancy from United States

I really love being a part of the National Consumer Panel! It really is a Win-Win. They offer points for transmitting your purchases that can be used for very nice gifts. They also have ongoing Sweepstakes, where everyone has a chance to win some awesome prizes. They are top notch when it comes to customer service, and you get a good feeling knowing that your participation actually makes a difference to big companies. This is one of my favorite sites where they do offer fun & interesting surveys, for which you get points, but the main idea is to transmit your purchases. I'm happy to be a panel member & the rewards are ongoing.

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National Consumer Panel responded to this review on February 16, 2019

Thank you very much for your feedback, Nancy!
Love It

January 6, 2019 by Deb from United States

I like that I am involved with a company that likes to hear what their members really think and what their likes and dislikes are. I also think it is fun to scan items and I like telling people why I am doing it.

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National Consumer Panel responded to this review on January 7, 2019

Thank you for your participation Deb!